Are teens ditching Facebook for Twitter?

By | January 30, 2012, 12:44pm PST

Summary: An Associated Press report implies that teenagers are ditching Facebook for Twitter. A closer look shows that while Twitter is in fact being embraced, it’s definitely not replacing Facebook.

Not so long ago, social networking statistics showed teenagers were embracing Facebook, but not Twitter. The argument was that the former was more private than the latter, and teenagers arguably value their privacy more than most. As their parents, grandparents, aunts, uncles, neighbors, parents’ friends, and anyone in-between began friending them on Facebook, however, more young people have started shifting to Twitter, according to an Associated Press report published on CBS News.

Teenagers like how easy Twitter is to use, like being able to send what they see as the equivalent of a text message to a smaller circle of friends, and they like being able to have multiple accounts on which don’t have to use their real names. Throw in being able to follow your favorite celebrities and Twitter is actually quite appealing.

The report quotes findings from the Pew Internet & American Life Project, a nonprofit organization that monitors people’s tech-based habits, to prove its point. Specifically, the data shows 8 percent of teenagers used Twitter in late 2009, and the number doubled to 16 percent in July 2011.

That’s not the whole story though. In July 2011, Pew also some questions to just teenagers who maintain social media accounts. Taking this slightly smaller number of users, Pew split them into two groups: those who have one social media account, and those who have multiple social media accounts. The numbers there were much more telling: of teenagers who use just one social network, 89 percent are using Facebook. Less than 1 percent are using just Twitter. Of teenagers who have more than one social network, 99 percent are using Facebook, and 29 percent are using Twitter as well.

In other words, some teenagers are indeed starting to use Twitter. They are not, however, abandoning their Facebook accounts. As a result, the article shouldn’t be talking about a “migration” from Facebook to Twitter by teenagers, just an adoption of Twitter. This can always change, of course; let’s see what teenagers think of the mandatory switch to the Facebook Timeline profile.

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Emil Protalinski has covered the tech industry for five years for multiple publications.

Disclosure

Emil Protalinski

Emil has nothing to disclose.

Biography

Emil Protalinski

Emil Protalinski has covered the tech industry for five years for multiple publications, including Neowin for two years and Ars Technica for three years. He has written 1,000s of articles for both, with a particular focus on scrutinizing Microsoft products and services. Recently, Emil has expanded his coverage to non-Microsoft technologies, including the social networking giant Facebook.

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RE: Are teens ditching Facebook for Twitter?
FuzzyBunnySlippers 30th Jan
@tatiGmail

Weird things, perceptions. I honestly think completely opposite of that. Not that I don't see your side, I must just use each, differently.
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My son says the same - they are not giving up Facebook, just adding Twitter and Tumblr is HUGE with teens right now.
My son's 6th grade class is largely ignoring facebook. It seems they all have G+ accounts instead. Haven't seen any twitter activity yet.
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@bstringy
Our kids are all Facebook. Someone mentioned G+ once or twice, but no one's been interesetd, apparently.

Still, I haven't seen them go after Twitter, either.
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Twitter is for those who seek information and are interested in events. Facebook is for those who seek attention, and are interested in drama - just my opinion happy
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RE: Are teens ditching Facebook for Twitter?
FuzzyBunnySlippers 30th Jan
@tatiGmail

Weird things, perceptions. I honestly think completely opposite of that. Not that I don't see your side, I must just use each, differently.
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I imagine, the iPhone with twitter integration has more kids looking at twitter.
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RE: Are teens ditching Facebook for Twitter?
JustCallMeBC Updated - 30th Jan
There are some pretty strong anti-FB feelings among the people I know, mostly musicians, who have been using it since before it overtook Myspace and who are pretty tired of its increasing scamminess. G+ adoption has been a bit spotty since it isn't seen as being that much better. Things are ripe for a smart, well-conceived FB replacement, and if done right, I can see FB doing a fast fade. Twitter isn't it, but if they tie in a new, separate social nexus with it....

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