Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Salesforce Irons it Out: 21st Century Social Enterprise Certified

Like any technology company - any company for that matter - has an agenda that they are pursuing and they drive their agenda by making business decisions along the way that are designed to benefit their company, their shareholders and their other stakeholders - a broad and fuzzy term for something defined differently from company to company.

June 5, 2011 by


A Tale of Two Cities, Part II: Radian6's Coming Out...Again Party

If I look back on the emergence of the social media market (note I'm not saying Social CRM at this juncture, though we'll get back to it soon), I'd be happy to call Radian6, not the market creator, but the market maker. The popularity of social media technology aimed at serious business users (serious in terms of use it for getting business results.

April 17, 2011 by