I have to admit, I am impressed by Microsoft - a company that has been my client and the subject of many an article both friendly and critical. But this time, at least as we heard presentations at the Microsoft Analyst Summit in late October, they seem to have gotten most of it right.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
CRM Idol 2013 is heading into the home stretch now. The five finalists, after a long and often difficult process on an uncertain but exciting journey, have been chosen and their job, which they have to accept, is to get a video done, up and voted on by the public and the influencers. How exciting? More? See below.
For years I couldn't resolve how and why Oracle approached the market so differently than other major apps providers. Finally I have. They aren't truly an apps provider - at least not primarily.
CRM Watchlist 2014 is going to be somewhat different than the 2013 Watchlist because of significant changes in the CRM industry. The criteria are the same, what underlays them are different. If you're interested in the changes or the award, read on.
SEAT 2013 is the premier sports executive conference. It stands for Sports Entertainment Alliance in Technology and 450 sports execs gather to discuss and share best practices and issues impact the entire sports world and are worth looking at for CRM and social - customer facing strategies and tactics. Take a gander.
In the latest of a breathtaking series of acquisitions, Adobe announces their intent to acquire CRM Watchlist 2013 winner Neolane, a leader in the marketing technology space. Paul Greenberg explains what this means for the market, the companies - and their customers.
Paul Greenberg reports on conferences hosted by Clarabridge, Lithium, SAP, Pegasystems and NetSuite.
What makes this one of Salesforce's most important acquisitions ever is Marc Benioff's proclamation last August that the Marketing Cloud is their next "billion dollar" business.
Infor has a shot at making the Big 4, the Big 5. But to do that, not only should they continue on the path that they are continuing on but they need to take advantage of market opportunities staring them in the face - and they aren't fully doing that as I found out at Inforum 2013. Even without taking advantage, though, what they have done the last several months is extraordinary - and standard setting.
SugarCRM has been one of the nicest success stories in the CRM industry, often taking what were seemingly difficult steps and turning it into gold. It's at a nodal point, and has a couple of things it has to do to cross to the next level, but on the whole it remains in a righted ship. But it has to do those things outlined below. Really have to do them. For real.