Customer engagement is becoming a hot subject and the associated technology offerings are out there. Listen to Paul Greenberg's random thoughts on customer engagement, a post-CRM world and some status updates.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
No matter what SAP's press release says, CRM isn't a failed experiment, it's not dead, and it continues to thrive. Paul Greenberg answers the latest barb thrown.
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Eric Schneider shows us how to forge an interaction strategy with data as it "rolls off the digital factory" floor. Pay close attention.
Search has been so consistently unsatisfying for so long across so many organizations that we've come to accept bad search as fate. But no more: It's time for the tail to wag the dog.
How can businesses fully and continuously engage their customers? CRM pioneer Jeff Tanner's new book delivers a strategy for realizing big profits from Big Data.
HC1 CEO Brad Bostic says Healthcare Relationship Management can eliminate the communication and information management disconnects between healthcare organizations.
The challenge: Create a customer engagement program that users actually want to engage in, generates useful data, garners double-digit participation rates, and scales to the thousands or millions of customers. Last year's CRM Idol winner explains how.
Customer engagement is the prevailing theme for probably the next decade. CRM Idol 2014, the contest for emerging tech companies, should reflect that theme big time this year.
Paul Greenberg delivers more insights into the customer-facing market, including a look at specialization, verticals, interesting companies, current projects and a couple of rants.