Regardless of our primary business, we’re almost all involved (or should be involved) in direct marketing – to customers, prospects, or even internally to employees. And indeed, many of the things Doc talks about are in support of direct marketing programs at a variety of large and small companies that use printing as an important component of their marketing efforts.
So, one of the shows I make it a point to attend whenever I can is the Direct Marketing Association Conference and Expo, this year being held in Boston October 1-6.
At DMA2011, you – and 10,000 marketing peers from around the world – will find everything you need to develop and execute the real-time integrated marketing campaigns:
- Learn how to effectively integrate multiple channels including social, search, mobile, print, email, and more
- Understand what you need to leverage your data, determine cross-channel attribution and develop optimization strategies
- Meet with hundreds of technological solutions providers representing all channels and processes to better integrate your campaigns and improve effectiveness
- Network with thousands of peers, gurus, and thought leaders from 50+ countries to grow your contacts
And, of course, because you’ll be in Boston, you can have some great seafood or mosey over to the North End and eat yourself sick on Italian cuisine. But regardless, start planning now – October will be sneaking up sooner than you think.