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Sony introduces new trio of SD memory cards

By | December 13, 2010, 7:03am PST

Summary: Sony is truly jumping on board with industry-standard memory cards with the introduction of a trio of SDHC ranges.

Sony is truly jumping on board with industry-standard memory cards with the introduction of a trio of SDHC ranges.

Obviously not all Sony digital imaging devices will be compatible with these new SD cards. Offered as options for digital SLRs, a Sony Handycam or an Alpha NEX interchangeable lens camera, here are the cards we can expect soon:

  • Class 4 Essential Series (up to 4MB/s): 2, 4, and 8GB capacities
  • Class 4 Experience Series (up to 15MB/s): 2, 4, 8, 16 and 32GB capacities
  • Class 10 Expert Series (up to 20MB/s): 8, 16, and 32GB capacities

Apparently Sony’s change of heart from the Memory Stick-only development reflects “the needs of today’s digital imaging customers.”

All of these cards are expected to roll out in January.

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Topics

Sony Corp., Memory Card, SD Card, Trio, Memory, Flash Memory, Semiconductors, Hardware, Components, Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

Rachel started playing with her mother's old Brownie camera when she was just a toddler, working her way up from a Hello Kitty point-and-shoot to training on both film and digital SLRs.

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RE:Sony introduces new trio of SD memory cards
three-shao 18th Sep
Thank you in advance~! Chanel evening bags Chanel Messenger Bags Chanel New Bags
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RE: Sony introduces new trio of SD memory cards
Will T 13th Dec 2010
Surely, If they are releasing a 'Class 4' with UP TO 4MB/s, then its a bit odd. as the standard 'Class 4' has a MINIMUM speed of 4MB/s
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RE: Sony introduces new trio of SD memory cards
ibmguy_z 13th Dec 2010
It's about time Sony adopted SD. They have been on my "do not consider" list for several years due to their Memory Stick technology.
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RE: Sony introduces new trio of SD memory cards
geoffrey.langlois@... 13th Dec 2010
It's all funny numbers. "Up to" followed by a big number, one above its class, generally means that the big number is read speed - a characteristic that most photographers don't care about. And it may be a burst speed rather than a sustained speed.

The makers usually don't say much about write speed as it's often lower.

The class, for those new to this, is determined by sustained write/read speeds. And that's why a class 4 card may be advertised as "up to 15 MBps" when the class requires only a minimum of 4 MBps - sustained speed in both directions.

Sandisk used to be good about this - their older cards, Ultra II and Extreme III, showed about the same speed in both directions and much faster than the class would suggest. But consumers chased lowest price and Sandisk couldn't afford to build to that quality any more.

There's a lesson there somewhere.
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Got rid of betamax and introduced HDDVD?
LarsDennert 13th Dec 2010
Someone should tell Sony that the world has moved to MicroSD, LOL. To be fair, my Sony a300 DSLR uses a CF card.
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RE: Sony introduces new trio of SD memory cards
Jimster480 13th Dec 2010
Lol too bad many things take micro SD only. But to be fair they are targeting cameras which are usually SD.
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Its about time
DonSMau 19th Dec 2010
Hopefully Sony has leaned its lesson and will start supporting other open and industry standards. I refuse to buy Sony because of its Apple-like approach to technology. Of course, Apple also sucks.
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RE:Sony introduces new trio of SD memory cards
three-shao 18th Sep
Thank you in advance~! Chanel evening bags Chanel Messenger Bags Chanel New Bags

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