ZDNet Education

Christopher Dawson

A cloud-based PIM kids will want to use

By | June 16, 2009, 8:39pm PDT

I lose everything. Most people who know me understand that giving me notes, papers, pens, etc., is a surefire way to get them lost. My wife won’t even send me lunches packed in Tupperware anymore. I’ll be lucky to find my lunch, let alone the Tupperware to bring back home.

I don’t lose my BlackBerry, though. I live by my BlackBerry. The built-in calendar syncs to my Google calendar, emails are easily searchable, and, if people send me emails, I tend to actually remember and act upon them. If events make it into my BlackBerry, I remember to go to them. I’m not alone, either. Most adults aren’t as horrifically disorganized as I am, but an awful lot of people rely very heavily on Outlook or some other Personal Information Manager to keep their lives running.

A lot of kids, however, are as disorganized as me and they don’t have BlackBerries as coping mechanisms. Enter School Town. I had the opportunity to speak with the founder of School Town, Michael Kritzman, today and found myself wishing that I’d had access to this cloud-based product when I was a student, struggling to keep track of academics, clubs, sports, and events.

School Town combines a really intuitive, web-based learning management system with student-centered time management tools to provide kids with a macro view of their various commitments (academic, extra-curricular, and, if they choose, social). Parents have easy visibility into their students’ schedules, assignments, and commitments, as well, through a separate login.

Schools purchase access to the service (contact School Town for pricing) and School Town then creates student accounts from a CSV file dumped out of the school’s SIS. Teachers are also granted accounts and can immediately begin creating groups of students. While these groups can be classes, they can also be groups within or across classes. Since teachers give students assignments, readings, or multimedia materials via these groups, this structure allows for easy differentiation (a group, for example, identified as needing additional phonics work could be provided with remedial assignments while more advanced students could be placed in a group and given a comprehension assignment; this differentiation is transparent to the kids since they only see their own assignments).

Students can turn in work digitally, respond to the assignments, start discussions within their groups (coaches can create groups, as can any teacher or adviser, so that kids can be members of many groups), chat within their groups, and even send messages to each other. All of this is done within the confines of the group structure, preventing senior boys from sending messages to freshman girls, for example.

Features such as chat can be easily added or removed by teachers on a group level and group moderation is built in. Students can use digital lockers and teachers can easily push content down to students. For an additional nominal fee, this content can be integrated with NetTrekker, a standards-based search tool.

Where School Town really differentiates itself from competitors (like Moodle or BlackBoard) is in the way the interface is centered around student needs. Students can keep to-do lists which are automatically integrated with classroom assignments, sports games/practices, etc. A calendar view also tracks due dates and appointments. Similarly, students can build their own profiles and be introduced to social media-style communication without the risks inherent in other platforms.

School Town has also included (at an additional cost) a media library function. Purchased on a per-teacher basis, this library allows instructors to build collections of video and other media and then push them out to students via assignments. The video, including YouTube content or content uploaded directly, is devoid of the usual “related video” to which YouTube is subject and integrates with the learning management tools seemlessly. As teachers build assignments and their content libraries, they can also be archived for use in future classes (i.e., instructors teaching the same class in the first and second semesters don’t need to rebuild their course content each term).

Finally, School Town created an Internet Safety Expert (ISE). Again, for an additional cost, the ISE uses the media library and assignment frameworks to lead students through an Internet safety curriculum. Two curricula, one for primary and one for middle school, are included with this service.

As Mr. Kritzman noted, School Town is a place where “kids want to go and then can’t forget what they need to do when they get there.” I’m inclined to agree that the site will be really appealing to kids, easy to use for parents and teachers, and genuinely useful for all involved. Kritzman actually designed it for his son and his son’s friends; he just happened to have quite a few years of enterprise database expertise that he could bring to the project.

While I’m always one to look for free tools, occasionally you get what you pay for. In this case, it’s a tightly-integrated, intuitive system that delivers a lot of value to schools and students.

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Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.

Talkback Most Recent of 1 Talkback(s)

  • hope its a LOT better than blackboard
    just graduated from college...blackboard is a joke...its the only online course content management system they had so students and are forced to use it for certain things but everyone hates it

    Blackboard has messaging boards, calendars, submitting assignments, groups, etc. but they are never used. It sounds like this is just another bulky piece of junk...but who knows, it may be all about the user experience.

    I think it requires a whole paradigm shift...the more people get involved the more useful these tools could actually become, but since we have been let down already by some of these tools it is hard to make that up and get over that mental hurdle with any new piece of software that comes into play.

    Another difficult thing to do is to get the teacher to be fully involved with the tool. Most of my professors have a difficult time with blackboard and so only use it for a few things and therefore we end up only using it for the same few things..we end up using probably 5% of the features available on blackboard
    ZDNet Gravatar
    bpedman@...
    16th Jun 2009

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