It's hard for a manufacturer to design a product, produce it, bring it to market, support all its employees, and make a success. PR professionals on its team should be doing everything to help make that success happen, not tear it down.
David Gewirtz warps space/time with neat hacks, cool do-it-yourself projects, business survival tips, and commentary that peels paint.
In addition to hosting the ZDNet Government and ZDNet DIY-IT blogs, CBS Interactive's Distinguished Lecturer David Gewirtz is an author, U.S. policy advisor and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing. David is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.
As of last Wednesday, I am officially no longer an iPhone developer -- which frees me up to tell you about my sordid experiences as an iPhone developer.
While consumers are ready for post-PC, and while vendors are kinda-sorta offering solutions they say are suitable for average consumers, the system is still very flawed.
Opinions are often formed by many subtle factors. Can your email address sink you in the eyes of the tech glitteratti?
The flaw is right there, right on the first page that IE launches, the default page as it's shipped from Microsoft.
The two devices are the same size and the same price. But there are differences. Which should you choose?
It wasn't that Twitter and Facebook outmaneuvered Digg. The difference was maturity. Twitter and Facebook kept their eye on their corporate mission and their message discipline.
Here's a DIY device that carves a face. Very creative and interesting use of consumer robotics.
Microsoft has apparently grown some serious stones. Ballsy move, Ballmer.
Even though we still don't know much about the Surface models, I can give you some advice, at least within certain basic parameters.
This is not an argument for the faint of heart. There are strong benefits to running your own IT infrastructure, and equally strong benefits to letting it be someone else's problem.
Ten bits of wisdom earned the hard way: from making mistakes and learning from them.
Quite honestly, this is as baffling as New Coke was to Coca Cola consumers worldwide.
Watch a 4-minute video of a Kinect-based robot built with Microsoft's robotics kit, designed to follow its owner around the house. Of special note are the cans of Kinect-branded soda.
Microsoft has doubled-down on the Xbox as an entertainment hub, but the one thing the company doesn't really have is a portable Xbox solution.