Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003). Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz is the most popular broadcast in the CRM world.Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

Latest Posts

CRM Watchlist 2012 Winners - Customer Service Strikes Again

CRM Watchlist 2012 Winners - Customer Service Strikes Again

What we have so far:CRM Watchlist 2012 Pt 1A - The Big GunsCRM Watchlist 2012 1B - The Big Guns AgainCRM Watchlist 2012 - The Winners ListCRM Watchlist 2012 -  Let the Reviews Roll: The Top of the TopCRM Watchlist 2012 Winners - The GeneralistsCRM Watchlist 2012 Winnners - The Marketing MavensMy Disclaimers for the CRM 2012 WatchlistCustomer Service Takes The StageThe funny thing is that for all kinds of reasons, customer service has been the lynchpin for what we've all called Social CRM.

published January 29, 2012 by

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CRM Watchlist 2012 Winners - The Generalists

CRM Watchlist 2012 Winners - The Generalists

So far, here's what we have.CRM Watchlist 2012 Pt 1A - The Big GunsCRM Watchlist 2012 1B - The Big Guns AgainCRM Watchlist 2012 - The Winners ListCRM Watchlist 2012 -  Let the Reviews Roll: The Top of the TopNow we get into the hardscrabble stuff.

published January 19, 2012 by

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Book Review: End of Business as We Know It, Brian Solis

Book Review: End of Business as We Know It, Brian Solis

I NEVER write book reviews. NEVER.Until now.I decided that I REALLY wanted to write one because I found Brian Solis' book, "The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution" not just compelling and interesting, not just a book by a dear friend, but a genuinely important book.

published December 4, 2011 by

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CRM Watchlist 2012: A Few More Make It as Candidates

CRM Watchlist 2012: A Few More Make It as Candidates

If you remember my original CRM Watchlist 2012 Preseason posts on the vendors and the consultancies, I had an opportunity for those not on the list to request and then submit a questionnaire by November 26.  The idea was that I would review the questionnaire and based on the answers in the questionnaire would add companies that I felt had enough to impact a market potentially (based on their answers, not on my research per se) enough to be a CRM Watchlist 2012 Winner.

published November 29, 2011 by

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