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Fujifilm unveils retro-looking FinePix X100 with hybrid viewfinder

By | September 20, 2010, 7:57am PDT

Summary: Photokina is fully underway in Germany, and one of the most attractive introductions so far is the Fujifilm FinePix X100 that is decked out with all sorts of retro loveliness.

Photokina is fully underway in Germany, and one of the most attractive introductions so far is the Fujifilm FinePix X100 that is decked out with all sorts of retro loveliness.

Targeted toward professionals or anyone who is a “keen enthusiast,” the FinePix X100 is intended to compete with low to midrange DSLRs and even the interchangeable-lens camera sector.

One of the standout features on this Fujifilm shooter is the hybrid viewfinder, which basically lets users toggle between optical and electronic viewfinder systems, depending on the photographer’s preference. The hybrid viewfinder also displays the shooting frame along with related data.

Here’s a glance at what else is packed in that magnesium alloy, classic camera-inspired device:

  • 12.3-megapixel APS-C CMOS sensor
  • 2.8-inch LCD screen
  • EXR processor
  • Includes F2 Fujinon 23mm lens
  • 720p video recording mode
  • SD/SDHC/SDXC memory card slot

Set to launch in early 2011, pricing hasn’t been announced yet. But who doesn’t want to start saving for this beauty now?

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Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

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Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

Rachel started playing with her mother's old Brownie camera when she was just a toddler, working her way up from a Hello Kitty point-and-shoot to training on both film and digital SLRs.

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RE:Fujifilm unveils retro-looking FinePix X100 with hybrid viewfinder
three-shao 19th Sep
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Love the look!
ericesque 20th Sep 2010
And have had nothing but love for my current Fujifilm camera. It IS time to upgrade though...

Any idea what kind of battery this is sporting? AAs and I'm sold!
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RE:Fujifilm unveils retro-looking FinePix X100 with hybrid viewfinder
three-shao 19th Sep
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