Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

Five Conferences 2013: Infor one and Infor all

Infor has a shot at making the Big 4, the Big 5. But to do that, not only should they continue on the path that they are continuing on but they need to take advantage of market opportunities staring them in the face - and they aren't fully doing that as I found out at Inforum 2013. Even without taking advantage, though, what they have done the last several months is extraordinary - and standard setting.

May 27, 2013 by


Five Conferences 2013: SugarCRM next up

SugarCRM has been one of the nicest success stories in the CRM industry, often taking what were seemingly difficult steps and turning it into gold. It's at a nodal point, and has a couple of things it has to do to cross to the next level, but on the whole it remains in a righted ship. But it has to do those things outlined below. Really have to do them. For real.

May 14, 2013 by


CRM Idol 2013 Starts Today

In its third year of existence, CRM Idol has become one of the ways that emerging technology companies in the customer-facing space (CRM, social, marketing, sales, customer service, etc) get visibility and build a name for themselves.

May 9, 2013 by


Seth Grimes on Clarabridge

Today we have the distinct pleasure of a back and forth between noted analytics industry analyst and thought leader Seth Grimes, with Sid Banerjee, the personable CEO of text analytics firm Clarabridge.

April 25, 2013 by


CRM Watchlist 2013 Winners: Consulting and Systems Integrators hook up: Part 2

This is now truly the final post for the 2013 CRM Watchlist. It consumed 4 months of my life and thus, if you read my stuff, 4 months of yours. But it ends on a really good note. Today we look at the smaller impact players, two who affect particular markets. That would be Solvis Consulting and The Pedowitz Group. I'll make you read it to find out which markets they impact. Have fun and see you around.

March 28, 2013 by