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How Amazon has proven that iTunes is totally obsolete

By | December 16, 2011, 2:35am PST

Summary: Isn’t it time Apple just put iTunes out of our misery and killed the blasted thing off?

How many of you bought Kindle Fires recently? Go ahead. Raise your hands.

Wow, that’s a lot of you. Okay, how many of you are running apps on the Kindle Fire? Yeah, that’s what I expected. Most of you.

See also: 7 reasons the Kindle Fire is better than the iPad

How many of you have music or videos on your Kindle Fires? Hmm…same sorts of numbers. Almost everyone in the room.

See also: 12 things that kinda suck about the Kindle Fire

Okay, here’s the million dollar question. How many of you installed some big, ungainly, memory-hogging, unreliable, poorly designed program on your PCs or Macs, just to be able to configure and manage your Kindle Fires?

Anyone? Anyone? Ferris? Bueller? Bueller?

What you hear, ladies and gentlemen, is the sound of silence. No one had to install anything like the beastly iTunes to do anything with their Kindle Fire. In fact, no one had to install any software whatsoever to manage their Kindle Fires (as long has they had access to a Web browser).

See also: When to buy an Android tablet and when to buy a Kindle Fire

Amazon has proven that there’s absolutely no need for an iTunes-like interface to accomplish everything Apple claims iTunes is needed to do.

That sound of silence you’re hearing is Amazon proving that iTunes is totally obsolete. Isn’t it time Apple just put iTunes out of our misery and killed the blasted thing off?

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Topics

Amazon.com Inc., Apple iTunes, Amazon Kindle, E-books & E-Readers, Personal Technology, David Gewirtz

David Gewirtz, Distinguished Lecturer at CBS Interactive, is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets.

Disclosure

David Gewirtz

At various times during his adult life, David has voted for both Democrats and Republicans, and has been disappointed by both. He is deeply disturbed by how partisanship has come before patriotism in America, which gives him the freedom to pick on both sides.

David is a frequent guest on TV and radio stations across America and can usually be heard or seen on-the-air at least once a week. He writes weekly commentary and analysis for CNN’s Anderson Cooper 360 and has been interviewed by Fox News, CNN, various ABC and NBC affiliates, and Canada’s Global TV. He has been a featured guest on National Public Radio and has also been featured on Voice of America, Radio Free Europe, and Radio Liberty where his commentaries on technology, industry, and emerging nations have been broadcast into 46 countries (all in their own unique translations).

David is the executive director of U.S. Strategic Perspective Institute, a nonprofit research and policy organization. He is the Cyberterrorism Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security and a special contributor to Frontline Security Magazine. He is a member of the FBI’s InfraGard program, the security partnership between the FBI and industry. David is also a member of the U.S. Naval Institute and the National Defense Industrial Association, the leading defense industry association promoting national security.

David is an advisory board member for the Technical Communications and Management Certificate program at the University of California, Berkeley extension. He is also a member of the instructional faculty at the University of California, Berkeley extension.

David’s “day job” is as publisher and editor-in-chief of ZATZ publishing, an online publisher of technical magazines. Other than than his ownership stake in Component Enterprises, Inc. (the parent company of ZATZ), David has no additional industry investments.

ZATZ has many advertisers who do, in part, provide for David’s lush income and extravagant lifestyle. Most of them are IBM and Lotus aftermarket suppliers, some of them make goodies for Microsoft Outlook, and a few make all sorts of strange mobile devices and add-on products. David has been a regular judge of the IBM Awards, but has no formal financial interest in or with IBM.

Because the ZATZ online magazines often review products, David and ZATZ are sent an overwhelming stream of unsolicited, silly, and often useless products to review. Because they’re such a pain to track and ship back, these products often wind up in a dumpster or fill up the corner of a large closet. Although David has no plans to review products in connection to his ZDNet blog, if he does do a product review, he will disclose any relationship completely in that posting.

Both through ZATZ and independently, David derives a small income through various advertising and sales relationships with Amazon.com and Google. These are minor relationships and they will not impede his willingness or ability to chastise either company should they deserve it.

David has many other business relationships, but none of them relate to anything he covers in his ZDNet blog. David does have a bit of the sales-guy bug and if he’s not doing a sales deal with someone at least once a month, he goes through withdrawal. He has a number of consulting clients, but none of them relate to anything he covers for ZDNet (and if they ever do, he will either disclose that fact, or decline to write about them).

Back in the 1980s, David held the unusual title of “Godfather” at Apple. He has written and published 40 incredibly simplistic applications for Apple’s iPhone.

Although David is forbidden to disclose the terms of his iPhone developer agreement, he isn’t drinking the Apple Kool Aid, will never be confused with a metrosexual, and feels free to mock Apple, and Apple users, any time the occasion permits, on alternate Tuesdays, or if he’s bored.

Biography

David Gewirtz

In addition to hosting the ZDNet Government and ZDNet DIY-IT blogs, CBS Interactive's Distinguished Lecturer David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.

David is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.

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Interesting
brant@... 19th Mar
USB mass storage is universal in support on almost all systems, but Apple demands that you use their proprietary software and drivers to access what should already be supported. I mean come on guys let me use whatever I want to manage my local copy of my music.
It is all about the $$. If they let you connect to your computer w/o iTunes, then you could download music easily from Walmart, Amazon, ... They want your money and they will not give up the control they get of it when you buy one of their devices. How do you think they have become so rich???
View in thread
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RE: How Amazon has proven that iTunes is totally obsolete
CobraA1 16th Dec
"How many of you bought Kindle Fires recently? Go ahead. Raise your hands."

Not in my budget, sorry. That, plus I really don't see the point.

"Okay, here???s the million dollar question. How many of you installed some big, ungainly, memory-hogging, unreliable, poorly designed program on your PCs or Macs, just to be able to configure and manage your Kindle Fires?"

Okay, now - how many of you installed such a thing to manage your iPhone, iPad, or iPod touch?

(silence)

Oh, yeah, that's right - everybody upgraded to iOS 5.

Problem? =)

"Isn???t it time Apple just put iTunes out of our misery and killed the blasted thing off?"

Even though it isn't required for their devices anymore, they're probably gonna stick with it - it's still part of their ecosystem, and last I checked it's still the largest music store. It's in its golden years, despite the technical issues, and killing it probably isn't a good idea.
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RE: How Amazon has proven that iTunes is totally obsolete
ryanmc 16th Dec
@CobraA1 How did you get the upgrade to iOS 5? Oh, that's right, through iTunes.
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Ummm... Huh?
vulpine@... 16th Dec
@ryanmc: I got my iOS 5 update over the air. You had a choice, and still do.

Meanwhile, I happen to like having a library bigger than my iPad/iPhones/iPods can handle. I don't know about you, but at 15,000 plus tracks, my library is bigger than any single i-Product short of an iPod Classic.
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That large!?
ego.sum.stig@... 22nd Dec
You must own a Zune!
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RE: How Amazon has proven that iTunes is totally obsolete
Rob.sharp@... 16th Dec
@CobraA1

Zune Pass...enough said.
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RE: How Amazon has proven that iTunes is totally obsolete
rphunter42 16th Dec
@CobraA1 Three Words:
Digital
Rights
Management
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RE: How Amazon has proven that iTunes is totally obsolete
CobraA1 Updated - 16th Dec
@rphunter42

Lack of DRM is an excellent reason to get music through iTunes =).

That, plus the high quality AAC format at 256 kbps.
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@CobraA1 .. AAC's great but it's not the only good reason
thx-1138_@... 17th Dec
@rphunter42 ... to use iTunes. It's not the only format that returns great sound quality audio files. As you'll know, because iTunes can also encode in Apple Lossless, AIFF, MP3 and .wav, it covers pretty much a very wide base on quality audio file formats for importing into an iTunes library.

When synching my iPod, i personally prefer 192Kbps (Quality: high), 44KHz, VBR, encoding with .mp3. For some reason i just prefer the (what i like to think of as) warmer tones that .mp3 delivers over AAC encoded files. I suppose i could encode at a higher bit rate (e.g. 256 or 320), but i'd be bumping the file sizes a bit too much (after all, i've only got an old 20GB, 4th Gen', B&W).
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RE: How Amazon has proven that iTunes is totally obsolete
deusexmachina  Updated - 29th Dec
@rphunter42

three more:
Get
A
Clue.

Hint: iTunes has been DRM free for a LONG time. Thanks for putting a sign around your neck stating "I don't know what I am talking about".
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LOL... David Gewirtz... PWNed!
theFunkDoctorSpoc 16th Dec
@CobraA1 ..remember Rosan Rosanadana.. oh.. iOS 5 doesn't actually require iTunes either? ..oh.. never-mind.. LOL...
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RE: How Amazon has proven that iTunes is totally obsolete
non-biased 22nd Dec
@theFunkDoctorSpoc Leave it to David to put out a hit piece on Apple whenever possible and as he so often does fall flat on his face when doing so.

personallyly have never had any issues with iTunes. Is it the best software out there, of course not. Does it serve it's purpose, of course it does. What I find so funny is that most commenting negatively about iTunes hate Apple and probably have no real clue what they are talking about so are completelirrelevantnt in the conversation.
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RE: How Amazon has proven that iTunes is totally obsolete
cdhanks 16th Dec
@CobraA1 - If you buy a new iPad the ONLY way to get it up and running is to use iTunes.
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RE: How Amazon has proven that iTunes is totally obsolete
race_1 16th Dec
@cdhanks Wrong. I just configured one last month with tons on music and apps and not once had a cable attached. Of course you have to understand how your iDevices/iCloud works, and the process didn't include /new/ music, but it nearly configured itself once my AppleID was entered.
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RE: How Amazon has proven that iTunes is totally obsolete
hammeroftruth 16th Dec
@cdhanks When they first came out that was true. Now that they already have iOS 5 on them, you don't need iTunes anymore to get them up and running. The only reason you would need it is if you had ripped music you wanted to put on it and didn't want to use iTunes match and pay twice for your music. Other than that, you don't really need it anymore.
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RE: How Amazon has proven that iTunes is totally obsolete
non-biased 22nd Dec
@cdhanks Go sit in the corner and let the adults who actually know what they are talking about have a conversation.
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iFail
Tim Acheson 16th Dec
iTunes is indeed obsolete, not to mention over-priced like all Apple products and services.
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RE: How Amazon has proven that iTunes is totally obsolete
wolfandfox 16th Dec
@Tim Acheson: Tim, Tim, Tim. iTunes is free.
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RE: How Amazon has proven that iTunes is totally obsolete
Scubajrr 16th Dec
@wolfandfox Even at free it's OVERPRICED!! Memory hog, Resource hog, unstable, badly behaved. They should pay you!
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RE: How Amazon has proven that iTunes is totally obsolete
danbi 16th Dec
@ Scubajrr

Ah, if some were paying for such things, I would run Microsoft Windows all day long and be rich, rich, rich... wink
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I don't get it...
Cayble Updated - 16th Dec
@danbi

You say:
"Ah, if some were paying for such things, I would run Microsoft Windows all day long and be rich, rich, rich..."

That would seem to imply that you believe that Windows has some kind of problem with memory, resources and instability. Now, I am going to give you some credit here, I would hope if your someone who knows enough about IT that you even bother to visit this website, never mind post on it, that you would know that isn't true. So if you don't want to sound like just one more of the raving loonie tunes who cant live with the fact that the whole world uses Windows and it works for them just fine, you should explain your statement that you appear to think is humorous.

I suppose it must be some kind of joke but its so obscure its hard to follow.

On the other hand, if you are indeed just one more mouth without a brain behind it who insists Windows is lousy just because you have chosen another OS, then don't bother responding because whatever you have to say in that vein will be pointless and either a poor understanding of reality, or simply an outright lie. Like the ridiculous lies we hear too often about people on here who claim to be IT professionals who cant seem to get their Aunt Millie's Windows machine running right because its always so full of viruses and continuous BSOD. And we know thats a lie because simple folk around the world seem to manage their Windows machines around the world, by the millions and they are just fine. We all have an Aunt Millie of some kind or other in our family, and I have seen some pretty inept ones in my time, but one thing I have never seen is a Windows machine that couldn't be set quite simply to run like a top with minimal effort on the part of any real IT pro.
  • Flagged
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iTunes is a POS
ScorpioBlue Updated - 16th Dec
Even I agree with the Windows fanboys here and I don't usually do that.

But that doesn't mean I trust the cloud to hold my music either.
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RE: How Amazon has proven that iTunes is totally obsolete
deusexmachina  21st Dec
@Scubajrr
Nonsense. All your above listed problems highlight is your own incompetence.
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RE: How Amazon has proven that iTunes is totally obsolete
deusexmachina  21st Dec
@Cayble
Sorry to break it to you, but there is more out there besides Windows XP. While the Win7 kernel might be okay relative to the old NT/XP kludge relative to the Linux/BSD microkernel, it is a blundering behemoth.
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RE: How Amazon has proven that iTunes is totally obsolete
ssaha 16th Dec
@Tim Acheson Overpriced? As iTunes is free, I guess you believe Apple should pay people to install it?

And I don't know about you, but I don't want to trust all of my content to Amazon's cloud services. I want to know that I have a copy of it on my hard drive (backed up in several places) where no company can take it away on their whim.
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RE: How Amazon has proven that iTunes is totally obsolete
grayknight Updated - 16th Dec
@ssaha You don't have to save any content to Amazon's cloud. You can save a copy to your harddrive and backup to several places, or save to any device you want. Amazon is much more flexible than iTunes.
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RE: How Amazon has proven that iTunes is totally obsolete
elvisfan0108 16th Dec
@ssaha
I use itunes to maintain a copy of my contacts and calendar from Outlook to my iphone. I do not want that information in the cloud. Especially with the security and caps on data now.
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Yeah, you do Fail
GoPower 16th Dec
in making any point.
@Tim Acheson
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"over-priced like all Apple products and services"?
TroutHound 16th Dec
@Tim Acheson
If you can't afford Apple's products or unwilling to pay for them, then don't. Apparently Apple has thrived even without your support. I'm a willing and satisfied victim of several Apple products. Poor, ignorant me... I hope they'll keep abusing me with more of their superb gadgets in the future.
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RE: How Amazon has proven that iTunes is totally obsolete
T-Wrench 16th Dec
@TroutHound +100!!
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Ya know what they say
brant@... 19th Mar
A fool and his money...
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RE: How Amazon has proven that iTunes is totally obsolete
lifespan1 16th Dec
@Tim Acheson Sounds just like a Microsoft PC man. Give a MAC a chance and you will never return to the "Blue Screen Of Death".
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RE: How Amazon has proven that iTunes is totally obsolete
JohnOfStony 19th Dec
@lifespan1 I bought a Mac Mini and one of the first things I did was to connect it to my DV Tape camcorder via Firewire and attempt to download the contents of a tape. All seemed to be going well so I left it for a while. When I next looked at it the Mac was in a locked-up state that no amount of keypressing would get it out of. Eventually I used the only other option - complete power off - and next time I powered on, it was ok. By contrast, I bought a new laptop in August 2011 running Windows 7 and I have yet to see a blue screen of death on it. So don't imply that Macs don't crash - they do!
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Oho?
croncron85 21st Dec
@lifespan1

I take it that you never experience a crash on a Mac - UNPOSSIBLE!
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RE: How Amazon has proven that iTunes is totally obsolete
notme403@... 16th Dec
@Tim Acheson
Free... as said by others... Free. As far as it being a resource hog, it is not much worse than other multimedia management / players. In terms of desktop media management is a great tool. Windows Media Player is a pain compared to the iTunes methods. Of course you can use other MP3 players with WMP but the management is stogy. Playlist management in WMP is ugly, and the sync operations using WMP are tedious and unintelligent.

iTunes is a fine product that I started using seriously when I received an iPod as a gift. Admittedly, I would not have bought the iPod, but now that I have it I enjoy it immensely. Loading up playlists for parties and breaks at gigs is easy and fast... Not so with WMP. I tag team both devices when playing music for parties, sort of a very cheap DJ rig, but the iPod is the clear winner in terms of use.

I like iTunes. It's on my PC. Good for Apple.
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RE: How Amazon has proven that iTunes is totally obsolete
T-Wrench Updated - 16th Dec
@notme403@... It's on my PC as well. Have never had any issues, maybe it's because I have Vista on laptop and Win7 on the desktop?? But itunes works great for me, and IT'S FREE!!!!!
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RE: How Amazon has proven that iTunes is totally obsolete
JohnOfStony 19th Dec
@notme403@... I can't believe that anyone has the gall to say that iTunes is a fine product. I bought myself my first iPod in Jan 2011 and I think it's a brilliant gadget; what I didn't realize was that I needed the dogs dinner that is iTunes to manage it. I find it hard to believe that the same company that designed the iPod Touch also produced iTunes. iTunes is an incosistent user-hostile barrier to the ease of use provided by the iPod. When I first got my iPod, it took me a whole evening to figure out how to put music and photos onto my iPod; iTunes is neither obvious nor intuitive. Fortunately I have a friend at work who's an Apple fan so I can always ask him when I can't figure out something I want to do in iTunes. I might add that I have worked with many different operating systems running on many different processors over the 30+ years that I've worked in the IT industry so I'm hardly a newbie and definitely not a Microsoft fan boy, although my latest laptop is running Windows 7. An equivalent (similar hardware spec) Apple product would have cost me 30% more.
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RE: How Amazon has proven that iTunes is totally obsolete
deusexmachina  21st Dec
@john.foggitt
First, all your post shows is ignorance above the level of 90 year old tech-ignorant grandparents, and 5 year old kindergarten students. Second, please name the Apple machine and specs that you claim you claim you can reproduce for 30% less, because in so doing you will make clear that you don't know the first thing about specs.
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RE: How Amazon has proven that iTunes is totally obsolete
race_1 Updated - 16th Dec
@Tim Acheson I wouldn't say "all" - AppleCare, Yes. $1 for a trac I like, very reasonable. Apple products, debatable but personally I find the quality worth the money - not everyone will. I'm fine with iTunes (never an issue) until they come with something better, that still doesn't mean I can't get music from other sources if I want. BTW, did someone (not you, Tim) mention having 15,000 songs on their device?! Do they dwell under a rock?! I can't imagine having a need to store that much on a mobile device. I can store it all on a 2T drive, and load what I want and still have enough to make a cross country road trip (and back) without hearing the same song twice - how many hours of music do you need, much less have time to listen to if you have any kind of normal life? I guess if it makes you happy...
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RE: How Amazon has proven that iTunes is totally obsolete
mrefuman 17th Dec
@Tim Acheson

Funny, for $10 a month with almost any other music service, I get access to millions of songs, any time i want them on almost any device. For $10 with itunes I get the right to own 10 songs....How many dollars do I have to spend If I want to hear the 38 different albums Ive listened to on zune this month?
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RE: How Amazon has proven that iTunes is totally obsolete
The Danger is Microsoft 19th Dec
@mrefuman - Monthly fees are so 2000.
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RE: How Amazon has proven that iTunes is totally obsolete
deusexmachina  21st Dec
@mrefuman
Um, since when did subscription services stop working on iOS?
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RE: How Amazon has proven that iTunes is totally obsolete
natethegreat917 18th Dec
@Tim Acheson Only a Sith deals in absolutes . . .
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RE: How Amazon has proven that iTunes is totally obsolete
non-biased 22nd Dec
@Tim Acheson Did you actually just say it was over priced? I am in shock. I have seen some really stupid things said here but have got to say that may have topped the list.
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This article is a big bag of fail
lumpy_blumpkin 16th Dec
Consider the following facts:
1) Any iDevice running iOS5 never has to connect to a computer running iTunes.
2) iOS5 came out before the Kindle Fire.
3) The iPod first came out a decade ago and there are tens of millions of older iPods that still need to be supported.
4) Apple is still selling iPod shuffles, nanos, and classics which do not have wireless capabilities and therefore need iTunes.

This article is complete nonsense!
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RE: How Amazon has proven that iTunes is totally obsolete
piousmonk 16th Dec
@lumpy_blumpkin

Very true, and very good points. I still have an iPod (dating back to the monochrome screen days) and a Nano. Both still have usefulness. The iPod is a permanent fixture in my car. True, I could just as easily plugin an Android or an iPhone and do the same thing, but it's a quite convenient solution.

Certainly, untethered management is here and provides advantages, but iTunes does still provide some functionality that is worthwhile. It doesn't have to be an either/or situation. It's not like Apple is offering iTunes as the only solution and has been left in the dust by Amazon. And it's not like the sole purpose of iTunes is to manage iOS devices. True, there's some bloat to it, but that bloat provides native functionality on a PC or Mac even if no iOS device is in the mix.
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RE: How Amazon has proven that iTunes is totally obsolete
Scubajrr 16th Dec
@lumpy_blumpkin My NOMAD Jukebox didn't need some memory hogging, unstable, badly behaved front end software to be managed and I've had it for since 2005, still works great.
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You keep listing off these problems with iTunes that
James Quinn 16th Dec
@Scubajrr... I've never had or seen. Just saying.

Pagan jim
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RE: How Amazon has proven that iTunes is totally obsolete
Axsimulate 16th Dec
@Scubajrr I run iTunes on both my Macs and PC's and rarely if ever have any problems with them. I'm also in IT and see iTunes installed on many other machines, Mac or PC, and haven't had any problems which you claim to be a big problem. Neither have I seen any performance problems any of the machines because of Quicktime/iTunes. Your either making stuff up or you incredibly unlucky.
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RE: How Amazon has proven that iTunes is totally obsolete
lumpy_blumpkin 16th Dec
@Scubajrr you can say all you want about how horrible you think iTunes is and how your mp3 player doesn't need it, but that's all beside the point. There are many millions of iPods in use that do need it. Gewirtz seems to think Apple should just pull the plug on iTunes and leave all those users to figure out some other way to manage their media libraries, purchase new music, etc. Not customer-friendly at all!
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RE: How Amazon has proven that iTunes is totally obsolete
mattmuir 16th Dec
@Scubajrr... True - but my Mum (& a very large portion of the MP3 using world) can only use a program like iTunes to do the file management.
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Interesting
brant@... 19th Mar
USB mass storage is universal in support on almost all systems, but Apple demands that you use their proprietary software and drivers to access what should already be supported. I mean come on guys let me use whatever I want to manage my local copy of my music.
It is all about the $$. If they let you connect to your computer w/o iTunes, then you could download music easily from Walmart, Amazon, ... They want your money and they will not give up the control they get of it when you buy one of their devices. How do you think they have become so rich???

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