The Gilbane Conference Boston

The Gilbane Conference is all about helping organizations apply content, web, and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible.

This means understanding what technologies can and can't do, what practices in applying them succeed or fail, and how to plan for changes in market and technology evolution. The conference brings together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. The 8th annual Gilbane Boston Conference, November 30 - December 1, will focus on Content, Collaboration and Customers.

The conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.

Conference tracks include:

• Customers & Engagement track: Topics to be covered include: Web content management, analytics, web design and UI, social media, back-end, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile, e-commerce, search engine optimization.

• Colleagues & Collaboration track:Topics to be covered include: Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies.

• Content Technologies track: Topics to be covered include: Multi-lingual technologies and applications, smartphone, iPad and tablet app development, XML, standards, integration, content migration, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant consumer technologies.

• Cross-channel Publishing track: Topics to be covered include: Multi-channel publishing, multi-lingual publishing, mobile app and digital product development and marketing strategies for the iPad, and other tablets and ebook readers, mobile content management, digital rights, digital asset management, DITA, documentation, structured content, and XML.

This is one of Doc's favorite events. Check it out at http://www.gilbaneboston.com.