Okay, before I begin, a confession. I just spent 3 days at the Enterprise 2.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
I've just returned from a trip to Halifax Nova Scotia (a really excellent city BTW...but not what I want to write about) where my wife and I visited my niece, nephew-in-law and their two kids - a great family in fact.
Like any technology company - any company for that matter - salesforce.com has an agenda that they are pursuing and they drive their agenda by making business decisions along the way that are designed to benefit their company, their shareholders and their other stakeholders - a broad and fuzzy term for something defined differently from company to company.
Okay. We're locked and loaded. Reference checks done.
I've known NetSuite for many, many years. ‘Twas back in 2004, I met Mei Li, their ultra-dynamic SVP of Corporate Marketing, who has become one of my closest friends.
Note: I wrote this sitting at the Toronto airport about a month ago. I had just spent the day before on one of the best panels I ever sat on at the launch of Microsoft Dynamics CRM 2011 in Canada.
In case you need the full monty as CRM 2011 keeps rollin': here are the two links to the oh so passé past.The original rules and contest ideas, judges and prizes.
If you haven't heard, we launched CRM Idol 2011 as of Monday. What is both lovely and surprising is the amazing response we've gotten from all involved.
The Open Season is here and we're ready to take your companies and find out which one of you in the Americas and which one of you in EMEA is the first CRM Idol.