Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

CRM Watchlist 2013 Winners: Consulting and Systems Integrators hook up: Part 1

This is almost it. Another post a little on the big side, so its split into two parts. But we end this year's CRM Watchlist 2013 with a discussion of the consulting companies and systems integrators who will have a big impact in 2013. Today, we look at the big boys — Accenture, CSC, and Ernst and Young Advisory. Plus a few cogent thoughts on the markets peppered throughout.

March 26, 2013 by

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CRM Watchlist 2013 Winners: Customer Service Served Hot

We have three winners and four repeats. Huh? Well, 2012 winner Sword Ciboodle was acquired by KANA who also won last year. But this year our winners - KANA, Moxie and Parature - have far more daunting tasks than they ever did before. Herculean if you will. But I'm betting that they can handle it. Hey, they won, didn't they?

February 21, 2013 by

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Reinventing CRM? Mike Boysen says it's time

CRM influencer Mike Boysen says that CRM customers don’t really value how many features they get for their money; they value their ability to get their larger system of jobs done better than their competitors. The industry's challenge is learning how to measure customers' desired outcomes and use them to find competitive opportunities. Do you agree?

February 20, 2013 by

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