Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

Summary: Polaroid announces Grey Label GL10 instant mobile printer is now available for purchase at Bloomingdales in New York City.

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Though the naming of pop star Lady Gaga as creative director of Polaroid in early 2010 was met with some skepticism, by CES 2011, Gaga and company were ready to announce the fruits of their collaboration: the Grey Label line of products co-designed by Polaroid and Lady Gaga herself, including the GL30 "instant" digital camera, the GL20 camera sunglasses, and the GL10 instant mobile photo printer.

Just over four months later, the company has announced that the first of these products began selling today at Bloomingdale's flagship store on the Upper East Side of Manhattan. With a suggested retail price of $169.99, the Bluetooth-enabled printer uses Polaroid's Zink print technology (like the company's PoGo printer and camera line) to instantly print photos sent from cell phones or other Bluetooth-compatible devices. Relatively portable at just 15 ounces, the GL10 can print 3x5-inch full-bleed snapshots, or a photo with a white "Polaroid Classic Border." The Zink GL10 photo paper is a bit larger than the PoGo's 2x3-inch peel-and-stick paper, but is similarly steep in price at $19.99 for 30 sheets (PoGo paper sells for $12.99 per 30-sheet pack).

Though initially available at only the flagship Bloomingdale's location, the product will roll out to other select locations nationwide in late June. Pre-orders for the GL10 are being taken on Polaroid.com now and will be available on hsn.com tomorrow (with the product beginning to ship June 17), and Costco.com will begin selling the printer on June 20.

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Topics: Printers, Hardware, Mobility

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18 comments
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  • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

    Lady Gag-Gag! What part of this design did she work on/inspire?
    Imrhien
    • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

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  • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

    Im interested to see exactly what role she is playing in releasing these products. I think the things she could bring to Polaroid has a lot to do with why Steve Jobs was so successful in selling computers. He knows how to tap into peoples aesthetic interests in a very direct way. Say what you will about Gaga's music. Her cultivation of the brand of Lady Gaga is quite impressive from a business standpoint.
    nickswift498
    • Cultivation of the Brand?

      @nickswift498 Its not that impressive. Its a race to the bottom of seeing what crazy thing she will do next. That's how she is gaining popularity.
      vel0city
  • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

    Now all you have to do is make a song for Polaroid and sing about the products!
    thedisturbedone
  • It's just a brand lable

    Polaroid went bankrupt, AFAIK it's just a badge now stuck onto Chinese imports. So sticking a gaga badge on too, is just desperation.
    guihombre
    • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

      @guihombre : Totally true - polaroid is just a market name now! So, this looks like a great new product aimed at all teenieboppers so then can proceed to murder the remaining rain forrests... Way to go, gag-gag... Sooo thoughtful! Any one up for disappearing ink?
      Willnott
  • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

    Yeah, but the GL30 Camera looks great. This printer, meh. The glasses, a bit "gaga" for my taste. But I do like the camera, there is a design flair in all the products, but it's that one that appeals to me.
    jeremychappell
  • Nothing new here...

    Didn't Polaroid learn that selling devices that only support a single type of expensive film isn't a great business strategy? I thought they would have learned by now.

    And I don't exactly see what Lady Gaga did besides maybe come up with the dumb idea on those glasses. I doubt she had much to do with the larger PoGo printer, or the camera. She's just there because Polaroid is handing her cash to hawk their products to her crazed fans.
    vel0city
  • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

    Not real sure if this is the right forum to put this in, but did you guys see this jerk who dissed lady gaga? Kinda funny.
    http://www.youtube.com/watch?v=ehQnSAi-jBw
    Peteandpete
  • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

    Not realy sure if this is the right forum, but did you see this guy dissing lady gaga? kinda funny, actually.
    Peteandpete
  • RE: Polaroid releases first Lady Gaga co-design: Grey Label GL-10 Instant Mobile Printer

    The glasses, a bit "gaga" for my taste. But I do like the camera, there is a design flair in all the products, but it's that one that appeals to me. <a href="http://e-apostas.info">apostas desportivas</a>
    marco5811
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