How about textbooks by Google?

Summary: If you read my post on the new Kindle DX yesterday, you know that I'm generally irritated with the entire idea of the Kindle at this point. I'd take fellow ZDNet blogger, Jason Perlow's, request for Amazon to "bring down its wall" a step further and suggest that the Kindle, with its proprietary format and general approach to DRM is not actually in the best interest of education, educators, or students.

If you read my post on the new Kindle DX yesterday, you know that I'm generally irritated with the entire idea of the Kindle at this point. I'd take fellow ZDNet blogger, Jason Perlow's, request for Amazon to "bring down its wall" a step further and suggest that the Kindle, with its proprietary format and general approach to DRM is not actually in the best interest of education, educators, or students.

While I suggested yesterday that we simply need an open standard for textbooks and a solid app to access them, I think it's time for Google to release a Kindle-killer in the educational space. The best application with which to access textbooks is a web browser (assuming you're not a dead-tree, flip the pages, sell your used books purist), and while there are plenty of companies who could deliver this, I can't see any better qualified than Google.

Google has massive book projects, extensive experience with delivering applications in the cloud, and a great platform that lots of K-12 schools and universities have adopted for sharing, collaborating, documenting, and publishing on the web (Google Edu Apps). Why not add "Google Textbook" to it?

Obviously, publishers need to get on the bandwagon, too, but the same is true if Amazon really wants to break into this space with the Kindle. Google Textbook, as a framework for accessing textbooks in the cloud would be a free part of Google Apps, but I have no doubt that the publishers and Google could find plenty of ways to monetize the content.

Look at what the Nature Publishing Group has done with social learning and bringing extensive educational resources to the web. Look just at how far Google Docs has come in terms of a CSS-driven platform for documentation. The tools are already in place and a fundamental shift has already happened in terms of the way we access and interact with information.

It doesn't have to be Google Textbook. It could be Zoho Textbook, or IBM BlueText (I just made that up, but it's catchy, isn't it? IBM certainly has the hardware and the wherewithal to take this on). It really doesn't matter, although I see Google easily being able to integrate this into their existing Edu Apps platform pretty easily. The point is that it's time for a change. The Kindle isn't the answer. The cloud definitely is.

Topics: Software Development, Google

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18 comments
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  • More nonsense from our friend "The Educator"

    Look, if what you say is so obvious and easy
    to do, why were companies like Google or ZoHo
    waiting to do that until the Kindle arrives?
    Your attitude is something like: "Hey Mom
    (Google), I hate the Kindle, please release
    some Kindle-killer and I'd be happy".

    Welcome to reality: Amazon had a good idea and
    it's putting it to work. Up to now it seems
    it's going fine. Even the "visionary" Jobs
    didn't think of that because, according to
    him, "people doesn't read anymore".

    Just accept the fact that your netbook and
    your iPhone suck as ebook readers. It's
    difficult to read for long periods of time
    with those devices (yeah, yeah, I know, Apple
    zealots, their granny and neighbor have 'no
    problem' with that, sure, stop drinking the
    Koolaid), and the battery life is inadequate.
    Isn't a notebook perhaps the best video and
    music player out there? And do you see
    carrying the damn thing on their ears when,
    e.g., jogging? Don't you see many people on
    the bus using DVD players instead of netbooks?
    Perhaps there is something more convenient in
    using an iPod to listen music, and other
    devices to watch videos. If you want' to use a
    mainframe to listen to music or read ebooks,
    fine go for it, but it's silly you think
    that's the best way of doing it.

    If Amazon does it right and delivers an
    outstanding ebook platform with the large
    Kindle, it'll be awesome. For instance, I want
    the ability to easily create annotations,
    highlight text with different colors, create
    my own cross references to other parts of a
    book or other books, and of course a great
    screen I can look on hours (or days) without
    draining my battery constantly. Oh, and let's
    not forget that Amazon is providing a big
    selection of titles, not just out of
    circulation books few people read.

    It's a shame you are the guy of ZDNet
    education. You are still living in the world
    of the command line text, and the one-size
    fits all device that can do everything and
    please everybody and things like that.
    markbn
    • Any discussion of the kindle without mentioning DRM...

      Is incomplete. Your argument is incomplete, wordy though it may be.
      kozmcrae
    • response

      Right on!!!
      carlainlucas@...
  • RE: How about textbooks by Google?

    Monetizing the "cloud feed" is easy enough. Sell subscriptions to schools; all schools with Internet access have static IP blocks, so it's easy to see if they've accessed the data (read the logs). And make the subscription a simple one-size-fits-all, with different dollar values on a per-student basis, broken down by perhaps 1-100, 101-1000, 1001-10000 students and so on. Special pricing for homeschools, even, since those parents are paying the taxes for school support without getting the (sometimes dubious) benefits.
    Morely
  • Dead Wrong

    While I find DRM systems as despicable as the next guy, I DON'T share your distain for a book appliance. PC's CHANGE, they get reloaded, replaced, upgraded, handed down. If you are going to successfully replace my dead-tree appliance, you are CERTAINLY going to have to do it with something MUCH better than a PDF or web page. Scrolling through text SUCKS. I am forced to deal with 100+ page PDF documents on a regular basis. PDF sucks.

    I want an appliance that is the same form factor as a paperback novel, for novels, the same size as a textbook for textbooks, and as a tabloid newpaper for newspapers.

    Scrolling sucks. There is a reason the DVD replaced VHS and HDD backups are replacing tape drives. Sequential access sucks.

    The browser, or browser-like apps are not well suited to long documents. Period.
    nmeyer67@...
    • Maybe, maybe not

      I agree entirely with your argument: scrolling through pages of a PDF sucks. I have a bunch of PDF physics textbooks and I never use them for exactly that reason. But that doesn't mean digital textbooks are a bad idea.

      I've got copies of the core D+D rulebooks on my computer, and if you've ever played, you'd know how unwieldy and textbook-like those books are. You'd THINK they'd fall prey to the same problem as your textbook problem. The only thing is, whoever uploaded them covered them with bookmarks of all kinds, organizing these bookmarks very well, and now they are a million times easier to navigate and much better to use than a paper textbook and I find myself wishing that textbooks were like that.

      All it would take to make the digital textbook worthwhile is for the publisher to send an editor through the final copy of the PDF, marking bookmarks for each chapter and section.
      Caggles
      • mmm... pdf's would still suck

        Gimme text so I can search the text, not someones preordianed bookmarks. The ability to search text is one of what makes digital a better reference than paper.
        bernalillo
        • ummm

          PDF's are text. I just called up a wide variety of documents and was able to search all but one of them for text. The one exception was produced by our drafting system and is probably identified as an image a failure in the drafting software since it does recognize text as such.
          All of the others allowed random text searches. They included manufacturers data sheets, military specifications, and a PDF version of a powerpoint presentation.
          don3605
  • RE: How about textbooks by Google?

    If you want to see a Google Textbook you can look
    here:
    http://www.DIDASknol.it

    Yes, it's time for change.
    The Cloud is the answer. Definitely !

    Silverio Carugo
    Rector
    DIDASCA -The First Italian Cyber Schools for Lifelong
    Learning
    silveriocarugo
  • Why is the cloud...?

    Chris you must have more bandwidth than you know what to do with. I'm ok with http to browse textbooks, just keep it local. To many schools bandwidth is toast due to budgetary contraints, more cloud apps, mail, valid and invalid browsing and more.

    Ya buy the "book" stick it on a iis server and let the students have at it. You could even let the students access the "book" after hours from home (via the web) if you want. Thats when the bandwith is freed up. Go a step farther and show the students how to copy the book to their thumb drive (if your licensing allows)

    This just aint rocket science folks...
    bernalillo
    • Well, Christopher's blogs anymore would indicate

      that us mere mortals are incapable of accomplishing something best left to the Gods atop Mount Google.

      Let Google place textbooks online, and for the right fee, schools can access them via the Internet.

      But in that chance that the Internet is down, be sure to have purchased the Google equipped local server to offline the text books onto.

      Or just go with your idea, something we have been doing (quite easilly) for the past six years.
      GuidingLight
      • That's how Microsoft would do it.

        You've just given us the Microsoft method of monetizing books online. The only other thing you could add would be to accuse your competitor of practicing your own felonious actions. Oh right, you just did.
        kozmcrae
  • To Late

    I think the ZDnet sysem lost my first comment, but this idea was submitted months ago to google's Google Project 10 to the 100th competition to get funding. Still, if you like the idea, and if it is one that is available for voting - vote for it when voting opens.
    roger1594
  • brilliant

    i think that's a perfect idea. books and knowledge should be accessed by all...just try to be a phd student with limited resources in my school library...i spend hundreds of euro every few months on books for my education, after paying 10K in tuition each year. it's time for accessible books! come on the cloud!
    jgal713
  • Home brewed

    My netbook (Ubuntu 8.10) has a "reader" user account
    with display flipped 90 degrees and using Opera with
    "fit to width" activated. Presto, reading html text
    with portrait orientation. Page Up/Page Down or
    scroll to move through the text. Notes function is
    built into the browser. You can fully access the
    internet, which the Kindle doesn't, and it costs less.

    Of course, it would be nice to have the touchpad
    change orientation to match the screen, if anyone
    wants to write a utility to do that. A quick way to
    switch screen orientation for typing in some notes
    would be ideal. If you can't get used to the touchpad
    disorientation, use an external mouse to control
    browser functions.

    It is also a bit heavy to prop in a convenient
    position, but still lighter than most textbooks.

    Some of the Project Gutenberg html texts have a book-
    like appearance, so you can tinker with the html to
    improve readability. Wikitexts show what can be done
    with academic content.

    Amazon and the textbook publishers have a vested
    interest in bleeding as much money as possible from
    students and the public, so you can expect opposition.
    Web advertising can't match the profits of having a
    captive audience of students.

    Be interesting to see how it plays out.
    viztor
  • RE: How about textbooks by Google?

    Here are the details on the new Amazon Kindle DX: http://www.amazon.com/exec/obidos/ASIN/B0015TCML0/itquotes101-20
    gnuwar
  • This would make me so happy!

    No books to carry around? That would be the best thing
    ever! I was actually thinking about this just the other
    day:
    http://googlepublicpolicy.blogspot.com/2009/04/google-
    book-search-settlement-will.html
    The long comment.
    Californian
  • RE: How about textbooks by Google?

    Maybe in 50 yrs or so everyone will have
    evolved to
    reading large amounts of text on a tiny backlit
    screen, but not now. Especially if the text is
    describing a complex algorithm or philosophical
    argument.
    Kindles are too expensive - I think of them as
    Amazon's payback for all the years of providing
    me
    with esoteric discounted books, shipped free of
    charge
    to a rural area in a rural state. They are
    light,
    easy to operate, and easy on the eyes.
    If only some company would "harden" an ereader
    so that
    kids could drop it without damage schools would
    snap
    them up - even at $500+. Have you ever been in
    a K-12
    school and noticed the man-hours that go into
    distributing and accounting for gov't purchased
    texts?
    Amazing, plus they're mostly all out of date!
    Forget
    saving trees.


    larason