CRM is often seen as a technology for businesses, but once in awhile, though I'm still of the "its a strategy and set of programs" school first, you find a refreshing and smart way to look at the technology. This guest post is by CTO and co-founder of SugarCRM Clint Oram on why CRM is a technology for a person at a business. Not as subtle a difference as it sounds. Read up and let me know what you think.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
This year, at Dreamforce 2013, Salesforce took an important step toward achieving a 10-year-plus vision, making the company more imposing than ever - they fix a few things.
Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain pinned. He is gracing our blog with a post that tells the story of telling stories on behalf of corporations. Listen up.
CRM Idol 2013 is now in the final stretch. You want to know who is going to win. Vote and help make that decision. You need information? This is one of the places to find out what to do as we all get a chance to judge emerging technology companies and impact their future.
Big data has dominated the hype and much of the application production cycle for the last 12-15 months. Now we come to Allen Bonde, noted thought leader, calling for small data!! Want to know what he means? Read on....
Twitter's well-planned and highly successful IPO puts them in a great position. But there is a glaring lack that can ultimately jeopardize that position if they don't fix it. That would be...read on.
November 30 is the deadline for CRM Watchlist 2014 - so the time is drawing close. Want to know what to do and what to say? Read on to get some insight and also see what works and what doesn't. AND who won last year.
Jive is on the upswing, if JiveWorld 2013 is any indicator. See what you think by looking at what they are doing and what they need to do.
I have to admit, I am impressed by Microsoft - a company that has been my client and the subject of many an article both friendly and critical. But this time, at least as we heard presentations at the Microsoft Analyst Summit in late October, they seem to have gotten most of it right.
CRM Idol 2013 is heading into the home stretch now. The five finalists, after a long and often difficult process on an uncertain but exciting journey, have been chosen and their job, which they have to accept, is to get a video done, up and voted on by the public and the influencers. How exciting? More? See below.