Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

Latest Posts

CRM Idol 2012: The Candidacy Period Midway

CRM Idol 2012: The Candidacy Period Midway

For many years, influencers/analysts have heard the a clarion cry from small CRM companies:You guys only cover the big companies and never give us coverageYou guys don't respond to usYou never review usWe have no idea how to go about getting involved and could you guys give us some advice on how to get the visibility?

published May 13, 2012 by

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The Little Things that Serve #1

The Little Things that Serve #1

About a week ago I wrote a post called "The Little Things That Serve."  I mentioned that I wanted to start an ongoing series where any of you who want to write in could tell me customer service stories and then give me your idea on the best or worst practices derived from the experience and what the company that was involved could have done better.

published April 2, 2012 by

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Announcing CRM Idol 2012, Watchlist 2013 and More

Announcing CRM Idol 2012, Watchlist 2013 and More

I’m realizing, as I get older and, of course, wiser (heh heh), that Twitter isn’t the best place to make announcements, though it isn’t bad either. I’m not getting the response I want to a number of things and this year, I’m really anxious to get people and companies and, if you actually exist, extraterrestrials, involved with what I do.

published April 1, 2012 by

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Microsoft - Convergence at Last?

Microsoft - Convergence at Last?

Microsoft has reached a turning point - and made the turn. They are launching their "dynamic businesses" strategy with a confidence that they haven't shown for several years and it suits them well. With their commitment to their new UI/UX and the growth of their business apps unit (in particular CRM) we are looking to see Microsoft back center stage. But there are concerns....

published March 25, 2012 by

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SAP Hires Sameer Patel: Thought Leaders in the Enterprise

SAP Hires Sameer Patel: Thought Leaders in the Enterprise

Tuesday morning I officially heard that Sameer Patel, one of the key thought leaders in the collaboration space and one of the few who understood the convergence between collaboration and Social CRM, became the SAP Global VP, Enterprise Collaboration and Social Software Solutions. Thing is,  he is also a very dear friend of mine, someone I love to pieces.

published March 13, 2012 by

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The Story of Stories: Enterasys Thinks So 21st Century

The Story of Stories: Enterasys Thinks So 21st Century

About 2 months ago, thought leader and friend, Michael Krigsman (read his always incredible ZDNet blog here), introduced me to Vala Afshar, the Chief Customer Officer of Enterasys Networks - a Siemens' owned enterprise level secure networks hardware (and software) provider.

published February 28, 2012 by

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Here they come... Organic, Scheming, and Controlled Customers, are you ready to roll with them? Guest Post

Here they come... Organic, Scheming, and Controlled Customers, are you ready to roll with them? Guest Post

The discussion around the social customer has been going on for several years now and, I think, we've reached a point where, minimally, we can all agree that there is a social customer - a kind of customer who didn't exist (in terms of how they communicate) a decade (or even sooner) ago.  But what we haven't really looked at, and this goes to the heart of the discussion around customer engagement is what kinds of social customers are there.

published February 23, 2012 by

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