Canon PowerShot SD4000 IS brings f/2.0 lens, CMOS sensor, and slow-motion video for $349.99

By | May 11, 2010, 12:53pm PDT

Summary: Canon’s latest entry to its well-known Digital Elph lineup, the PowerShot SD4000 IS, is slated to hit the U.S. market at the end of May and will sell for a competitive $349.99.

Canon’s latest entry to its well-known Digital Elph lineup, the PowerShot SD4000 IS, is slated to hit the U.S. market at the end of May and will sell for a competitive $349.99. The first Elph to incorporate a backside illuminated CMOS sensor, the SD4000 sports a bright (f/2.0-5.3) 28-105mm equivalent lens (similar to that of the immensely popular PowerShot S90), promising to deliver better low-light shooting and high-speed performance than its predecessors.

As fellow ZDNet blogger Rachel King mentions in her earlier post on the European version of this camera, Canon chose to stick with a 10-megapixel sensor rather than ratcheting resolution up to 12 or 14 megapixels like many of its competitors. I actually think this is a smart move on Canon’s part, since the SD4000’s sensor is still only the 1/2.3-inch size typical of compact cameras. Cramming more megapixels onto small sensors results in diminished low-light performance with noisier images. In fact, Canon seems to have stepped back from the marketing-driven megapixel wars, adopting 10-megapixel sensors in even its prosumer compact shooters like the PowerShot G11 and S90, which have larger 1/1.7-inch sensors.

Speaking of sensors, the SD4000’s CMOS sensor (combined with Canon’s latest Digic 4 image processor) enables the camera to not only improve low-light/high-sensitivity shooting, but it also allows Canon to amp up the camera’s high-speed burst rate to 8.4 frames per second and to offer a new Super Slow Motion video recording mode that records video at a very high frame rate, a feature that competitors like Casio and Samsung have already offered.

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Janice got her hands on a Nikon Coolpix 900 back in 1998 and has been a digital camera enthusiast ever since.

Disclosure

Janice Chen

Janice Chen has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Janice Chen

Janice Chen is an editorial consultant and has been covering technology for over two decades. Serving as editor in chief at CNET and Computer Shopper magazine for many years, she oversaw product coverage for the CNET and ZDNet websites. She has appeared on most of the major morning TV news programs and was featured weekly on CNN Headline News' Hotwired segment recommending personal tech ranging from digital cameras to notebook PCs. Prior to that, she appeared with Anderson Cooper on a monthly technology segment for ABC World News This Morning. Quoted in numerous publications such as the New York Times, USA Today, and People magazine, Janice has also evaluated tech products for BusinessWeek, USA Weekend magazine, and Parenting magazine among others.

Janice got her hands on a Nikon Coolpix 900 back in 1998 and has been a digital camera enthusiast ever since. A graduate of Cornell University, she resides in Maplewood, NJ, with her husband (a professional photographer who shot his last roll of film in 2003) and their two daughters.

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