HC1 CEO Brad Bostic says Healthcare Relationship Management can eliminate the communication and information management disconnects between healthcare organizations.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
The challenge: Create a customer engagement program that users actually want to engage in, generates useful data, garners double-digit participation rates, and scales to the thousands or millions of customers. Last year's CRM Idol winner explains how.
Customer engagement is the prevailing theme for probably the next decade. CRM Idol 2014, the contest for emerging tech companies, should reflect that theme big time this year.
Paul Greenberg delivers more insights into the customer-facing market, including a look at specialization, verticals, interesting companies, current projects and a couple of rants.
Here are some thoughts on how I see the CRM market moving and various tech companies and projects that I think you'll find to your liking.
This is the last of the reviews. We end on a high note with IBM, Solvis Consulting, and The Pedowitz Group, all consulting organizations, all very different, all having an impact, and all at a crossroads. See what they think -- and what I think -- they have to do. A worthy way to say goodbye for this year.
I'm taking a break before the final CRM Watchlist, but it's just such a good break. I got Eric McKirdy, who is Ask.com's Global Customer Care Manager here, to talk about how he takes care of the 100 million Ask.com customers -- and how you might think about this. Check it out.
The final CRM Watchlist 2014 vendors, though we still have the consulting/SIs - three of them - to go. NexJ, PROS and UserVoice: Three companies not alike at all, but three companies having a major impact on the market. All winners. All even bigger potential. Read on.
I just witnessed the beginning of Adobe's transformation to a possible marketing technology power. There is a lot to do for them to get there, but they truly have a shot. Read why and what they need to do.
We enter the final stretch with three companies that I literally can't categorize - BPMonline, Janrain, and Lattice Engines. They're all unique in their own ways, but all winners of this years Watchlist. Take a gander.