A couple of months ago, I was asked by Microsoft to help them (as a consultant) try to work on their Social CRM program. That included looking at products, messaging and doing some thought leadership stuff.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at email@example.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.
As many of you probably know, salesforce.com acquired Jigsaw a few days ago for an incredible (incredible for Jigsaw that is) $142,000,000. Salesforce.com is making an effort to become not just a PaaS provider, born a CRM provider, but now a complete cloud offering.
The DisclaimerSAS's legal department, which seems to be the only SAS department retaining the outlook of the early 20th century, asked all the bloggers who are posting who had their travel expenses covered to put in a disclaimer that they had all their travel expenses covered. My disclaimer is as follows: See Denis Pombriant's disclaimer.
Marc Benioff, at his Chatter event in NYC yesterday said the following:We've seen the future of enterprise software, and it looks more like Facebook on the iPad than Yahoo on the PC."Now, with my Jetsonesque world-view, I'd love to think that especially since I use Facebook a fair amount and have an iPad which I now officially love and there is evidence that companies that are innovators like salesforce and Apple are thinking about the enterprise in exactly that way.
I'm sitting here trying to figure out a business justification for the use of the iPad by me and interestingly enough there is more than one.
I ran across this rather interesting press release this morning from TMCNet saying: "FinancialForce.com Announces Out-of-the-Box SAP Integration for Sharing Financial Data.
First Things FirstI ordered an iPad last Friday right after Apple finished updating their site so that I could. Just to set the record straight, I'm not a fanboy though I have 2 iMacs, an iPhone and a Macbook Pro 13" with a solid state drive.
Once in awhile there is something that isn't only important coming out of the vendor community but actually kind of refreshing. Given my right-brained proclivities, I didn't think it would come from the world of contracts (that's a Ray Wang specialty), but interestingly enough it does.
(Just a brief note. I'm writing this with a TERRIBLE cold and I don't feel particularly sharp.
My bud and CRM thought leader Brent Leary posted on the fallacy of assuming the number of Twitter followers equals real influence in any way early last week. This got me to thinking.
There's no doubt in my mind NBC Universal had to do something given their falling ratings. The former kings of Thursday night TV not only sold themselves to Comcast, who, aside from Frank Eliason's superb rock star group of customer service people, sit near the bottom of customer service experience ratings all the time, but they are in the midst of probably what was the worst handling of a crisis of stars on late night TV ever, if not all times of TV.
Me: Every now and then, there is a story that's worth telling about business or, more accurately, the people who compose a business. What makes the story I'm about to have you listen to even more interesting is that this company, David's Bridal, a client of mine for 8 years, has what we are going to hear about what is called "random acts of kindness" built into the strategy.
As you well know, I'm not a big fan of the frantic efforts of Facebook to treat its members like assets rather than like customers. The problem is that while it might be nice to attribute all their errors to the blinding desire of Marc Zuckerberg to capture revenue in some way - including using members like poker chips - it really isn't just that.
Okay my compadres, on Monday you had a strong taste of Brent Leary's good stuff on small business CRM. Now we move on to Part B of his stuff, closing the loop on the SMB market place.
A Final Guest CRM Watchlist - Hey Yo To Brent Leary(Brent Leary, who is both a Social CRM guru and a great friend has graciously done a post on the companies to watch for 2010 when it comes to the small and medium business space. He was clearly trying to outdo me because his post is so big that it has to be split into two pieces.