Twitter's well-planned and highly successful IPO puts them in a great position. But there is a glaring lack that can ultimately jeopardize that position if they don't fix it. That would be...read on.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
November 30 is the deadline for CRM Watchlist 2014 - so the time is drawing close. Want to know what to do and what to say? Read on to get some insight and also see what works and what doesn't. AND who won last year.
Jive is on the upswing, if JiveWorld 2013 is any indicator. See what you think by looking at what they are doing and what they need to do.
I have to admit, I am impressed by Microsoft - a company that has been my client and the subject of many an article both friendly and critical. But this time, at least as we heard presentations at the Microsoft Analyst Summit in late October, they seem to have gotten most of it right.
CRM Idol 2013 is heading into the home stretch now. The five finalists, after a long and often difficult process on an uncertain but exciting journey, have been chosen and their job, which they have to accept, is to get a video done, up and voted on by the public and the influencers. How exciting? More? See below.
For years I couldn't resolve how and why Oracle approached the market so differently than other major apps providers. Finally I have. They aren't truly an apps provider - at least not primarily.
CRM Watchlist 2014 is going to be somewhat different than the 2013 Watchlist because of significant changes in the CRM industry. The criteria are the same, what underlays them are different. If you're interested in the changes or the award, read on.
SEAT 2013 is the premier sports executive conference. It stands for Sports Entertainment Alliance in Technology and 450 sports execs gather to discuss and share best practices and issues impact the entire sports world and are worth looking at for CRM and social - customer facing strategies and tactics. Take a gander.
In the latest of a breathtaking series of acquisitions, Adobe announces their intent to acquire CRM Watchlist 2013 winner Neolane, a leader in the marketing technology space. Paul Greenberg explains what this means for the market, the companies - and their customers.
Paul Greenberg reports on conferences hosted by Clarabridge, Lithium, SAP, Pegasystems and NetSuite.