Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Sustainability & CRM: Pombriant Think Forward 2010 Awards

Denis Pombriant is perhaps the only CRM guru/analyst/thought leader that I know who has the uncanny ability to look at the world through not just the typical micro lens that many of us peer through but also through a macro lens. He can expand concepts and place the complex matrix of human interrelationships in a context that can locate the greater forces that work to affect that matrix.

May 27, 2010 by


SAP: The Culture Leads the Products

In the last post on SAP I wrote, I remarked that I wasn't a Kremlin watcher but had a fascination about how CEOs and changes in CEOs affect companies.  Its been about 2 months since I wrote that and by now, as I wrap up my experience (and I am carefully choosing that word) at Sapphire, I have to say, that the effect on SAP of the co-CEOdom of Bill McDermott and J.

May 23, 2010 by


Lithium's LiNC - Coming from the Other Side

I think that the power of conferences is both overestimated and underestimated. Its overestimated because often the vendor, when its over and they "done good" sits back with an incredibly self-satisfied smack of the lips and thinks that a huge amount of their branding work for the year is done because it went well.

May 18, 2010 by


CRM for the iPad - Part 2

When I announced the contest for iPad CRM applications (at least from your mind's eye) about a month ago, one thing I didn't expect was the speed that vendors would jump on the iPad development bandwagon.Since my announcement: NetSuite showed an iPad application developed by a partner, Iron Solutions, for the agricultural equipment industry at their April 14 launch in San Francisco.

May 2, 2010 by


Salesforce Enters the REAL Cloud -- I Think

As many of you probably know, acquired Jigsaw a few days ago for an incredible (incredible for Jigsaw that is) $142,000,000. is making an effort to become not just a PaaS provider, born a CRM provider, but now a complete cloud offering.

April 25, 2010 by


SAS's Coming Out Party - Analyze This!

The DisclaimerSAS's legal department, which seems to be the only SAS department retaining the outlook of the early 20th century, asked all the bloggers who are posting who had their travel expenses covered to put in a disclaimer that they had all their travel expenses covered.  My disclaimer is as follows:  See Denis Pombriant's disclaimer.

April 15, 2010 by


Salesforce ChatterExchange, Chatterboxes, Chatter...chatter

Marc Benioff, at his Chatter event in NYC yesterday said the following:We've seen the future of enterprise software, and it looks more like Facebook on the iPad than Yahoo on the PC."Now, with my Jetsonesque world-view, I'd love to think that especially since I use Facebook a fair amount and have an iPad which I now officially love and there is evidence that companies that are innovators like salesforce and Apple are thinking about the enterprise in exactly that way.

April 11, 2010 by

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