Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

Latest Posts

CRM Idol 2013 Voting Starts Here and Now

CRM Idol 2013 Voting Starts Here and Now

CRM Idol 2013 is now in the final stretch. You want to know who is going to win. Vote and help make that decision. You need information? This is one of the places to find out what to do as we all get a chance to judge emerging technology companies and impact their future.

published December 9, 2013 by

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CRM Watchlist 2014: The Day Draws Near

CRM Watchlist 2014: The Day Draws Near

November 30 is the deadline for CRM Watchlist 2014 - so the time is drawing close. Want to know what to do and what to say? Read on to get some insight and also see what works and what doesn't. AND who won last year.

published November 14, 2013 by

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Microsoft Nails It...Almost

Microsoft Nails It...Almost

I have to admit, I am impressed by Microsoft - a company that has been my client and the subject of many an article both friendly and critical. But this time, at least as we heard presentations at the Microsoft Analyst Summit in late October, they seem to have gotten most of it right.

published October 30, 2013 by

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CRM Idol 2013: The Five finalists are here

CRM Idol 2013: The Five finalists are here

CRM Idol 2013 is heading into the home stretch now. The five finalists, after a long and often difficult process on an uncertain but exciting journey, have been chosen and their job, which they have to accept, is to get a video done, up and voted on by the public and the influencers. How exciting? More? See below.

published October 29, 2013 by

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CRM Watchlist 2014: The Preseason truly begins

CRM Watchlist 2014: The Preseason truly begins

CRM Watchlist 2014 is going to be somewhat different than the 2013 Watchlist because of significant changes in the CRM industry. The criteria are the same, what underlays them are different. If you're interested in the changes or the award, read on.

published September 24, 2013 by

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Sports, Technology, and the Aura: SEAT 2013

Sports, Technology, and the Aura: SEAT 2013

SEAT 2013 is the premier sports executive conference. It stands for Sports Entertainment Alliance in Technology and 450 sports execs gather to discuss and share best practices and issues impact the entire sports world and are worth looking at for CRM and social - customer facing strategies and tactics. Take a gander.

published August 12, 2013 by

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Five Conferences 2013: Infor one and Infor all

Five Conferences 2013: Infor one and Infor all

Infor has a shot at making the Big 4, the Big 5. But to do that, not only should they continue on the path that they are continuing on but they need to take advantage of market opportunities staring them in the face - and they aren't fully doing that as I found out at Inforum 2013. Even without taking advantage, though, what they have done the last several months is extraordinary - and standard setting.

published May 27, 2013 by

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Five Conferences 2013: SugarCRM next up

Five Conferences 2013: SugarCRM next up

SugarCRM has been one of the nicest success stories in the CRM industry, often taking what were seemingly difficult steps and turning it into gold. It's at a nodal point, and has a couple of things it has to do to cross to the next level, but on the whole it remains in a righted ship. But it has to do those things outlined below. Really have to do them. For real.

published May 14, 2013 by

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