Last year saw a major explosion of interest in marketing automation a.k.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
So far, here's what we have.CRM Watchlist 2012 Pt 1A - The Big GunsCRM Watchlist 2012 1B - The Big Guns AgainCRM Watchlist 2012 - The Winners ListCRM Watchlist 2012 - Let the Reviews Roll: The Top of the TopNow we get into the hardscrabble stuff.
Okay, we've done the Big 4 and the winners have been announced. Now we get into the heavy lifting.
I'm going to try something new. I've never done this before.
We covered salesforce.com and Microsoft in CRM Watchlist 2012 Winners Part 1A.
This is it. The first of what will be seven or eight posts on the CRM Watchlist 2012 Winners.
I have to tell you up front - this is not strictly a forecast. There are elements of a forecast - a few likely trends for 2012 are embedded in the piece.
Okay, I've made some decisions and have pared down the list to the finalists. A couple of things and then onto the list.
I NEVER write book reviews. NEVER.Until now.I decided that I REALLY wanted to write one because I found Brian Solis' book, "The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution" not just compelling and interesting, not just a book by a dear friend, but a genuinely important book.
Don't get me wrong. I love Radian6. I truly do. Now that it it is an extended platform with its incorporation of the superbly conceived and executed "Insights" addition (kudos to Ryan Strynatka), it is easily the social media platform to beat (not the community platform).