Amazon phone or Facebook phone?

Amazon phone or Facebook phone?

Summary: You need a new phone. Amazon and Facebook both release smartphones. Every other one sucks by comparison. You only have enough money to buy one. Which one do you get?


Just a few days after the Kindle Fire tablet launched, it was speculated that Amazon could be looking to launch a smartphone. The rumor even gave a concrete timeframe: Q4 2012. Amazon's success with the Kindle and now the Kindle Fire would suggest the retail giant has a chance to drum up quite a bit of hype around a phone, although of course it's way too early to say whether such a device would be a success, especially given the very saturated smartphone market.

Meanwhile, a possible Facebook phone has been rumored for years, and is constantly being delayed. The social networking giant has repeatedly denied such reports and the company insists that it will not launch an official Facebook phone. Instead, Menlo Park says it is perfectly happy with manufacturers using the company's public APIs to release more and more Facebook-integrated devices.

So, how do the two compare? Baird Equity (via AllThingsD) recently surveyed 875 consumers about both possible devices. As you can see in the chart above, 42 percent of those polled said they were either "very interested" or "interested" in an Amazon phone, while just 12 percent said they were "very interested" or at least "interested" in a Facebook phone. These numbers will of course change if these rumored devices are ever unveiled, but right now it makes sense that they are so low: Amazon is just getting started in the mobile industry and Facebook doesn't build any hardware whatsoever.

My last poll showed that ZDNet readers are not really interested in a Facebook phone. Only three percent said "Yes, definitely." they would buy one, 21 percent said "Maybe, depends on the features and specs." and the remaining 76 percent answered "No, absolutely not."

Now I'm giving you just two choices:

[poll id="5"]

Right now it looks like Amazon and Facebook don't stand a chance against Samsung, Apple, HTC, Google, or even RIM/Microsoft/Nokia, but the mobile industry has been flipped upside down many times before. When it comes to new phones, you just never know.

See also:

Topics: Amazon, Mobility, Telcos, Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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  • RE: Amazon phone or Facebook phone?

    Depends on how modified Android was on either phone.
    • RE: Amazon phone or Facebook phone?

      @Peter Perry: Agreed. Neither. I use Facebook services, I only use Amazon to buy physical goods (which would discount me) but I'd rather buy a phone from a phone manufacturer.<br><br>A Kindle Phone would be so full of Amazon **** and whilst I use Facebok a lot I don't want my phone covered in it. Android phones already have decent Facebook integration.<br><br>As it happens I definitely see a Kindle Fire Phone but don't see a Facebook phone coming. It's not their market. They're like Apple in this respect.

      This is somewhat irrelevant to anyone outside The States as Amazon still can't get their ass into gear and release the bloody Kindle Fire anywhere else.
  • RE: Amazon phone or Facebook phone?

    I wouldn't want either... But if I had to chose one, I'd go with Amazon, I have an Amazon account, so it might add some value. I don't use Facebook, so it would be totally pointless getting a Facebook 'phone.
  • Feast during the Plague?

    American children eat rats (, US and world economy is ***ed ( and you're talking about Amazon or Facebook phones... - apotheosis of "democracy" (
    • My children aren't eating rats...


      And yes, it's his job to post about an Amazon of Facebook phone. If you're so worried about world hunger than perhaps you should do something besides read ZDNet instead of blasting the author for writing about news that, at the very least, was appealing enough for some of us to read it.
  • Apple Phone

    Come on, I just overcame my late-adopterism and bought an iPhone 4S.
    • RE: Amazon phone or Facebook phone?


      And how is it compared to the last one you owned?
      Michael Alan Goff
    • A real profile in courage.

      @HollywoodDog It's so "out there" to get an iPhone in 2012.
  • Since I Have No Use For Facebook

    Since I have no use for Facebook I would choose an Amazon phone. But, thank goodness I have other options available to me. I want neither company to be able use my phone to track me, profile me and market to me.