This is almost it. Another post a little on the big side, so its split into two parts. But we end this year's CRM Watchlist 2013 with a discussion of the consulting companies and systems integrators who will have a big impact in 2013. Today, we look at the big boys — Accenture, CSC, and Ernst and Young Advisory. Plus a few cogent thoughts on the markets peppered throughout.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
The 'Young and Hot' group includes two CRM Idol 2012 winners — Artesian Solutions and Crowdtap — and those companies who didn't win, but are worth being on a radar.
We're heading into the homestretch. Let's see what this year's highest scorer Blackbaud, NexJ, Coveo and Thunderhead.com have to say when it comes to impact.
Last week, I reviewed Attensity, Gigya, and Jive. This week we complete the circle with the final three social mavens: Get Satisfaction, Lithium, and Nimble. Let's see what's in store for these companies and what makes them as good as they are.
Six winners cluster around this quickly maturing — but not mature — "social platform" category. Today, in no particular order: Attensity, Gigya and Jive. On Monday: Get Satisfaction, Lithium and Nimble. Let's start now.
This is probably the most eclectic category - because it's so disparate - but it's the foundation for many a company's core business operations: sales, business processes and analytics. Three hot areas. Our winners this year are all accomplished. Let's see what they got. Winners: Xactly, Lattice Engines, BPMonline, Pegasystems, Clarabridge.
We have three winners and four repeats. Huh? Well, 2012 winner Sword Ciboodle was acquired by KANA who also won last year. But this year our winners - KANA, Moxie and Parature - have far more daunting tasks than they ever did before. Herculean if you will. But I'm betting that they can handle it. Hey, they won, didn't they?
CRM influencer Mike Boysen says that CRM customers don’t really value how many features they get for their money; they value their ability to get their larger system of jobs done better than their competitors. The industry's challenge is learning how to measure customers' desired outcomes and use them to find competitive opportunities. Do you agree?
Marketers are trying to figure out what to do with their customers now that marketing is the "first line of conversation." And technology enablers are starting to feel the heat and respond to it.
Infor, NetSuite and SugarCRM - last but hardly the least. Their opportunity for 2013 impact is probably greater than it ever has been for each of them. But each of them has some things to do - and they can be daunting.