Latest Posts

Printer or Marketing Service Provider?

Transforming from a printing company printer into a marketing service provider certainly may require a lot of internal work. But once those steps have been completed, a crucial step in the process is to let the world know about the new services that you can offer.

October 7, 2011 by Doc

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Engaging Marketing Teams with Production Printing

It's no secret that marketing departments are savvy when it comes to direct mail. It's a channel they've traditionally owned. However, when it comes to bills, statements, policies and other production print output, many marketers find it more difficult to navigate the terrain (if they even consider stepping onto it in the first place.)

October 2, 2011 by Doc

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Finishing for Digital Printing

Trish Witowski visits a finishing showroom and learns more about the many options available to those willing to send their job to a shop for finishing.

September 30, 2011 by Doc

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Happy Birthday Linotype

Ottmar Mergenthaler's great invention, the Linotype, celebrated its 125th birthday this past July.Before laser printers, multi-function devices, and inkjets, there was the Linotype machine – the backbone of the printing industry for a number of decades.

September 28, 2011 by Doc

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Beyond Direct Marketing

A successful marketing strategy requires the investment of time and money to deliver prospective customers to your commerce website. To convert to sales revenue, your shoppers must have a positive experience by quickly and easily finding relevant products. Attend the DMA webinar to learn how.

September 26, 2011 by Doc

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Should You Be Scoring or Creasing?

The "little things" often separate a great job from a good one. One such little thing is creasing, which can significantly reduce or eliminate cracking at the fold for digitally-printed work.

September 20, 2011 by Doc

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Adobe Gets Into Electronic Signatures

Adobe plans to add EchoSign's electronic signature technology to its document exchange services platform, to reduce the time, cost, and complexity associated with getting a document signed.

September 18, 2011 by Doc

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