David Chernicoff

With more than 20 years of published writings about tech, as well as industry stints as everything from a database developer to CTO, David Chernicoff has earned the term "veteran" in the technology world.

Latest Posts

Bringing the cloud back to Earth

Social engineering brought Apple's cloud reputation in harm's way, though Amazon dodged a bullet. That said, most outages or issues with the cloud are human errors, or natural events.

August 8, 2012 by Gery Menegaz

3 Comments 2 Votes

Big Data: Facebook's next big idea

The Facebook fallacy is that at its core the Social Network is really an advertising company. The problem is that "Liking" does not translate to "Buying" something.

August 1, 2012 by Gery Menegaz

62 Comments 5 Votes