1 million Facebook Likes required to unlock Battlefield 3 trailer

1 million Facebook Likes required to unlock Battlefield 3 trailer

Summary: Electronic Arts is using Facebook to promote a new 12-minute trailer for its upcoming Battlefield 3 video game.

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Battlefield 3, developed by EA Digital Illusions CE (DICE) and to be published by Electronic Arts, is trying to gain some hype by leveraging Facebook. The game already has multiple trailers available, but a new 12-minute one is only being released when the Battlefield Facebook Page receives enough Facebook Likes.

It appears that the trailer was meant to be released tomorrow, but DICE decided to build up its Facebook fan base in the process. The page used to read "Mission: Like the page to help unlock the full trailer and producer's commentary early" but now it says "Mission: Like the page to help unlock the producer's commentary video."

This means the raw trailer has already been unlocked (I've embedded it below) but a second version, with a producer's commentary, will only be unlocked when the page reaches 1 million Likes. It will probably hit that mark before the end of the day.

This is a very smart way to promote your game. It costs you next to nothing and there are long term benefits: even after the mini campaign is over, you have over 1 million Facebook users, who are genuinely interested in your game, at your fingertips.

Battlefield 3 will be released on November 2, 2011 for Windows, the Xbox 360, and the PlayStation 3. The graphics are supposed to be phenomenal, especially on the PC.

Topics: Social Enterprise, Hardware, Mobility

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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19 comments
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  • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

    This is a truly innovative way to market a game. I wonder if the film industry will follow with similar 'liking; strategy.
    raxlakhani
    • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

      @raxlakhani

      i cant wait for this game it took them 5 years but its finally here man i cant wait
      Viper589
    • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

      @raxlakhani "innovative" is not equivalent to "better."
      CobraA1
      • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

        @CobraA1 @raxlakhani

        DICE is hungry for making Battle field 3 the most viral game using the strategy of making people to <a href="http://myunlockcode.com/">Unlock</a> the trailer .

        As results this will allow them to reach more people without investing a single dime on promotion... , This is a very smart strategy from them and looks like its working so good.
        mvpcloud
    • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

      Let's make it to million then

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  • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

    I. Am. Buying. This. Game.

    PC GAMING IS BACK!!!!!!!!!!!!
    The one and only, Cylon Centurion
    • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

      @Cylon Centurion 0005

      Lol now now remember this you good sir will need a DX11 GPU and windows 7 for best performance (XP isn't supported)
      Viper589
      • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

        @Knix96

        THe majority of PC gamers ditched XP long ago :)
        The one and only, Cylon Centurion
      • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

        @Knix96

        You don't need the best performance to play a game adequately. Just need to meet the minimum requirements.

        Unlike consoles, many PC games will scale to the system.

        Besides, none of the big three consoles support DirectX 11 at all. Those things should be in museums. Xbox 360 has what, three cores? 512 MB of RAM? Graphics equivalent to the GeForce 7 or 8? Those are dated by several generations now.

        Consoles are junk. Their only saving grace is that the PC industry isn't pushing graphics as hard as they used to, and the fact that graphics are "good enough" that most people won't care about the gap.

        The latest PC hardware is very impressive, and should be able to show off things like tessellation, fur, large amounts of vegetation, lots of physics items, good antialiasing with minimal performance impact, etc and put the consoles to shame. A PC game on the latest hardware should be able to do a lot more than any of the big three consoles right now.
        CobraA1
      • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

        @Cylon

        Meh i still have a few clan members that wont let XP go because they think windows 7 only has eyecandy and nothing else despite me explaining to them they still wont migrate hopefully BF3 will finally kick them off XP :p
        Viper589
      • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

        "Meh i still have a few clan members that wont let XP go because they think windows 7 only has eyecandy and nothing else despite me explaining to them they still wont migrate hopefully BF3 will finally kick them off XP silly"

        Bah, people have been saying the latest Windows OSes are "nothing but eye candy" since the beginning. I'm pretty sure I heard XP described that way when it came out.

        Windows 7 has far better security, overhauled graphics and sound, new features like Aero Snap, Jump Lists, icon pinning and rearrangement, and lots of other features and changes. Frankly, there's not much in the OS that Microsoft hasn't touched.

        Not to mention if you're talking [i]gamers[/i] then obviously there's DirectX 11, which means that games will look better on Windows 7 than Windows XP, as Windows XP is stuck with DirectX 9 if I remember correctly.
        CobraA1
      • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

        @CobraA1

        <I>Consoles are junk. Their only saving grace is that the PC industry isn't pushing graphics as hard as they used to, and the fact that graphics are "good enough" that most people won't care about the gap.</i>

        Nicely put. I hate console gaming with a passion (Unless you don't count the occasional Rock Band party), but as a gamer, nothing beats the openess (Or what used to be) of PC gaming.

        Nowadays PC games are just an after thought, usually retarded console ports with little to no interest by the developer to actively develop the game with the PC in mind (Activision with IWNet and MW2 being the biggest offenders here).

        I applaud EA for what they are doing here. PC should always be front and center in game development, as you can scale back the game for consoles.
        The one and only, Cylon Centurion
      • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

        @Knix96
        i agree with your post
        <a href=http://www.buyfacebookfansweb.com>facebook fans</a>
        kevinwill1
  • Great way to collect private data.

    When you "Like" something, you also give the owner an instant access to your data. So this may be a marketing plot ... but it is also a great way to collect 1 million emails ready to be sold to spammers.

    Then again, Facebook already does that ... so nothing new will be "stolen".
    wackoae
  • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

    Meh, no thanks. I already stopped playing Facebook games a long time ago due to stupid stuff like this, not about to start again.
    CobraA1
    • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

      @CobraA1 ...don't bite your nose off, just to spite your face...but, hey...it's the it's the return of the 64-man servers!
      Feldwebel Wolfenstool
      • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

        @Feldwebel Wolfenstool

        i cant wait for that and the rumor is the game on PC is also going to be natively 64-bit :D
        Viper589
  • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

    How can I like something before seeing it? LOL
    marcusp500@...
  • RE: 1 million Facebook Likes required to unlock Battlefield 3 trailer

    I will try to make it million asap.. lol

    <a href=http://www.buyfacebookfansweb.com>facebook likes</a>
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    kevinwill1