Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

Latest Posts

The CRM WatchList 2011 Preseason: Who's Gonna Make The Team?

The CRM WatchList 2011 Preseason: Who's Gonna Make The Team?

Each year, after baseball season ends, those of us who remain fanatics, spend the offseason pondering who our favorite team is going to get that will strengthen us in our run for next year's world series.  Then after the meetings over the winter and the trades etc,  comes spring training where all the young arms and older vets get the chance to go head to head to earn a place on the team's final 25 man roster for the next years pennant chase.

November 14, 2010 by in Enterprise Software

Oracle Open World 2010: It All Works Out In the...

Oracle Open World 2010: It All Works Out In the...

I'm back from Oracle Open World 2010 and now that I'm completely zonked and at the same time loaded with energy, I think, in retrospect (short term retrospect) I might have attended one of the most curious conferences I ever attended - and in fact, as I think about it, as the lead in Alice in Wonderland a.k.

September 26, 2010 by in Hardware

Rising Stars: Maria Ogneva on Scaling Social Media

Rising Stars: Maria Ogneva on Scaling Social Media

A few months ago, I highlighted a few rising young stars in the SCRM world - a few 30s and younger who are not just making names for themselves - that's not that hard to do - but are providing meat on the bone - substance that businesses can actually learn from in a discipline like SCRM which is still young and evolving.To that end,  you'll meet them in this series I'm going to be running here over the next few months.

September 6, 2010 by in Social Enterprise

The Thing About Analysts - And PR/Marketing Folks

The Thing About Analysts - And PR/Marketing Folks

I was reading Ray Wang's great post on "The 7 Tenets of Building a Star Analyst Firm" and then Vinnie Mirchandani's  follow up "More Tenets for the Nex Gen Analyst" and it got me to thinking - on a tangent, but on something that might matter to all those PR and marketing people responsible for analyst relations and to anyone who deals with analysts in the industry any day of the week because they need/want to.

July 29, 2010 by in Salesforce.com

SCRMish Thoughts - A Look Back at 1st Half of 2010

SCRMish Thoughts - A Look Back at 1st Half of 2010

I've been doing some thinking about the 1st half of 2010 and have some observations, some of which deserve a probably longer treatment than I'm about to give them and some of them that only need a sentence or two.  They are not entirely random but they are a series of slightly disconnected thoughts on what's occurred in 2010 re: SCRM/CRM.

July 21, 2010 by in Enterprise Software

Gartner Customer 360  - Their First Social

Gartner Customer 360 - Their First Social

For many years, I've participated in Gartner CRM conferences, oftentimes as a speaker for them, sometimes as a guest and attendee and last yearI was at the conference as a thought-leader-under-contract so to speak for Sage. So, I've had the benefit of attending all the conferences from 2005 through now.

July 3, 2010 by in Enterprise Software

A Brief Interlude - 5 Minutes on Social CRM

A Brief Interlude - 5 Minutes on Social CRM

I'm working on my "what happened at the Gartner Customer 360 conference, state of Gartner, view of the Social CRM Magic Quadrant" post right now but thought I'd put up this 5 minute video that Lithium (who, along with Jive, were in the upper right a.k.

June 30, 2010 by in CXO

Zuora and the Subscription Economy

Zuora and the Subscription Economy

Every now and then a vendor does something that genuinely surprises and even delights me. They come up with a new feature at the least but at the most, they define a concept, which while it certainly pushes the vendor's agenda, it also adds a new way of thinking to the overall discussion and even has a practical merit.

June 27, 2010 by in Salesforce.com

Sustainability & CRM: Pombriant Think Forward 2010 Awards

Sustainability & CRM: Pombriant Think Forward 2010 Awards

Denis Pombriant is perhaps the only CRM guru/analyst/thought leader that I know who has the uncanny ability to look at the world through not just the typical micro lens that many of us peer through but also through a macro lens. He can expand concepts and place the complex matrix of human interrelationships in a context that can locate the greater forces that work to affect that matrix.

May 27, 2010 by in Innovation

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