Report from the Direct Marketing Association Show
Summary: Many of the discussions at DMA 2011 centered around online marketing and other digital marketing initiatives. But there were still a number of great case studies shared that involved print and direct mail components.
Doc didn’t get a chance to attend the DMA show this year, though it’s usually one of my favorites – it’s great to see all the upcoming direct marketing products and learn what’s working and what’s not.
But I read a couple of good reports over at The Digital Nirvana. The first by John Foley recaps four important observations from the show. Here’s one of them:
2. The Primary Discussion was Digital — But Print Still Has a Place in the Marketing Mix!:
I won’t lie – many of the discussions at DMA 2011 centered around online marketing and other digital marketing initiatives. But there were still a number of great case studies shared that involved print and direct mail components. Some of the main reasons why I heard marketers share why they still chose print as a channel included:
- It is tangible.
- It can be personalized.
- It can create a deeper emotional impact.
- It can be a very effective way to drive people to online content.
The second, by Bryan Yeager looks at the keynote presentations and a few of the opening sessions.
If you missed the show like Doc did, then you will appreciate what Bryan and John have to say.
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