Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

Latest Posts

CRM Watchlist 2014 Winners: Going Marketing

CRM Watchlist 2014 Winners: Going Marketing

The reviews never stop do they? This week we take a look at the CRM Watchlist 2014 Marketing companies. Again, they are not "category winners" and they are in alphabetical order. Check out Hubspot, Marketo, and Teradata Applications. Your thoughts?

published March 4, 2014 by

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CRM Watchlist 2014 Winners: Upgraded to a Suite: Part I

CRM Watchlist 2014 Winners: Upgraded to a Suite: Part I

The CRM Watchlist 2014 winners have been harder than ever to characterize. But there are some vendors who, for example, provide product suites that won so I created the Suites category. Today, we look at CRMnext, Infor and NetSuite and Wednesday, SAP and SugarCRM. Let's get crackin'.

published February 17, 2014 by

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Lithium acquires Klout? Whatever for?

Lithium acquires Klout? Whatever for?

There is an unconfirmed story lighting things up that community platform provider Lithium is process of acquiring Klout, the so-call Influence measurement service. Why? Especially since Lithium's view of influence via their Chief Data Scientist Michael Wu is so antithetical to Klout's view. Check this out to hear how Lithium can make use of Klout if the acquisition goes through.

published February 12, 2014 by

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Is there a missing zero in the CRM equation?

Is there a missing zero in the CRM equation?

CRM is often seen as a technology for businesses, but once in awhile, though I'm still of the "its a strategy and set of programs" school first, you find a refreshing and smart way to look at the technology. This guest post is by CTO and co-founder of SugarCRM Clint Oram on why CRM is a technology for a person at a business. Not as subtle a difference as it sounds. Read up and let me know what you think.

published January 6, 2014 by

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