http://www.zdnet.com/blog/crm/rss en-us What we have so far:
CRM Watchlist 2012 Pt 1A - The Big Guns
CRM Watchlist 2012 1B - The Big Guns Again
CRM Watchlist 2012 - The Winners List
CRM Watchlist 2012 -  Let the Reviews Roll: The Top of the Top
CRM Watchlist 2012 Winners - The Generalists
CRM Watchlist 2012 Winnners - The Marketing Mavens
CRM Watchlist 2012 Winners [...]

]]> Sometimes clarity trumps everything.  I remember back in the days when we were defining what I called then CRM 2.0, later, thanks to Brent Leary’s convincing discussions, Social CRM and, very soon, just CRM, the war over its definition was intense and sort of stupid ultimately because the customers came up with a definition of [...]

]]> What we have so far:
CRM Watchlist 2012 Pt 1A - The Big Guns
CRM Watchlist 2012 1B - The Big Guns Again
CRM Watchlist 2012 - The Winners List
CRM Watchlist 2012 -  Let the Reviews Roll: The Top of the Top
CRM Watchlist 2012 Winners - The Generalists
CRM Watchlist 2012 Winnners - The Marketing Mavens
My Disclaimers for the [...]

]]> Last year saw a major explosion of interest in marketing automation a.k.a. revenue performance management and social marketing in particular. What makes this interesting is that we also saw the first clumsy attempts from a strategic standpoint to align marketing to the other pillars of CRM - customer service (AWK-ward) and sales (not too bad [...]

]]> So far, here’s what we have.
CRM Watchlist 2012 Pt 1A - The Big Guns
CRM Watchlist 2012 1B - The Big Guns Again
CRM Watchlist 2012 - The Winners List
CRM Watchlist 2012 -  Let the Reviews Roll: The Top of the Top
Now we get into the hardscrabble stuff.  The winners reviews in their sort of appropriate categories.
Today, [...]

]]> Okay, we’ve done the Big 4 and the winners have been announced. Now we get into the heavy lifting.
Here are all the CRM Watchlist 2012 posts so far:
CRM Watchlist 2012 Part 1A - The Big Guns
CRM Watchlist 2012 Part 1B - The Big Guns Again
CRM Watchlist 2012 - The Winners List
This begins the rest of [...]

]]> I’m going to try something new.  I’ve never done this before. Let me know if you think this is a good way to proceed.
I’ve now published the two parts of The CRM Watchlist 2012 Winners that cover the Big 4 who pretty much are going to win the award even if they are not doing [...]

]]> We covered salesforce.com and Microsoft in CRM Watchlist 2012 Winners Part 1A.
Now we move on to SAP and Oracle.   Hah. Lets roll.
SAP
SAP certainly deserves to be a winner in the CRM 2012 Watchlist.  It has been in the past and probably will be in the future.  I’m sure that several of  you are thinking “why? [...]

]]> This is it. The first of what will be seven or eight posts on the CRM Watchlist 2012 Winners.  I have to say that is was the toughest year yet - because I was tougher on how they were picked and because the choices were incredibly difficult because of the all around variety and quality.
The [...]

]]> I have to tell you up front - this is not strictly a forecast. There are elements of a forecast - a few likely trends for 2012 are embedded in the piece. But just so expectations are clear, this is more of an assessment of what I think is an important shift in Social CRM [...]

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