Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Is Adobe a marketing player now?

I just witnessed the beginning of Adobe's transformation to a possible marketing technology power. There is a lot to do for them to get there, but they truly have a shot. Read why and what they need to do.

March 31, 2014 by

1 Comment 6 Votes

Lithium acquires Klout? Whatever for?

There is an unconfirmed story lighting things up that community platform provider Lithium is process of acquiring Klout, the so-call Influence measurement service. Why? Especially since Lithium's view of influence via their Chief Data Scientist Michael Wu is so antithetical to Klout's view. Check this out to hear how Lithium can make use of Klout if the acquisition goes through.

February 12, 2014 by

1 Comment 4 Votes