How to Print on Weird Things

I love the occasional story about printing on unusual surfaces, like the first time I heard about the CakeJet printer for transferring edible images on to cakes. So I was wondering how companies get images onto all those unusual things you see available these days like customized mouse pads, coffee mugs, Christmas ornaments, dog dishes, etc., etc.

Turns out most of those products are made with relatively simple desktop dye-sublimation color printers and the use of a heat transfer press. And from the looks of this video from Conde Systems, it doesn't look all that complicated.