This is it. The first of what will be seven or eight posts on the CRM Watchlist 2012 Winners.
Social CRM: The Conversation
Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.
In addition to being the author of the best-selling "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," Paul Greenberg is President of The 56 Group, LLC.
I have to tell you up front - this is not strictly a forecast. There are elements of a forecast - a few likely trends for 2012 are embedded in the piece.
Okay, I've made some decisions and have pared down the list to the finalists. A couple of things and then onto the list.
I NEVER write book reviews. NEVER.Until now.I decided that I REALLY wanted to write one because I found Brian Solis' book, "The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution" not just compelling and interesting, not just a book by a dear friend, but a genuinely important book.
Don't get me wrong. I love Radian6. I truly do. Now that it it is an extended platform with its incorporation of the superbly conceived and executed "Insights" addition (kudos to Ryan Strynatka), it is easily the social media platform to beat (not the community platform).
If you remember my original CRM Watchlist 2012 Preseason posts on the vendors and the consultancies, I had an opportunity for those not on the list to request and then submit a questionnaire by November 26. The idea was that I would review the questionnaire and based on the answers in the questionnaire would add companies that I felt had enough to impact a market potentially (based on their answers, not on my research per se) enough to be a CRM Watchlist 2012 Winner.
Well, well, well. How ‘bout this? We're at the point in the year that it's time to start looking at what was in 2011 as opposed to what is going to be?
I'm not going into a rerun of the rules. If you're interested, feel free to read them here on the original post published Monday.
Okay, maybe I miss baseball season too much. Maybe just using the word "preseason" gives me a comfort level that is just...
Alright, I'm not going to keep you in any kind of suspense. I'm going to let you know from the get go who won.