Canon introduces EOS-1D Mark IV Digital SLR Camera

Canon introduces EOS-1D Mark IV Digital SLR Camera

Summary: Canon has just announced its newest EOS-1D series model: the Mark IV Digital SLR Camera. The two prime highlights of this 16.

TOPICS: Hardware

Canon has just announced its newest EOS-1D series model: the Mark IV Digital SLR Camera. The two prime highlights of this 16.1-megapixel CMOS sensor camera are improved its AF system and full HD video capability.

Professional event photographers (especially those at sporting events and weddings), are the target market for this EOS model. The Mark IV features an extensive ISO range, with speed settings going from 100 up to 12,800, in 1/3 or 1/2 stop increments with ISO Expansion settings of L: 50 for bright light up to H1: 25,600, H2: 51,200, and H3: 102,400 for extremely dim settings. Canon has also made High ISO Noise Reduction a default setting in the new SLR. The Mark IV also employs 60 percent more pixels than the Mark III with the help of Dual DIGIC 4 Image Processors, approximately six times the processing power of DIGIC 3 for full 14-bit A/D conversion at 10 fps.

The 45-point Autofocus system features 39 high-precision cross-type AF points, a new AI Servo AF mode giving photographers the power to capture a subject moving at speeds of up to 10 frames per second. Developing upon previously weaker AF modes in previous EOS models, Canon argues that the new AF system incorporates an algorithm that "significantly improves responsiveness and stability by making better decisions on focus tracking in a variety of shooting conditions."

As for video, the Mark IV is ready for three recording modes: 1080p Full HD and 720p HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio. With a built-in microphone and video editing function, the SLR can record at a resolution of 1920 x 1080 with frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video (SD in either NTSC or PAL standards) recording at either 50p or 60p (59.94).

Scheduled to ship by the end of the year, the body alone will cost you $4,999.00. So if you plan on giving this as a holiday present, it better be for someone extremely special (and someone who isn't clumsy because you obviously don't want to drop this.)

To see a comparison of the Mark IV against the EOS-1D Mark III and EOS 1-Ds Mark III, see CNET's full recap. For the full press release, click here.

Topic: Hardware

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  • To me digital camera pricing is way out of hand.

    The specs for this camera as do the latest Nikon high end DSLRs are
    impressive. What is amazing is the $3,000 to over $5,000 cost. To me
    it is more important to put money into glass than an expensive body.
    Though I own an expensive DSLR, now rarely use it.

    This isn't a film vs. digital debate my comments are more to cost of
    these new DSLRs to used pro film cameras. My Nikon film N80,
    N2000, N6006, F100 and F6 film camera, all purchased use, create
    high quality photos. All those cameras total cost is about one fourth
    the cost of that Canon.

    Going back through past decades looking at the photos taken for
    Nation Geographic, Life, Look, Arizona Highway, and their ilk, they
    were shot on film; todays digital photos don't appear any better. I'm
    buying older film cameras for pennies on the dollar rather than these
    expensive new digital cameras. Truly I'm having much fun; YMMV.
  • RE: Canon introduces EOS-1D Mark IV Digital SLR Camera

    Much too pricy.

    ........not a "prosumer" or "consumer" toy.

    Find me *ANY* "prosumer" or "consumer" camera that does full-frame 10-shots per-second or an ISO of 102,400 or can use over 50-different lenses, for less money.

    Besides, this is a big price cut. Its predecessor, the Mark III, was originally listed at $7-8000.
  • wish I could afford this beast

    but I'm still pretty happy with my new-ish 50D. I'll probably go with the 5D if/when I make the jump to full-frame. But the 1D is still my camera of choice for photographing my imaginary Ferrari.
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