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Christopher Dawson

EDUCAUSE takeaway #1 - Google/Pearson LMS partnership? Not so much

By | October 21, 2011, 12:57pm PDT

Summary: Aside from “Don’t fly in or out of Philadelphia International, ever” there was a lot to be learned about the state of the art in ed tech at EDUCAUSE. Some perspective on the new Pearson LMS was definitely in order.

This hasn’t been a particularly prolific week for me on this blog…things are looking up a bit next week now that EDUCAUSE is behind me. For now, though, I wanted to share a bit from the biggest US ed tech conference for higher education. The biggest overall takeaway for me was the growing importance and maturity of web platforms for education. Learning management systems, content management systems (and hybrids of the two), databases, and the like have come a very long way from the default choice of Blackboard. Even Blackboard is rapidly building out mobile platforms and introducing new features rapid fire to keep up a growing cache of competitors.

Related to this is the apparent Google/Pearson partnership announced in the leadup to EDUCAUSE. As written in the Chronicle of Higher Education (and echoed across the educational blogosphere),

One of the world’s biggest education publishers has joined with one of the most dominant and iconic software companies on the planet to bring colleges a new—and free—learning-management system with the hopes of upending services that affect just about every instructor, student, and college in the country.

I didn’t write about this when it was first announced since Google has long maintained that it didn’t want to get into the LMS business, sticking instead with Google Apps for Education and integrated search capabilities for schools. I figured this deserved a bit of actual journalism, so I held my pen until I could speak with some people at EDUCAUSE.

As it turns out, sources close to Google made it very clear that there was no “partnership” between the two companies. As one source noted, that would be like saying the my company had partnered with Apple just because we announced an iPad App. Nobody particularly wanted to be quoted, hoping to put something a media relations debacle behind them and focus instead on what Pearson’s new LMS really represented: a powerful entry into the Google Apps Marketplace.

There’s no doubt that Pearson’s LMS provides a great free alternative in the LMS space for schools already using Google Apps. Along with 5 other learning management system listed in the Marketplace, OpenClass offers users easy single sign-on from Google Apps and a fully hosted environment so that schools don’t need to make further data center investments to use a quality LMS. According to the Marketplace writeup,

OpenClass integrates seamlessly with Google Apps for Education, enabling easy setup and single sign-on and includes tools that support the automatic import of content from external sources. Users can launch OpenClass directly from within their Google Apps experience and access their Google applications through OpenClass.

Currently optimized for US Higher Ed institutions.

Features
• Collaborative spaces for students to interact with coursework
• Ability to create and edit course content directly from within the platform
• Deep integration to Gmail, Google Docs and Calendar

It is not, however, the result of a partnership between Pearson and Google. I applaud Pearson for building an open platform that can be so easily accessed via Google Apps, used in thousands of schools, but it’s important to keep it in perspective as many in the educational press were talking about the doom of other LMS vendors and the disruptive potential of OpenClass.

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Topics

Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.

Talkback Most Recent of 4 Talkback(s)

  • RE: EDUCAUSE takeaway #1 - Google/Pearson LMS partnership? Not so much
    Haha it sounds like Pearson did what I tried to do with my higher ed startup. When I got a couple of professors using the StringHub platform from some major universities I tried to get the universities to allow me to write a press release with their university name. No such luck.

    When you put the two names Pearson and Google together it sounds really interesting, but Pearson alone sounds... less interesting. Thanks for the report.
    ZDNet Gravatar
    StringHub
    22nd Oct
  • RE: EDUCAUSE takeaway #1 - Google/Pearson LMS partnership? Not so much
    Thanks for the article. What are your views on OpenClass vs the Fronter platform? (Fronter.com is the Norwegian company Pearson acquired a couple of years ago).
    ZDNet Gravatar
    fdsilva@...
    22nd Oct
  • RE: EDUCAUSE takeaway #1 - Google/Pearson LMS partnership? Not so much
    Google + Pearson tight partnership -- which OpenClass is NOT -- probably sounds more compelling to investors than to educators.

    What educators can be excited about is that the availability of a high-quality, social, friendly, open, easy-to-use LMS is no longer a speed bump on the road to eLearning.

    This is not just about Pearson or Google. It is about educators and students. That's what I like about it.
    ZDNet Gravatar
    bill.hughes@...
    25th Oct
  • RE: EDUCAUSE takeaway #1 - Google/Pearson LMS partnership? Not so much
    Good to know this! I thought a new competition for our soon to be launched platform;) Well, though a comprehensive and social learning platform is still awaited, efforts seem to be on and companies like Pearson and BB are much pursuing the same. And unarguably it's one of most lucrative market segments, having still a great space o be filled up. Hope to try our bit on teaching learning successfully soon!
    Thanks.
    -Shravan
    shravan75 at yahoo.com
    ZDNet Gravatar
    shravan75@...
    2nd Nov

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