When Will Web-to-Print Cross the Chasm?

By Doc | July 13, 2011, 7:23am PDT

Summary: When we look at Web-to-Print software today, we still have not seen the momentum build to mass-market adoption but there are some predictions that it will occur soon. According to the latest InfoTrends research, the share of web-purchased commercial print volume will double from 15% in 2009 to 30% in 2014. When compared to data from a decade ago (2000), the percentage has grown over 5x, where only less than 3% of print volumes were e-enabled.

Doc’s good buddy over at the NAPL, Howie Fenton, recently penned a blog entry on the subject of Web-to-Print. Howie is a Senior Technology Consultant at NAPL where he advises commercial printers, in-plants, and manufacturers on workflow management, operations, digital services, and customer research.

In his blog, Howie wonders when Web-to-Print will cross the chasm and become the “hot” new trend.

When we look at Web-to-Print software today, we still have not seen the momentum build to mass-market adoption but there are some predictions that it will occur soon. According to the latest InfoTrends research, the share of web-purchased commercial print volume will double from 15% in 2009 to 30% in 2014. When compared to data from a decade ago (2000), the percentage has grown over 5x, where only less than 3% of print volumes were e-enabled.

But let’s look closely at this, because sometimes there are hurdles that slow the adoption of new technology. They include: cost of entry, ease of use, integration into existing systems, ROI and perceived value. In my experience, there is about 30% adoption of web-to-print in the companies I visit and only about 50% have it working well and are successful in making it a profitable part of their business.

Howie goes on to describe two issues that are slowing the success of Web-to-Print, and looks at the missing critical success factors. If you’re involved in Web-to-Print or hoping to become involved, it’s worth a look.

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ZDNet introduces Doc (The DocuMentor), sponsored by RICOH. Through his blog, Doc will educate you about Document Management. So who is Doc? Doc is something of an enigma. He was born to a Russian ballerina and a German electrical engineer who some believe was running covert operations for shadowy corporate interests. Doc grew up in various locations in the United States, although no one seems to know precisely where, least of all Doc. His early schooling was unremarkable except for the time he was caught trying to replace all the mimeograph machines with high-tech color copiers that had mysteriously disappeared from a shipment to Albania. At MIT, he made a name for himself by transforming a large printer into a robot that hunts and eats Roombas. Professionally, he reportedly has seen the insides of more brands, versions, and generations of printer and printer-related hardware than almost anyone. Some say his obsession with paper, printing, and mechanical movement was either started by, or evidenced by, a traumatic childhood episode when he crawled inside an old Xerox 2400 and tried to print himself.

Anyway, Doc has hands on experience with stuff like printer maintenance and fleet management, but his mastery of document management leaves no stone unturned. Important issues like sustainability, security, and regulatory compliance are top of mind for Doc, as are other business technology needs like networking and IT services, making him a true blue IT renaissance man.

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RE: When Will Web-to-Print Cross the Chasm?
DocuMentor (Doc) 21st Feb
@acfnqiowuva
Thanks for the comment, Kenneth. Doc tends to agree that ordering printing online is the most logical next step in the printing process and will accelerate at a rapid pace. When you can just hit "print" and get the services of a printing professional in the area (or near where you need the printed material), then why work any other way?
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I just came across this article, but I definitely think the rate of adoption will speed up in this coming year. The technology is really just too got NOT to catch on. It saves so much time.

Kenneth Jones
Paravista Inc.
http://www.paravistainc.com
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@acfnqiowuva
Thanks for the comment, Kenneth. Doc tends to agree that ordering printing online is the most logical next step in the printing process and will accelerate at a rapid pace. When you can just hit "print" and get the services of a printing professional in the area (or near where you need the printed material), then why work any other way?

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