Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Microsoft Nails It...Almost

I have to admit, I am impressed by Microsoft - a company that has been my client and the subject of many an article both friendly and critical. But this time, at least as we heard presentations at the Microsoft Analyst Summit in late October, they seem to have gotten most of it right.

October 30, 2013 by

34 Comments 3 Votes

CRM Idol 2013: The Five finalists are here

CRM Idol 2013 is heading into the home stretch now. The five finalists, after a long and often difficult process on an uncertain but exciting journey, have been chosen and their job, which they have to accept, is to get a video done, up and voted on by the public and the influencers. How exciting? More? See below.

October 29, 2013 by

3 Comments 2 Votes

Sports, Technology, and the Aura: SEAT 2013

SEAT 2013 is the premier sports executive conference. It stands for Sports Entertainment Alliance in Technology and 450 sports execs gather to discuss and share best practices and issues impact the entire sports world and are worth looking at for CRM and social - customer facing strategies and tactics. Take a gander.

August 12, 2013 by


Five Conferences 2013: Infor one and Infor all

Infor has a shot at making the Big 4, the Big 5. But to do that, not only should they continue on the path that they are continuing on but they need to take advantage of market opportunities staring them in the face - and they aren't fully doing that as I found out at Inforum 2013. Even without taking advantage, though, what they have done the last several months is extraordinary - and standard setting.

May 27, 2013 by


Five Conferences 2013: SugarCRM next up

SugarCRM has been one of the nicest success stories in the CRM industry, often taking what were seemingly difficult steps and turning it into gold. It's at a nodal point, and has a couple of things it has to do to cross to the next level, but on the whole it remains in a righted ship. But it has to do those things outlined below. Really have to do them. For real.

May 14, 2013 by