In the latest of a breathtaking series of acquisitions, Adobe announces their intent to acquire CRM Watchlist 2013 winner Neolane, a leader in the marketing technology space. Paul Greenberg explains what this means for the market, the companies - and their customers.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
Paul Greenberg reports on conferences hosted by Clarabridge, Lithium, SAP, Pegasystems and NetSuite.
What makes this one of Salesforce's most important acquisitions ever is Marc Benioff's proclamation last August that the Marketing Cloud is their next "billion dollar" business.
Infor has a shot at making the Big 4, the Big 5. But to do that, not only should they continue on the path that they are continuing on but they need to take advantage of market opportunities staring them in the face - and they aren't fully doing that as I found out at Inforum 2013. Even without taking advantage, though, what they have done the last several months is extraordinary - and standard setting.
SugarCRM has been one of the nicest success stories in the CRM industry, often taking what were seemingly difficult steps and turning it into gold. It's at a nodal point, and has a couple of things it has to do to cross to the next level, but on the whole it remains in a righted ship. But it has to do those things outlined below. Really have to do them. For real.
In its third year of existence, CRM Idol has become one of the ways that emerging technology companies in the customer-facing space (CRM, social, marketing, sales, customer service, etc) get visibility and build a name for themselves.
Infusionsoft is one of five conferences I've been to in April, and its was incredibly revealing. There is no question that Infusionsoft is the player to beat in the small business customer-facing technology world. There are things it has yet to do, but it is unquestionably a player.
Today we have the distinct pleasure of a back and forth between noted analytics industry analyst and thought leader Seth Grimes, with Sid Banerjee, the personable CEO of text analytics firm Clarabridge.
Microsoft Convergence 2013 wasn't flashy; it wasn't mind blowing or even super energetic, though it had enough energy. But it was important to be there, to understand what Microsoft was doing and to see where they were going.
This is now truly the final post for the 2013 CRM Watchlist. It consumed 4 months of my life and thus, if you read my stuff, 4 months of yours. But it ends on a really good note. Today we look at the smaller impact players, two who affect particular markets. That would be Solvis Consulting and The Pedowitz Group. I'll make you read it to find out which markets they impact. Have fun and see you around.