Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Lithium acquires Klout? Whatever for?

There is an unconfirmed story lighting things up that community platform provider Lithium is process of acquiring Klout, the so-call Influence measurement service. Why? Especially since Lithium's view of influence via their Chief Data Scientist Michael Wu is so antithetical to Klout's view. Check this out to hear how Lithium can make use of Klout if the acquisition goes through.

February 12, 2014 by

1 Comment 4 Votes

Is there a missing zero in the CRM equation?

CRM is often seen as a technology for businesses, but once in awhile, though I'm still of the "its a strategy and set of programs" school first, you find a refreshing and smart way to look at the technology. This guest post is by CTO and co-founder of SugarCRM Clint Oram on why CRM is a technology for a person at a business. Not as subtle a difference as it sounds. Read up and let me know what you think.

January 6, 2014 by

6 Comments 1 Vote