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Christopher Dawson

If Chris Dawson founded a startup

By | February 21, 2012, 2:27pm PST

Summary: Anyone have a cool million or two to invest? No? Oh well…then someone should steal my ideas.

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During last week’s taping of review:ed, Kirsten Winkler and I focused on startups, particularly those in the ed tech space. It’s a good time to be a startup with educational technology chops; investors seem to be right on the edge of fueling a bubble where all it takes is a reasonably good idea, some social hooks, and some technical savvy in educational needs.

Well gee, I have some good ideas. I can think “social” (can’t we all?). I’m technically savvy. I’m even an educator! I should found a startup!

Removing my tongue from my cheek briefly, I’d actually like to start a conversation around this. I’m not the only educator out there with an idea or three. I’ll outline one of my favorites here, but talk back, discuss via Twitter, or chat on Google Plus and tell me what you think or where you’d put your efforts if you were founding your own startup.

CADET (Christopher A Dawson Ed Tech)
CADET (Christopher A Dawson Educational Technologies) wouldn’t bring a radical, disruptive new technology to the table, even though that would be incredibly sexy and cool. I have some ideas in that would probably fill the bill (a fully mobile LMS, assistive robots for kids with autism that used biofeedback to detect and respond to stress levels, AI-driven integrated tutoring/assessment/RTI software delivered to thin clients, and student-optimized tablets all come to mind), but my expertise is in the development and deployment of educational systems. Given that, I would take systems integration models to the next level by providing a small selection of turnkey learning solutions for charter schools, private schools, and the public schools willing to buy in to a rigorously tech-driven learning model.

CADET would only work with those schools and educational service providers looking to start with a clean slate implement an across-the-board integrated solution of 1:1 devices, administrative tools, data mining capabilities, and, most importantly, a set of curricula and pedagogical approaches designed to best exploit the technologies. Think of it as tech meets Montessori at scale. For Montessori schools, there isn’t much deviation from the approach and curriculum. It’s the Montessori way or the highway, which works very well for some people and school communities, but isn’t for everyone.

Where many end-to-end solutions fall apart is in their attempt to shoehorn any number of technologies into an existing hodgepodge of computers, information systems, data stores, and wishy washy levels of adoption. This approach is unavoidable in many school settings, where budgets, unions, state and federal regulations, and many other factors prevent the sort of “pure” technology implementation that CADET would be selling. However, charter schools, for example, are cropping up nationwide and are looking for ways to differentiate themselves and prove that their charters lead to improved student achievement.

Similarly, educational institutions outside traditional school settings, whether private schools with unique missions, online schools, or even learning centers like those run by Kaplan for tutoring and test preparation or the Think Tank in Worcester, Massachusetts, have an opportunity to impose a level of technological integration and new approaches to learning that simply can’t be achieved in many public schools. Our ideas about where students should learn and what schools should look like are changing quickly, both here in the States and abroad, creating a real opportunity for a company that can drop in technology and curricula that support these new approaches and do so in a proven, cost-effective, and replicable way.

CADET would focus on complete, turnkey solutions in settings where they can be adopted fully, avoiding extensive costs around customization and compromises around the tech, the curriculum, or both. Organizations either buy into CADET or they don’t. There is no half way here. It’s a more manageable business model and, I believe, a more educationally sound way of providing services to students. While CADET is not designed for flexibility, it is designed for scalability and could be used by small homeschool cooperatives, mid-sized private schools, large charter schools, and everything in between.

Next: Details - the tech, the curriculum, and the model »

Topics

Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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Their are many others out their just like him in the same shoes....
wesley.olis@... 8th Mar
Their are many others out their just like him in the same shoes....
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RE: If Chris Dawson founded a startup
tonymcs@... Updated - 21st Feb
Chris, I've already implemented a number of Moodle LMSs for clients that are both accessible from a smartphone/tablet and/or uses the smartphone for messaging and decision making via emails from the LMS. Of course, Apple's iOS restricts HTML 5 multimedia (no autoplay), but the rest of the devices have no trouble if you want to get beyond static graphics and text and want to introduce voice-over, animations and embedded video.

But the very first thing you could do (besides dropping your fetish for marginal OSs like Linux and OS/X wink ) is consider changing the astrological system that places children in school and determines what they are exposed to based on their birth date. The second is to introduce eLearning and individualised instruction. I was a teacher in Humanities, IT and Media for 15 years and the worst part of education is the existing system and propping it up with IT is a mistake.
your personal use of Apple products and software? I, like many ZDNet readers, have read about your past blog posts where you have invested huge sums for personal computing gear and software from Apple.

Surely, you have read the NYT's article "Mooresville's Shining Example (It's Not Just About Laptops) where that school district has implemented many of your CADET core beliefs - except Mooresville used Apple products to achieve a demonstrative improvement in test scores for their students. (.. looking to start with a clean slate implement an across-the-board integrated solution of 1:1 devices, administrative tools, data mining capabilities, and, most importantly, a set of curricula and pedagogical approaches designed to best exploit the technologies.)

All I'm saying, Chris, is good luck to you and your CADET vision for an all open sourced teaching environment but to exclude closed systems (Apple) on philosophical grounds does a disservice to future students, especially when all reports that I have read indicate that school systems that support the latest Apple iOS and OS X computers as a teaching aid show student achievement levels above the norm.
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Contributr
@kenosha77a I thought about this a lot. I am a big Apple fan (although I'm one of the few people on the planet who finds Android easier to use and more intuitive than iOS), but when it came down to it for CADET, I decided to go with the platforms where I could not only get the most bang for my buck (Windows workstations, Chrome OS, and open source back end software), but also develop custom ROMs for tablet use (Android). Similarly, the integration between Google Apps and Android is quite good, allowing a lot of device administration to happen right from Google Apps instead of introducing new software.

This whole thing could be reworked pretty easily with the right iOS app development and the backend software (except Untangle) could run quite happily on Lion Server. The lack of dedicated server architecture on Apple is, I think, a problem in this setting and I'm not confident that OS X Server will be around in the same way that Linux and OpenLDAP will be. I also want to deliver as much from the cloud as possible. That said, everywhere I mentioned "mobile workstation", one could easily substitute MacBook Pro. Again, though, as Apple turns more towards consumer products and Mountain Lion becomes more "iOS-ified", the future of their pro-level hardware isn't certain. So I went down the Windows road with a plenty of FOSS thrown in for good measure.

This wasn't a matter of avoiding Apple at all costs - it was a conscious decision and one that took some thought, given my love for my own Macs.

Chris
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Their are many others out their just like him in the same shoes....

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