Each year, as many of you all know, we run CRM Idol. This is year 2 so we are still babes in the woods and learning but because we have an amazing braintrust in Brent Leary, Esteban Kolsky, Denis Pombriant, Jesus Hoyos, Laurence Buchanan, Mark Tamis and Silvana Buljan, (and me) we just make improvements both from year to year and on the fly.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
Let me start this with a strange and seemingly incoherent (but truly more inchoate) statement."If SAP marketed to the rest of the world, the way they produce conferences, they could arguably become the best technology company on the planet.
I'm not sure why I'm writing this because any small company in the CRM world or social tools world or anything that is customer facing world that hasn't heard of CRM Idol or taken advantage of it by applying really shouldn't be getting the benefit of the doubt.I'm not trying to be harsh, lord knows, because we're doing everything we can to get companies to apply so that they can hopefully take advantage of the CRM Idol competition.
For many years, influencers/analysts have heard the a clarion cry from small CRM companies:You guys only cover the big companies and never give us coverageYou guys don't respond to usYou never review usWe have no idea how to go about getting involved and could you guys give us some advice on how to get the visibility?
Lithium is becoming a major player, even beyond its size, and will become even more important as the days go on. Here's a look at the conference, the product and the company.
I continue to be impressed with SugarCRM, year after year, time after time.
Okay, I'm done teasing. Without further ado, welcome to CRM Idol 2012.
Cost efficiencies are fine, but not at the expense of the customers -- especially if it involves a serious service issue that can be at least mitigated by something that already had a proven benefit.
About a week ago I wrote a post called "The Little Things That Serve." I mentioned that I wanted to start an ongoing series where any of you who want to write in could tell me customer service stories and then give me your idea on the best or worst practices derived from the experience and what the company that was involved could have done better.
I’m realizing, as I get older and, of course, wiser (heh heh), that Twitter isn’t the best place to make announcements, though it isn’t bad either. I’m not getting the response I want to a number of things and this year, I’m really anxious to get people and companies and, if you actually exist, extraterrestrials, involved with what I do.