Communicating with Print Customers via SMS/Text
Summary: Text messaging is becoming an important customer relationship tool.
Doc’s a big fan of alternate ways to communicate with customers, and these days, text messaging is becoming an important customer relationship tool. That’s why an article over at Digital Nirvana by John Foley caught my eye. It lists three ways that printers can benefit by using text/sms.
Notification When A Job is Ready
Most of the printers that I work with send notification via email when a job is ready. In addition to that email, it may be worth considering sending a text-message to the customer at that time as well.To Share Information About Specials
Certainly, a business does not want every marketing initiative to be related to pricing specials and discounts. However, those can still be used from time-to-time to create buzz, garner attention, and increase sales.To Gain Feedback After A Job/Project is Complete
We all want to generate repeat business. To do this, we often have to reach out to customers after a job has been done, seek to get their feedback, and then offer/recommend other activities that we could help them with.
There’s more detail about each point in the article, so Doc says check it out.
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ZDNet introduces Doc (The DocuMentor), sponsored by RICOH. Through his blog, Doc will educate you about Document Management. So who is Doc? Doc is something of an enigma. He was born to a Russian ballerina and a German electrical engineer who some believe was running covert operations for shadowy corporate interests. Doc grew up in various locations in the United States, although no one seems to know precisely where, least of all Doc. His early schooling was unremarkable except for the time he was caught trying to replace all the mimeograph machines with high-tech color copiers that had mysteriously disappeared from a shipment to Albania. At MIT, he made a name for himself by transforming a large printer into a robot that hunts and eats Roombas. Professionally, he reportedly has seen the insides of more brands, versions, and generations of printer and printer-related hardware than almost anyone. Some say his obsession with paper, printing, and mechanical movement was either started by, or evidenced by, a traumatic childhood episode when he crawled inside an old Xerox 2400 and tried to print himself.
Anyway, Doc has hands on experience with stuff like printer maintenance and fleet management, but his mastery of document management leaves no stone unturned. Important issues like sustainability, security, and regulatory compliance are top of mind for Doc, as are other business technology needs like networking and IT services, making him a true blue IT renaissance man.
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