Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Sapphire 09 Live: Smart business plans, moral benchmarks

SAP is always a bit of a conundrum to me. They have extraordinarily talented people, an incredibly deep product portfolio that they are always extending, more often than not make good acquisitions that take some time but work out all in all, and seem to be actually dedicated to transforming their ecosystem - internal and network - when the world's conditions merit it.

May 12, 2009 by


CRM, Heroism and 26/11 in India

I imagine you're wondering what one has to do with the other since they're terms not associated with one another. Let me tell you a story:Back in late January of this year, I went to Mumbai to keynote and teach at a conference on Loyalty and Advocacy in India sponsored by the Bharati Vidyapeeth's Institute of Management Studies and Research (BVIMSR).

May 4, 2009 by