Does Color Enhance Effectiveness of Documents?
Summary: Color adds value throughout the copier food chain, and it turns out the bigger the company, the more likely the use of color printing.
Doc has said for a long time that color enhances the effectiveness of documents, and of course, also enhances the profitability of printer manufacturers and consumables providers. Color adds value throughout the copier food chain, and it turns out the bigger the company, the more likely the use of color printing.
According to survey results delivered through a new study from International Data Corporation (IDC), users of color devices reported that 47% of their weekly print volume contained color on the page. In addition, the largest companies surveyed had the highest color usage at 50%.
Companies undergoing initiatives to reduce costs in print/copy/fax infrastructure, both with and without outsourcing and optimization, reported higher color usage levels than both the overall survey average and the rate for companies not reducing costs. This finding is consistent with IDC research which shows that managed print environments result in higher color use as pages from other print service providers or parts of the company are brought under contract as part of a cost reduction strategy.
Additional findings from IDC’s survey include the following:
- Color usage is directly correlated to company size; the larger the company, the higher the color usage
- Color usage is directly correlated to the workgroup size using the device; the larger the workgroup sharing the device, the higher the color usage
- Manufacturing topped the list of industry verticals for overall color usage
- Marketing was the top department for overall color usage
The study is based on a survey of over 1,400 end users in the United States. For more information, visit the IDC website.
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ZDNet introduces Doc (The DocuMentor), sponsored by RICOH. Through his blog, Doc will educate you about Document Management. So who is Doc? Doc is something of an enigma. He was born to a Russian ballerina and a German electrical engineer who some believe was running covert operations for shadowy corporate interests. Doc grew up in various locations in the United States, although no one seems to know precisely where, least of all Doc. His early schooling was unremarkable except for the time he was caught trying to replace all the mimeograph machines with high-tech color copiers that had mysteriously disappeared from a shipment to Albania. At MIT, he made a name for himself by transforming a large printer into a robot that hunts and eats Roombas. Professionally, he reportedly has seen the insides of more brands, versions, and generations of printer and printer-related hardware than almost anyone. Some say his obsession with paper, printing, and mechanical movement was either started by, or evidenced by, a traumatic childhood episode when he crawled inside an old Xerox 2400 and tried to print himself.
Anyway, Doc has hands on experience with stuff like printer maintenance and fleet management, but his mastery of document management leaves no stone unturned. Important issues like sustainability, security, and regulatory compliance are top of mind for Doc, as are other business technology needs like networking and IT services, making him a true blue IT renaissance man.
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