ZDNet Education

Christopher Dawson

Netbooks dead? Say it ain't so, Larry!

By | March 8, 2010, 9:21pm PST

Netbooks have become a bastion of K-12 tech, enabling a whole lot of kids to cheaply get their hands on a computer that, not surprisingly, also happens to fit those little hands quite nicely. However, ZDNet’s Editor-in-Chief, Larry Dignan, reported on Gartner’s and IDC’s recent predictions that the netbook market would “grow…this year and then fade.” The question is, do we care?

The answer is “sort of.” Netbooks (or mini-notebooks, as the studies from the analyst groups call them) have always been about compromise. How do we fit tolerable computing power into a package that is incredibly light, ridiculously cheap, and relatively durable? We make the keyboard tiny, specs anemic, and sell them cheap enough that we don’t really care about the durability. These sorts of compromises don’t tend to matter much to little kids who just need to use basic software, navigate the web, or learn to type. They also don’t matter much to a college kid who just needs to take notes in class or work out on the Quad and leave his $3500 Alienware beast back in his dorm room.

Intel is in a relatively good position to understand the netbook market and continues to develop their Classmate PC (essentially a netbook), so the netbook can’t be dead, right? Well, yes and no. The so-called Clamshell Classmate (a ruggedized netbook with specialized software) is largely being targeted to developing countries where cost and durability trump virtually all other considerations. Their Convertible Classmate (which, for many kids, stays in tablet form much more than it stays in traditional netbook form) is the model of choice in developed countries. Intel representatives now often call this a “netvertible”, further distancing it from the netbook brand and nomenclature.

This isn’t something I find myself getting too fussed about, though. The durability of most netbooks is a real issue, as is their performance for students who are becoming increasingly adept at multitasking. If netbooks die, then tablets and smarter smartphones will be there to take their place.

I don’t need netbooks to make 1:1 work or provide students with easier access to the Internet. I need to revisit my policies on cell phones in schools, look at solutions that maximize their exposure and smart utilization of the web, and look at classroom technologies (whether Classmate netvertible or SMART board) that make instruction more effective.

Netbooks aren’t going away anytime soon. The netbook boom is just over. There are still lots of places where they are useful and I’m glad to see Classmate development continues, especially as the program moves beyond the ruggedized netbook approach. I still use my Lenovo S10 all the time and one S10 that apparently was sat on is acting as a very nice print server in a remote office (who needs a screen, right?). However, as netbooks lose their luster a bit, ask yourself this: What do you use more? Your netbook or your phone? I’ll bet you a frisbee-shaped netbook with a crushed LCD that you use your phone much more. Imagine what you’ll be able to do in a year with your phone, MID, or tablet and it gets pretty easy to not worry much about netbooks.

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Topics

Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.

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Back in the real world...
naibeeru 29th Mar 2010
Use my phone? What, with the exorbitant rip-off rates and crap speeds we have foisted upon us in New Zealand? Not a chance! You Yanks have it far too good where you are: come slum it with us for a week and see what much of the rest of the planet has to deal with. happy Until a time comes when I can get all my comms thru a single point of connection, for $40 a month or less, with broadband speed (not rip-off ADSL we have to suffer with) on both up and down speeds, my phone will be used for nothing but texts and - shock, horror - phone calls... Convergence might be a nice buzz word, but it's years away from affordable / real-world usability for us in the Antipodes.
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... or Gartner have to say. They are OFTEN wrong!

That said, if the netbook market does "fade away" it will be due to pricing pressure from full-sized notebooks.

When the $299-$349 netbook was introduced, the typical single-core notebook was over $600. Well, no more!

Today you can easily find full-sized dual-core notebooks with 2GB-3GB of RAM and 160GB HDD running Windows 7 and selling for $449-$499 and the prices keep dropping. As the incremental price drops the decision to buy a netbook instead of a notebook will increasingly have to be based on factors other than price.

For the road warrior, the notebook will likely win out but K-12 needs are different. If K-12 can generate the volumes necessary to justify continued production of small-screens and keyboards, then we should expect the netbook to survive.

However, in this economy, the possibility that K-12 demand will never materialize is very real.

If K-12 cannot generate the demand for compact screens and keyboards - well-suited for small hands - the availability of larger screens and dual-core power for a small up-tick in price, will allow the notebook to displace the netbook in short order.
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Well said (NT)
Darth Malus 9th Mar 2010
NT
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is an indication of the over all quality of netbooks, then I can see sales dropping.

My Acer Aspire One has corrupted the bios twice in a year, still not sure how it happens.
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I used an Aspire One for several months
use_what_works_4_U 9th Mar 2010
The best thing that could be said for it was
that it showed me what a netbook *could* be.
But it showed me that by being *almost* that
useful.

In the end I got a Dell Mini10v and I could not
be happier. It is lightly built and feels a
bit "flimsy" but it fulfills all of my needs
for that form factor which is basically
Internet, light office document work, and
simple distraction-level games. It runs XP
well, OS X very well, and Ubuntu Netbook Remix
astoundingly well.

The quality of the hardware obviously varies a
lot in my experience but the netbook form
factor is great for a limited duty, ultra-
portable machine.
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I Love MY Aspire One 1410-2801
tbones.2 9th Mar 2010
I have the Acer Aspire 1410-2801, it's the 11.6 inch screen with an Intel dual core, not the Atom so it's more powerful. I use it for travel and I like the size and weight. It does everything larger laptops do and is very portable. The price was around $430 US and that's fair for what it does for me. A travel PC must be small but not crippled and this one is a good fit for that purpose.
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That an 8.9?
bendib 10th Mar 2010
I hear it affects 8.9s the most, but my Aspire One has been fine the
whole year. Let's hope I don't get a nasty surprise.
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Not in my house
JJ Brannon 9th Mar 2010
I refuse to carry a cell-phone and since my Clie is no longer supported [see aforementioned cell-phones], my netbook is a credible substitute when I travel.

My Dell Vostro desktop replacement stays in my hotel room when I travel and I carry the netbook with me.

JJB
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I could not finish reading this article. I think I better start working on my reading skills and vocab. Unless... I am not the only reader who couldn't finish this piece.
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Sales figures say otherwise.
T1Oracle Updated - 9th Mar 2010
You tech bloggers need another tech to hate, netbooks aren't going any where no matter how much you want them to fail.
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Names!
mr1972 9th Mar 2010
Even when the market was said to be hot, nobody agreed on what a "netbook" was or was not. For the most part it was all about the price and cheap builds.

Adamo, Mac Airs, Envy were all pretty thin and light compared to other notebooks and their specs were better than a "netbook" but they came with high price tags.

So if a budget conscious road warrior or student only had a choice between buying a 4-6 pound notebook, a high priced slim notebook, or a cheap light "netbook", the "netbooks" had a real chance.

Price and weigh has been coming down in traditional notebook product offerings so the "netbook" will either need to improve in quality for close to the same price or disappear.

The difference between 6 pound 15 inch bricks with full feature hardware and a 2 pound barely usable netbook is a different market place than a 3 pound 11 inch full featured hardware notebook and a 2 pound barely usable netbook marketplace.
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Trade-offs! Trade-offs! Trade-offs!
mwagner@... 9th Mar 2010
Multiple things are driving the market.

A) For the road warrior, it's portability and battery life without loss of functionality. For these folks, price is the least of their concerns. These folks won't settle for trade-offs and they will pay for that. (Often because their employer is footing the bill.)

B) For the price-conscious consumer, the netbook has several advantages:

1) costs less than an entry-level desktop

2) ideal for kids

3) highly portable

4) long battery life

5) fully functional

These devices are inexpensive enough that if they break after a couple of years, it really doesn't matter. But there are disadvantages too:

1) small screen/keyboard

2) minimal RAM

3) slow processors

For the most price-conscious, these things may not matter but as the price of laptops comes down, the consumer has to ask themselves if they are willing to pay as little as $100 more to get a larger screen/keyboard, more RAM, and a dual-core processor.

C) In K-12, there are distinct advantages to the small screen/keyboard and limited functionality. The "disposable" nature of these devices means that they need not follow traditional ROI metrics since their TOC is essentially the original purchase price, which, in large quantities, can be even lower than street prices.

The key to the success of netbooks in K-12 though is going to be based upon how many are sold. Like any other commodity, they will succeed only if schools commit to buying large numbers of them. Otherwise, they will be displaced by slightly more expensive (and more profitable) entry-level notebooks.
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Netbooks are not dead
frgough 9th Mar 2010
there will always be a market for cheap.
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Larry's topic title and diatribe was designed to garner
attention and readership - which it apparently did.
Fortunately, for those that read the whole article, his point is
that netbook sales are reaching a plateau. Does that mean
problems for the platform? No way. If I had a product that
sold like netbooks sell and plateaued, I'd still be celebrating
and updating my retirement accounts.
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Nothing cheap about OLPC XO
General Ludd Updated - 9th Mar 2010
As far as it goes (or perhaps went) the One Laptop Per Child XO computer is a rugged, well built little machine. It does suffer from tiny keyboard and twitchy track pad. These are easily ovecome for fat fingered adults with a full size USB keyboard and mouse.

I bought four (before the crash) for $800.00. That was the Give one get one program. I received two which made them come out to $200.00 each. Of course i had a $400.00 tax credit. Thousands of these are in use in developing countries. See www.laptop.org

It will get on the internet via wi fi and has a built in browser. Browsing can be improved with the installation of Opera or Firefox. That was in January 2008. They do have drawbacks

1. The "Sugar" desktop OS is decidedly non-standard.
2. You have to be Linux knowledgeable to install some applications (Flash media is the biggest headache).
3. Connecting a printer to them requires tweaking beyond my intelligence.
4. Kids probably will not understand some of the "Activities" (their word for Applications).
5. It does not have an external monitor connector; not good for the presbyopic.
6. You can only get them now used (like on E-bay, etc.)


Now I saw in WalMart a couple of notebook-style computers for around $300.00. Big keyboards, one had a Optical Drive, etc.Windows 7; knowledgeable geeks install some version of Linux. Whether they hold up or not is another question.

Regards
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RE: Netbooks dead? Say it ain't so, Larry!
danbresnahan@... 9th Mar 2010
With 2 17" laptops (1 Toshiba and 1 HP - both running
Windows 7 as well as Ubuntu 9.10) and 1 15.6" laptop (a
Dell running Windows XP) I choose to now use my Toshiba
NB305 netbook when travelling. Its great not to have to
lug 8 to 10 lbs. around when 3 to 4 lbs will provide a
fully functioning version of Windows Office or Open
Office.org and works just fine for email, internet, etc.

Dan
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there are multiple k-12 "markets", of course.
Rick S._z Updated - 9th Mar 2010
And the ones in which netbooks make a good fit are: (a) 3rd world, without wired electrical grid at all; and (b) 1st world/2nd world, but the kids are expected to take the devices home.

In modern USA schools, netbooks are usually a really bad choice, and not just because of the nasty small screens and nasty small keyboards. It's the software. Each is a stand-alone device, with a full stack of software, and they all need to be "collected" in order to do a software upgrade.

dumb or thin terminal clients with smarter servers (e.g., LTSP Server/thin client configurations) cost less, avoid software management at every child's desk, and provide much nicer keyboard/mouse/display hardware. Older, donated PC's do a great job as the client machines.

If you've got grid-based power and need high-quality classroom terminals, why settle for a netbook? Or pay $$$$ for a full-featured notebook, or an OLPC XO, and then suffer with doing 30 software upgrades at-a-time instead of just one?
"
Netbooks have become a bastion of K-12 tech, enabling a whole lot of kids to cheaply get their hands on a computer that
"

While k-9 may have small hands, 10 - 11 are a bit larger nearing size nearing adult size.
Then there are the 12th graders who are typically 17 and 18 year olds. There's not a whole lot of growth left in those hands.

So while k-12 are typically consider kids, it is quite inappropriate as well as improper to make such inaccurate statements.

18 year olds can be drafted. They go off to war fight and die for our country. Regardless the physical size, those are some mighty big hands in that 12 group.
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Yes, I agree
Mahegan 9th Mar 2010
even 16 year olds went to war in grandfather's day, but they were smaller than a lot of the giants seen on the basketball courts of today.

Even 4 years ago, my Toshiba A105, 15.6" screen, etc, was CAD$449. Speed is limited by Vista-less, I think, and the dodgy Internet connections.

Most importantly, at the school where I did work until recently, there was a 1:1 environment. Some of the kids use their netbooks as weapons, some carry them around by the lids, many are dropped, the girls decorate them. These are the critical issues to be faced in the 'throw-away' society. Perhaps in the developing world (where I am currently teaching), more respect is shown to property, but then there is heat, 90% humidity, a salt-laden sea-breeze, and at other times, dust, of the silica kind, that grinds all mechanical parts...
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Netbooks dead?
Feldwebel Wolfenstool 9th Mar 2010
Only the folks that don't make them say that.
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There will a continuum of sizes
ArtInvent 9th Mar 2010
There will tablets and laptops of all sizes and price
ranges. I don't see netbooks dying, just diverging so
the lines blur. Some will be more powerful with higher
res screens so that they pretty much do everything a
larger full laptop does, just smaller. Others will
have lesser memory and processors but get cheaper
until you can get one for $100 or less. Same for the
tablet computers. There will be a whole continuum of
sizes and screen res's and power and cost. I see every
size from 3 inch smartphones up through nearly every
inch increment - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12
- 13 . . . You can get almost every size in one
device or another today. (Though for some reason I've
never seen a 6" anything--yet.) There will probably be
more popular categories like the 10" netbook and the
7" pad or something, but every size imaginable will
find it's niche.
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Tried looking down?
Mahegan 9th Mar 2010
happy
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$250 isn't cheap
Mahegan 9th Mar 2010
It is a month's income for a college professor in this particular country. Relatively, that would be $USD8,000 for what?

$12 would be cheap!
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RE: Netbooks dead? Say it ain't so, Larry!
jfreedle2@... 9th Mar 2010
It the only choice is just between a netbook and my phone then I would agree that the phone would be used more as I do not have a netbook and that will continue to be the case for the foreseeable future. I have a Tablet PC and I can say after many years of using the Tablet PC that is my minimum level of portable computing that I will use! The phone is useful as an electronic notepad replacement, but not much else.
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A little more ruggedness
ramjetwiebe Updated - 9th Mar 2010
Our teachers/instructors like the netbooks. Consequently WE like the netbooks. Our classrooms were equipped with (pre-netbook underutilized) projectors. It seems that it was just too much work to xfer presos onto the local boxes. Instructor collaboration is also WAY UP with adoption at nearly 100%. (We mandated electronic reporting & recording.)

Additionally, our students use them almost exclusively as we pre-configure and also re(ghost) on demand. We do not provide similar tech support for student owned notebooks but each student is given an online account and instructed in and encouraged to use other cloud services.

The clamshell design provides a higher degree of protection (IMO) over tablets, etc. but it would be nice if we could get a Tonka Toy version. I am not saying it has to be ToughBook (Panasonic) rugged (AND priced) but at the throwaway price we see now, just changing case plastic (??) would probably be a nice touch.

eTexts, etc. are provided on locked USB keys. Almost all work is submitted electronically as are almost all tests - except gov't mandated exams. We anticipated that students would insist on printing everything (like the older folks running the joint like to do) but the opposite is true. They now demand MORE electronic versions.

Paper and printing is cheap so despite the substantial drop in cutting down forests we have witnessed in-house, we cannot say that these new policies create recoverable savings. However, we strongly believe we are creating a higher education standard with little additional effort.

(As a goodly number of our students are parents - some with P/T or F/T jobs we have a very loose cell phone policy but allow our instructors to set additional terms. Skyping seems to have mostly replaced texting and chatting anyway.)
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Christopher Dawson
I do not get this at all. Intel came up fast with the Pentium in 1993 when Andy Grove was in charge I remember this very well as he was very kind enough to send me a plastic box containing the tie, the Intel plastic chip and some literature on the Intel. Then only I became literate. Otherwise, I was struggling with the WordPerfect of Coral Draw and many small going like the slow boat to China. I thank you Firozali A.Mulla DBA
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I myself own two laptops: one heavy loaded desktop replacement 17,1" and a middle size 15" plus a nice netbook of 10.5" with a nice 250GB HDD with impact sensor plus a battery that provides me 11 hours (Toshiba NB410BL). Yes, I do believe that netbooks have their place. They are meant for the go, the road, they take the concept of portable and mobile computing to a nice level. They are getting faster cpu's, better video chips, amazing battery life (no laptop has something like 10, 11 or 14 hours battery), bigger storage capacity, impact sensor for the HDD, 3G broadband capability! Wow I really like that. I cannot say for how long they will be around, but they will be around some time and will provide a good service for the warriors of the road, students and some other who need something really lightweight and functional!

Last year I toured Greece all the way from Kavala in the north to Neapolis in the south, checking my mail, browsing the internet for updated information and storing thousands of pictures in a tiny Asus Eee Pc 900 running Ubuntu 8.04 (I added a SDHC 16GB), let me tell you that this machine was a real blessing over there, it was just what I needed. This year I traveled to teach a class and I took the Eee PC 900 and it work just perfect while I typed some handouts and prepared tests and grades and checked my e-mail! It was really convenient! Next month I hope to take my new NB305-N410BL to the road for a couple of weekends of academic endeavor!
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RE: Netbooks dead? Not a chance!
phillfri 12th Mar 2010
I bought my Asus 1000H when the model first came out. Slapped a bigger, faster HD on it, bumped the memory up to 2 GB, and put Windows 7 on it when that came out. I do the usual web surfing with Firefox, watch YouTube and Hulu, and do 95% of my work (legal and financial) on this netbook using Office 2010 beta, and have drug it with me on multiple overseas trips. I even have Chief Architect installed on it, and it runs just fine. I've never had a single problem with this netbook, except that I've used it so much the paint on several of my keys is worn off :>) This is the most versatile piece of electronic gear I've every bought. These things aren't going to disappear.
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Back in the real world...
naibeeru 29th Mar 2010
Use my phone? What, with the exorbitant rip-off rates and crap speeds we have foisted upon us in New Zealand? Not a chance! You Yanks have it far too good where you are: come slum it with us for a week and see what much of the rest of the planet has to deal with. happy Until a time comes when I can get all my comms thru a single point of connection, for $40 a month or less, with broadband speed (not rip-off ADSL we have to suffer with) on both up and down speeds, my phone will be used for nothing but texts and - shock, horror - phone calls... Convergence might be a nice buzz word, but it's years away from affordable / real-world usability for us in the Antipodes.

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