Paul Greenberg

In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.

Latest Posts

A Guide to Influence(rs) Chapter 1 (repeat, rinse)

(PG NOTE: I actually posted this a few weeks ago on PGreenblog, but in preparation for Chapter 2 which I'm posting on both ZDNet and PGreenblog tomorrow morning, I wanted to get this one up on ZDNet so you can read them in (reverse) continuity.   So forgive me if you've read this before and if you haven't and care at all, then please feel free to read it or read it again if you wish.

June 18, 2012 by


CRM Idol 2012: Let the Games Begin!

Each year, as many of you all know, we run CRM Idol.  This is year 2 so we are still babes in the woods and learning but because we have an amazing braintrust in Brent Leary, Esteban Kolsky, Denis Pombriant, Jesus Hoyos, Laurence Buchanan, Mark Tamis and Silvana Buljan, (and me) we just make improvements both from year to year and on the fly.

June 1, 2012 by


CRM Idol 2012: Last Two Days To Take Your Shot

I'm not sure why I'm writing this because any small company in the CRM world or social tools world or anything that is customer facing world that hasn't heard of CRM Idol or taken advantage of it by applying really shouldn't be getting the benefit of the doubt.I'm not trying to be harsh, lord knows, because we're doing everything we can to get companies to apply so that they can hopefully take advantage of the CRM Idol competition.

May 23, 2012 by


CRM Idol 2012: The Candidacy Period Midway

For many years, influencers/analysts have heard the a clarion cry from small CRM companies:You guys only cover the big companies and never give us coverageYou guys don't respond to usYou never review usWe have no idea how to go about getting involved and could you guys give us some advice on how to get the visibility?

May 13, 2012 by