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A quick tour of marketing magic

A client of CNET’s recently asked me to do a presentation on “important events in marketing,” and I got to thinking about it in the pool this morning.  Good marketing sings; it resonates with something that’s already in the recipient’s mind.

September 12, 2006 by Esther Dyson

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Do you see a pattern?

What's beyond current search technology? A lot, and most of it has to do with pattern recognition. Come see some patterns with me...

August 28, 2006 by Esther Dyson

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Zag steers new route to buying a car

Zag plans to make money by lowering costs for both buyers and sellers of cars. That's fine...but dealers will face a shrinking channel - lower costs --> lower revenues --> lower staffing - just as travel agents and music publishers do.

August 21, 2006 by Esther Dyson

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