Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

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Salesforce Irons it Out: 21st Century Social Enterprise Certified

Like any technology company - any company for that matter - salesforce.com has an agenda that they are pursuing and they drive their agenda by making business decisions along the way that are designed to benefit their company, their shareholders and their other stakeholders - a broad and fuzzy term for something defined differently from company to company.

June 5, 2011 by

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