Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Zuora and the Subscription Economy

Every now and then a vendor does something that genuinely surprises and even delights me. They come up with a new feature at the least but at the most, they define a concept, which while it certainly pushes the vendor's agenda, it also adds a new way of thinking to the overall discussion and even has a practical merit.

June 27, 2010 by

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Sustainability & CRM: Pombriant Think Forward 2010 Awards

Denis Pombriant is perhaps the only CRM guru/analyst/thought leader that I know who has the uncanny ability to look at the world through not just the typical micro lens that many of us peer through but also through a macro lens. He can expand concepts and place the complex matrix of human interrelationships in a context that can locate the greater forces that work to affect that matrix.

May 27, 2010 by

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SAP: The Culture Leads the Products

In the last post on SAP I wrote, I remarked that I wasn't a Kremlin watcher but had a fascination about how CEOs and changes in CEOs affect companies.  Its been about 2 months since I wrote that and by now, as I wrap up my experience (and I am carefully choosing that word) at Sapphire, I have to say, that the effect on SAP of the co-CEOdom of Bill McDermott and J.

May 23, 2010 by

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Lithium's LiNC - Coming from the Other Side

I think that the power of conferences is both overestimated and underestimated. Its overestimated because often the vendor, when its over and they "done good" sits back with an incredibly self-satisfied smack of the lips and thinks that a huge amount of their branding work for the year is done because it went well.

May 18, 2010 by

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CRM for the iPad - Part 2

When I announced the contest for iPad CRM applications (at least from your mind's eye) about a month ago, one thing I didn't expect was the speed that vendors would jump on the iPad development bandwagon.Since my announcement: NetSuite showed an iPad application developed by a partner, Iron Solutions, for the agricultural equipment industry at their April 14 launch in San Francisco.

May 2, 2010 by

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Salesforce Enters the REAL Cloud -- I Think

As many of you probably know, salesforce.com acquired Jigsaw a few days ago for an incredible (incredible for Jigsaw that is) $142,000,000. Salesforce.com is making an effort to become not just a PaaS provider, born a CRM provider, but now a complete cloud offering.

April 25, 2010 by

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