ZDNet Education

Christopher Dawson

Dell and your school district: When outsourcing isn't a TV show

By | March 3, 2011, 10:48am PST

Summary: Outsourcing doesn’t have to mean job loss. What it can really mean is specialization, which is rarely a bad thing, especially in education, where resources are all too scarce.

I wrote a piece last night over on Between the Lines asking when we’d start taking India seriously. In particular, I referenced the show Outsourced and its less than savory portrayal of the booming call center industry. Unfortunately, it doesn’t take many jobs lost to inexpensive labor overseas or more than a couple first-tier tech support calls to the wrong support center for outsourcing to get a bad name.

Outsourcing doesn’t have to be a bad thing, though. If another organization can give you better service for less money than you can achieve internally, doesn’t it make sense to let them handle those services for you? We’ve all had one of those tech support calls to Bangalore or Hyderabad (and recently, more often to the Philippines) that are more frustrating than the problem we’re trying to solve.

However, for every one of those calls, we’ve probably had 50 that were so seamless that we didn’t even know the associate on the line wasn’t really named Jessica. She just took care of the problem promptly, politely, and efficiently. And since it’s far cheaper for Visa or Gateway or whomever to send tech support business to Manilla than handle it domestically, those savings get passed on to consumers (at least that’s the idea).

Believe it or not, schools are learning the same thing about so-called outsourced IT services. No, they aren’t getting tech support from rapidly developing Asian nations. Rather, they are looking to service providers with a significant cloud presence and software and hardware expertise that most schools can’t possibly replicate.

On Tuesday, for example, Dell and the Keller Integrated School District (a Texas district of almost 33,000 students) announced the district’s move to Dell’s managed IT support services instead of providing their own services internally. Not only are applications and web-enabled services now hosted on Dell’s cloud, but email and infrastructure services are also handled by Dell. Dell is also now providing desk-side tech support, remote support, engineering services, and technology consultation for the district.

Given that Dell is based in Texas, this first major effort with a public school district made a lot of sense both for Dell and Keller. If you’re a school, after all, and things go wrong, calling someone 500 miles away isn’t much better than calling someone 6000 miles away. Being able to access local resources, however, not only keeps jobs in the US, but ensures prompt, quality service. That being said, if Seattle Public Schools wanted to partner with Dell, then there is no reason that local resources couldn’t be cultivated in metro Seattle, for example.

According to Dell’s press release,

Working side-by-side with teachers and students, Dell took a holistic view of the Keller ISD, then recommended technologies and tools to enhance teaching and learning. Educators and
staff now have access to 24-hours-a-day, seven-days-a-week helpdesk and desk-side support, as well as email support, helping to address reduced budgets and helping prevent learning from being interrupted due to technology challenges. They will also have upgraded storage management and network management capabilities designed to increase an efficient enterprise, enabling Keller ISD to focus more time on the classroom.

And there’s the key. For about the same amount of money that they were spending before, Keller can now provide highly available, anytime, anywhere services to its staff. Where, as Joe Griffin, CTO for the district, said that they were previously working at full capacity to simply “keep things running,” now remaining IT staff can transition to roles that focus on teaching and learning and innovative use of technology in the classroom. Brushfires have been replaced by innovation and improved instructional practices.

Unfortunately, this has also meant some internal job loss. Many simply moved to roles with Dell, while others retooled and took on new roles with Keller. Others moved on. However, if the ultimate result is improved teaching and learning with no increase in costs, then Keller made the right, if difficult choice. This is, after all, about the students, and districts nationwide are being forced to make hard choices across the board right now. If those choices can maintain or improve services to students and staff, then clearly practices like “outsourcing” (I prefer the term partnering, but some would call me out on a euphemism) introduce important efficiencies.

Again, according to Joe Griffin,

“Streamlining our technology infrastructure and improving our support systems with the expertise of our partners at Dell is helping us provide a world-class technology environment that’s bringing improved instructional outcomes while still saving us money. Dell is not only helping us with our short-term needs, but is also helping us look to the future to leverage our technology to meet student and teacher needs for years to come.”

Those are hard words with which to argue when states are facing deficits in the billions and all of us are falling off the ARRA funding cliff.

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Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.

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So we are teaching our kids to be unemployed
Will Farrell Updated - 3rd Mar 2011
Chris, here's the kicker - you're happy (even encourage it) that the school district outscourced to Dell/India, so these people will just have to move on. To were, India?
And when our kids graduate, where will they work, what will they do?

It's not like you're teaching them anything usefull they can do here.
@Will Farrell - did you even read the article? They contracted for IT services which are provided by LOCAL personnel. NONE of these service have gone overseas.
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to reach a point where the unemployed and underemployed can afford these "services"?
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My condolences - Dell = Junk
itguy08 3rd Mar 2011
In everything they do so I'd imagine no less than utter crap for this union.
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Yep, that's going to work out great
crazydanr@... 3rd Mar 2011
What a great lesson for the students - study hard, get an education and become a skilled worker, so you can grow up to no jobs because you'll expect more than a third-world salary.

Good luck with Dell. The caveat is they are only interested in your money. They are not vested in the districts success or the well being of faculty or students. I pity the staff calling around the world to have someone read a binder to them while they are assured their call is important. But hey, you saved a buck, right?
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33,000 school districts
P-Bass 3rd Mar 2011
"On Tuesday, for example, Dell and the Keller Integrated School District (a Texas district of almost 33,000 school districts)"

I guess they really do thing bigger in Texas!
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Joe Dawson should be fired
ShazAmerica 3rd Mar 2011
Anyone who thinks buying Dell junk is going to save them money has a screw loose. In education, it's been proven time and time and time and time again that Apple computers are much much more cost effective.

On top of that, Dell is a POS company as proven by there business practices here:

http://www.zdnet.com/blog/projectfailures/dell-lawsuit-pattern-of-deceit/10165
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Keller ISD has 38 campuses serving 33,000 students. This is not Dell consumer tech support. This organization services state and local governements, hospitals, and universities with local suport in Plano, TX. We have Apple, HP, and Cisco hardware.
At Dell, my colleagues and I are working with schools around the world to help them look at technology as a way to help meet the unique needs of each student and teacher. We believe our partnerships - like with Keller ? being done locally with them to streamline infrastructure & offer increased 24/7 services support ? is just one way we can do that. We?re continuing to listen to and implement feedback from school leaders and staff every day.
Get real and stop being selfish, whiners. If Dell IT is cheaper and effective, 33,000 students and their parents benefit. Your worthless, selfish @ss is not worth more than their savings. Didn't you see that many of the old workers were now TEACHING the kids??? Obviously, some of you would not be among that crew.
@dwilde1 "many of the old workers were now TEACHING the kids" I did see it and but did NOT see any numbers to back it up. One does not need a teaching credential to work for a school district, other than teachers. In the school district here, an entry level "microcomputer" tech starts at a higher pay level than new teacher, but doesn't need a college degree or a teaching credential. So HOW did these "many" old workers morph into teachers?
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Simple,
gavin142 Updated - 16th Mar 2011
@Lazarus439 - In Texas, if you already have a degree, all you have to do to qualify for a teaching position is to pass a background check, and sit for a teaching certificate within the first 12 months of your employment as a teacher.
Its all a matter of how the contract is written and expectations. A few years ago, a new superintendant here got into onto the outsourcing bandwagon until it was realized that K12 IT often is asked to do alot more and for very little compared to what corporations do. The quotes he got back were far higher than districts total IT budget (and probably still are).

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