ZDNet Education

Christopher Dawson

The end of my Mac journey

By | May 20, 2010, 10:28pm PDT

Summary: It’s time to send back my loaner MacBook Pro and iPod Touch to Apple. Were they everything Apple promised they’d be?

A couple months ago, Apple sent me a MacBook Pro and an iPod Touch to evaluate as an instructional platform. The Apple salesperson essentially dared me not to fall in love with Snow Leopard, the 15″ MBP, and the Touch for creating, managing, and pushing educational content to students. I challenged myself to explore the platform more thoroughly than I ever had with my MacBook which I essentially used just like any other computer. Maybe I’d been missing something, since, until that point, the value proposition of Apple hardware had been pretty much lost on me.

Although I’d hoped to chronicle my use of the MBP more regularly, life got in the way, so I set my other computers aside and just used the heck out of the loaner Mac, doing both my daily work and producing as much multimedia content as possible. I managed the content on both the loaner iPod Apple sent me and my son’s Touch to get a feel for working with the iPods as 1:1 devices or in classroom sets. Podcasts, music, books, PDFs, you name it - if it was educationally relevant, I pushed it out there. I tested Adobe CS5 (and fell in love with the latest iteration of Photoshop) and had my oldest son (who is headed to film school in the fall) create all of his movies in the latest version of iMovie.

So what happened? Have I been wrong as I fell further out of love with my aging MacBook? Have I been unimpressed with Macs simply because we haven’t been pushing them to their full potential?

Read on to find out…

Topics

Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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RE:How about a little credit?
richdave 29th Dec 2010
@jeugene3

Just a few thoughts from a former PC and Mac user. Both are good systems, and they do what they do generally very well. Choice of platforms, absent enterprise or similar constraints, comes down to how they work for you, the look and feel you are comfortable with. I am a Linux enthusiast. I do know that for me, there is no better choice to be had. Not true for everyone to be sure. When people tell me they are unhappy with Apple or Microsoft for whatever reason, I take the opportunity to introduce them, ever so gently, to Linux. Some like it and some don't. Like it or not, Linux, like Apple or Microsoft, with all of its pluses, does have some down sides. Despite the community's attempts to make the transition to Linux as seamless as possible, it is a new and different experience which works very well for some and not so well for others. Linux and the Linux community has always been about choice, including the choice to not use Linux. It is good though, isn't it, that we have 3 excellent systems and philosophies to choose from?
"Equally effective strategies could be built around Classmate PCs, Android smartphones, WebOS tablets (sure, we?ll see those soon), standard netbooks, thin clients, or non-Mac laptops. Any of these situations might be cheaper, more flexible, or fit better with existing infrastructures and applications."

To be fair, it is needed to say that if one would include costs of additional software (instead of iLife, which is not offered for PCs) of comparable quality, and, mainly, huge hidden administrative costs (there were researches about -- quantity of work-hours that are hidden in managing PCs alone is striking, let alone managing another couple of platforms like WebOS and Android), then you should have included the option where those PC-Android-WebOS "effective strategies" could cost more.

Let alone the fact that managing those various platforms itself is headache independently on cost , and user experience would not be even close to level of consistency and coherency with MacOS/iPhoneOS solution . So, eventually, quality and smoothness of education would differ.

Also, it should be noted that Apple offers significant discounts for its equipment for education purposes , so even bare cost will be not that high or pricier than that of HP and Dell in comparable configurations (though they do not offer comparable configuration: there is no yet real competitor to iLife in terms of quality and consistency; lets see if this situation would improve in the future). It might be even cheaper, considering applications loaded, let alone the quality of those applications and of user experience those provide.
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RE: The end of my Mac journey
flexing 22nd May 2010
@denisrs...not sure who at the MAC shop told you this..but MAC is just one option that offers the same features..
btw..you can get the same results in any decent Linux distro these days....the combo of ubuntu, google docs, open office, moodle kill this. ..not to mention the rich feature set of apps available for this platform...also you need to remember that MAC OS is just a glorified BSD implementation...
with regard to Windows..I am guessing you went to a school with a MAC lab..it is shame you have not seen a real Windows implementation where it is setup properly...I unfortunately see too many amatuerish attempts that lead to bad reports and extra costs...and I guess it is these bad ones you refer to...I can demonstrate the same TCO for Windows and MAC...do not believe all the MAC hype about TCO...btw...I am not anti-MAC. I have one and it does the job...thats all..
Remember that technology is just a tool....a tool that is do a job that meets a set of requirements.....all the above choices are possibly correct answers in this space...MAC may well be the best choice as it is suited ideally for small implementations (1000 users)...
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RE: The end of my Mac journey
Jkirk3279 22nd May 2010
@flexing
"MAC OS is just a glorified BSD implementation..."

No. OSX is a certified UNIX, it doesn't use BSD anymore.
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RE: The end of my Mac journey
croncron85 8th Nov 2010
@denisrs

iLife may be cheap, but it does not automatically confer quality.

You obviously do not have experience administering OSX clients, there are STILL administrative costs as well as issues such as documentation and configurability.

If you want consistency and coherency with MacOS/iOS solution, may the force be with you. But that is not the one size fits all education solution.
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Losing sight of the goal
Rick_R Updated - 21st May 2010
" ... teachers dont bother creating rich, engaging content for students"

It sounds to me like you're losing sight of the goal. Yeah, it would be great to have a full production team that can write, direct, narrate, score, etc., full blown commercial-quality educational films. But it's time to start getting realistic. These kids are eventually going to have to go out into the real world and get jobs. They are going to need the skills to do research, evaluate information and produce value themselves. They will not be able to rely on having employers or whoever produce detailed videos for them. They will need to be able to read and evaluate plain-paper primarily-text documents that maybe contain a few charts or graphs. They won't develop good reading and analytical skills from a bunch of flashy videos. And producing halfway decent quality video takes a LOT of time. If it doesn't LOOK pretty, people get turned off pretty fast and lose sight of the INFORMATION being presented.

When I was in high school there was a TOTALLY BLIND guy who wanted to take a biology course. The science teacher agreed to make clay models of all the textbook illustrations. The guy actually got a good grade. And that convinced him to study METEOROLOGY in college! He actually found a college that agreed to do the same thing, and he ultimately GRADUATED COLLEGE with a DEGREE in Meteorology.

And then REALITY reared its ugly head. No EMPLOYER was willing to waste the time and money building models. Even TEN YEARS after graduating college the guy STILL was trying to get a Meteorology job. (True story!) Expecting teachers to create "rich content" that really needs that kind of computing horsepower described is really taking them far off course.
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RE: The end of my Mac journey
mr1972 21st May 2010
@Rick_R I agree. Education should be about giving students fundamental skills and encouraging them to develop more abstract skills. The students should be developing the "rich content" not the teachers.
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RE: The end of my Mac journey
flexing 22nd May 2010
@mr1972 Agree...it is about fundamental skills...too often we hand hold all the way...and when you let go...they fall in a heap....if the content developed can lead to investigation, questions and discovery...wow...we have a winner.
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Do-Little Dawson Strikes Again!
Tea.Rollins 21st May 2010
Bravo sir. Once again you've gone out of your way to prove that you couldn't define the word objective given the oxford dictionary. It's a shame we can't attract quality minds to teaching, but I suppose at the prices school districts can afford to pay, the best they can get are useless, self-righteous, pompous, arrogant dorks who can't read a specification document, much less utilize an analytical thinking process like yourself. I'm glad your arithmetic experience allows you to determine that the 900 USD worth of parts in the macbook isn't worth 2200 USD. However, despite that realization, you once again go off the deep-end with 'ubuntu!!!!' like some blind lemming with severe ADHD who is unable to focus on the topic at hand for more than 10 seconds. Not only that, but you somehow see fit to compare CS5 on real operating systems to mobile phone and web operating systems running some magic, unnamed software. You also automatically discount windows because you're incapable of doing research. Once again, you go out of your way to prove that time means nothing to you, a concept your children hopefully do not inherit.

And of course your kid is going to film school! I mean, why not follow in daddy's proud footsteps of contributing nothing to society aside from close-mindedness and a willingness to malign and pigeon-hole without a shred of evidence. "Oh but I'm helping kids and training the future!" No, you're pushing your political agenda and living vicariously through tomorrow's leaders in an environment where they're too inexperienced and impressionable to realize that you know absolutely nothing about the real world, and are setting them up to be little more than close-minded, belligerent failures like yourself.
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Ok if your not a poisonous troll.
Snooki_smoosh_smoosh 21st May 2010
@Tea.Rollins: Here is a tip, get off the juice. Note the intense over reaction, that is the roids talking.
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education effectivity
pikeman666 21st May 2010
You don't need all this expensive electronic hardware to teach effectively.
The cost of outfitting school children with all this stuff is going to be way too high. Add in the support it will require and your typical school district will founder in the expense.
The challenge of teaching will remain. Good teachers will succeed and the poor ones will present the same problem they always have. It's just going to be much more expensive.
Like businesses, those selecting technology for education should focus on the requirements and not on specific devices or applications.

One of the requirements can be that an application can run on many platforms. Tell the software vendors that there is no money for applications that only run on Windows, only run on Linux, or only run on OS/X. There are -many- development languages and tools that make this possible.

The vendors, including open source vendors, will go where the money is. Support diversity.
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Not realistic
Rick_R 21st May 2010
Again, not realistic. The reality is that most ed software vendors are not going to support multiple platforms. They just don't have the market of an MS Office, big name Antivirus, QuickBooks, or similar software. The only reason they still support Macs at all is that Apple's strategy years ago was "sell cheap to schools so kids will get used to Apple, and when they get into businesses they will continue to buy what they feel comfortable with."

The problems with that strategy are:

(1) Between leaving high school and leaving college they switched to a PC for software that isn't available on a Mac (this was before OSX)

(2) By the time they were in a position to make buying decisions for a company they long ago switched to PC's.

But the strategy did mean that Apple has a much larger share of the ed market than the mainstream market because they still substantially discount to schools and students.

But smaller vendors with more specialized programs simply can't support multiple platforms. Realistically, no one is going to write Linux-only commercial ed software and anything written for PC will run on a Mac, either with Boot Camp or Parallels. Diversity is a nice politically correct concept but it doesn't face the reality of limited resources and a limited customer base, and especially a customer base that tends to be really cheap.

There's also something he doesn't mention--a lot of school districts hire outside vendors for specific installations. Those vendors get access to special licensing for academic-version software. In addition to installing the software legitimately at schools, the vendors often do freelance work for small businesses (maybe 5-15 PC's total). They get jobs by offering the academic software at way-below retail.
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RE: The end of my Mac journey
flexing 22nd May 2010
@pwatson ypu lost me after the first paragraph which is brilliant...after that, sorry, it is not going to happen...well..there is WEB 2.0....
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Indeed ... THE HIDDEN COSTS
mhayes_z 21st May 2010
HIDDEN COSTS -- As @denisrs alluded to... EXPERIENCE can be worth everything. While I haven't had the pleasure of running on any of the latest greatest Mac hardware (I'm exiled on an old iBook w/TIGER at the moment) ... THE MAC in this case just works seamlessly and that's worth a lot.

As an everyday Network Administrator / PC support guy I can tell you from experience that the extra cost of maintaining a PC (at least it has been for me) runs anywhere (tasks/$$wise) from 5:1 to 8:1 above my daily Mac regimen.

My friend sent me an old iBook he wasn't using... I've literally had to make no more than 2 major upgrade/updates within the last 2.5 years. Sure you might have a small browser/player update here and there but none of this UPDATE TUESDAY CRAP !EVERY! TUESDAY and the like. On the PC I'm constantly updating anti-virus, running spyware programs, running 3 different cleanup programs, etc., etc. -- and at least two of those happen EVERYDAY.

At some point (I'm beyond that point) that gets all to frustrating. You start looking in the mirror and saying ok what is my time worth... yeah I know this costs more up front... but this takes more hours to maintain... you do the math.
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RE: The end of my Mac journey
Badgered Updated - 21st May 2010
@mhayes_z Sure you might have a small browser/player update here and there but none of this UPDATE TUESDAY CRAP !EVERY! TUESDAY and the like. On the PC I'm constantly updating anti-virus, running spyware programs, running 3 different cleanup programs, etc., etc. -- and at least two of those happen EVERYDAY. At some point (I'm beyond that point) that gets all to frustrating.

You do those manually? I'd be frustrated too. Personally I schedule those to happen automatically, at 3:00am... when no one is using the computer. No frustration required =)

And what's with this "!EVERY!" Tuesday? It's one Tuesday a month (except for out of band patches). You don't really use Windows, do you?
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RE: The end of my Mac journey
Jkirk3279 22nd May 2010
@Badgered

"You do those manually? I'd be frustrated too. Personally I schedule those to happen automatically, at 3:00am"

It's called Software Update. Press a button. Or set it for automatic updates.
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RE: The end of my Mac journey
flexing 22nd May 2010
@mhayes_z ....5:1 or 8:1 !!! really...don't know what to say here..I am amazed..
Group Policy...WSUS...a decent AV (not a free one)...just to start...
One nice little tool out there even restores the device settings back to how they were originally...nice huh...

seriously...get some training....
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Good Job, Chris.
dog15bert 21st May 2010
As close to unbiased and thoughtful article on the subject that can be found. Rarely do I commend you, but today "Good Job".

And also very appropriate for me as I just got off the phone with a "eff"ing arrogant Apple SE this morning!!! I believe in using the right tool for the job (cost effectively too), but some people just can't see things as being the right tool unless it has thier favorite fruit/peguin/flag/logo affixed to that tool!
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100 dollar quad core laptops!?!
John Zern 21st May 2010
Let me know where I can find that!

Or did you mean to say $1000 ? happy
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Q: Proper typing technique?
Roger Ramjet 21st May 2010
Do you teach kids how to type - like I learned to use typewriters? Do you emphasize the importance of posture - especially keeping the wrists up? I would hate to read about kids getting carpel tunnel in high school and unable to use their hands by 30 (or have permanently numb pinkies like myself . . .).
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Like watching a movie with Meg Ryan and Tom Hanks? You KNOW the end before the movie is even in the theatre - and you know no one writes an Apple article like this where the ending is going to be 'and I didn't like it.'

Yes, the article will be filled with little points about why it won't work well in some given, often critical way - but the writer will either fob it off, or simply pave over the problem.

And in the end, it won't be an article about 'why should I buy this' - but about 'why YOU should buy this...'

Ah well.
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RE: The end of my Mac journey
eddzpc@... 22nd May 2010
Macs have slightly longer lifespans? Of course they do. After you get sucked into one at it's inflated price you will wait longer to replace it because the replacement mac will be similarly overpriced. You will replace your pc sooner because it is much more affordable to do so. I'm a former Mac user who broke away from the lie that they are more reliable or work better. They just cost more, and I found that I have had a better experience with the'evil' Windows.
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If you are a Windows or Linux lover the process is what you love. Most results-oriented people prefer Macs.

We need our children to learn both but results must take priority.

If you want to be ordinary, average, fit-in-with-the-crowd AND you accept when things don't work the way you want right out of the box, teach using Windows. If poor results are anethema to you, teach using Macs. Under no circumstances teach using Linux, it is a socialist idea and pretty mediocre.

Even cheapo Europe has moved away from Windows because it just is too much expensive, hands-on process work to get results.
Why should our schools be making technology choices on behalf of their underlings? YouTube has shown us that folks like "Greyson Michael Chance" and Shane Dawson do great things without the need for centralized decision making.

I say this as an ex-teacher since, as far as I am concerned, I learned that the best students enjoy learning things and that curiosity is the best teacher I've seen.

Personally, I like my MacBook because it enables me to be curious; when I'm using a PC-- on the other hand, I fall asleep and, when I'm watching "teacher generated content," I also fall asleep. The trick to "waking up" is realizing that thought, like music, is a beautiful medium and the greatest teachers know how to be expressive with that medium.

It's time for adults to stop wondering "why is this educational;" this is something our kids have to come to grips with!
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Mac K-12
Jeremy-UK 23rd May 2010
I can't imagine not using the Mac. I tried Edubuntu - I liked it, but the machines lay dormant in the corner of classrooms as the teachers ignored them. No amount of evangelism by me made one iota of difference. PCs are accepted - especially XP ones, but they don't get much excitement from anyone (I'm not the best one to flag-wave for XP, to be fair).

The Mac often has initial resistance (oddly even from children!) but soon overcomes this. I love the iLife suite, but most of all I love iWork... especially in K-12.
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Why any ambivalence at all?
bbneo 24th May 2010
Is there really anything important that you need to do that you can't do with Linux or a Mac?

The "old" Macbook handles most uses except for those limited by its hardware processing speed (intensive video editing). Can you say the same about an "old" Windows machine? I can't.

Is reliability *really* not an issue to most people as it has been involving at least 10 or more system with Microsoft OS's installed?
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RE: The end of my Mac journey
jfreedle2@... 25th May 2010
Too bad a majority of Education institutions do not teach the truth.
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How about a little credit?
jeugene3 27th May 2010
This is a big picture observation: I think Dawson deserves a lot of credit for having the courage to publish his thoughts on education and technology for two reasons. First, the union of the two topics is currently a no-man's land of general ignorance and incompetence, so anyone attempting to fill that void is a trailblazer of sorts. Such people always deserve our admiration, whether we agree with them or not, simply because they are doing what no one else (including us!) has been able or willing to do. Second, techno-geeks are (in general) the most ascerbically opinionated audience imaginable, a group whose favorite hobby is crafting absurdly hyperbolic critiques of other people's "narrow-mindedness" that reveal more about their own inflexible biases than anything else. For a case in point, see Tea.Rollins' absolutely uninformative response to this article. While Dawson has attempted to offer an honest exploration of a significant issue in education, reflecting nicely on issues of user experience, cost, and overall pragmatic effect, TR has indulged in nothing but pedantry and personal attack. Authoring articles targeted toward a crowd that includes these kinds of readers takes courage or a thick skin or both.

TR -- analogies about ADHD lemmings contribute nothing to this discussion, do nothing to clarify your actual ideas, and generally make an ugly wrestling match out of what could otherwise be a productive conversation. I want to know what WORKS. Dawson is writing about that. If you disagree, avoid the overblown emotional rhetoric and tell us WHY in specific and informative terms. I'll give you an example of where your logic void is frustrating to me: You attack Dawson for like ubuntu. So he likes ubuntu. So what? So do a lot of people, including a vast majority of my top students. That makes it ATTRACTIVE to me as a delivery platform and I've considered going that route to promote curricular interaction. You have an objection that I could learn from, but you haven't stated it. You've just indulged in catharsis. That impoverishes the entire dialogue. Care to clarify yourself more rationally?
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RE:How about a little credit?
richdave 29th Dec 2010
@jeugene3

Just a few thoughts from a former PC and Mac user. Both are good systems, and they do what they do generally very well. Choice of platforms, absent enterprise or similar constraints, comes down to how they work for you, the look and feel you are comfortable with. I am a Linux enthusiast. I do know that for me, there is no better choice to be had. Not true for everyone to be sure. When people tell me they are unhappy with Apple or Microsoft for whatever reason, I take the opportunity to introduce them, ever so gently, to Linux. Some like it and some don't. Like it or not, Linux, like Apple or Microsoft, with all of its pluses, does have some down sides. Despite the community's attempts to make the transition to Linux as seamless as possible, it is a new and different experience which works very well for some and not so well for others. Linux and the Linux community has always been about choice, including the choice to not use Linux. It is good though, isn't it, that we have 3 excellent systems and philosophies to choose from?

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