Facebook has acquired Friend.ly, a Q&A social service, for an undisclosed amount. According to the creators, Friend.ly is supposed to offer "a fun, easy way to express yourself and meet new people by answering questions."
Facebook already offers a Q&A service: Facebook Questions. In other words, this appears to be purely a talent acquisition.
Friend.ly is composed of a team of 10 people (pictured above) located in Mountain View, California. The individuals will be focusing on new projects at Facebook, although Friend.ly will supposedly continue to operate as a separate service, much like what happened when Facebook acquired FriendFeed.
"We're excited about this because we feel the spirit of friend.ly aligns well with Facebook's vision, and we're thrilled to be joining such an innovative company," a Friend.ly spokesperson said in a statement. "We want to thank you – from the bottom of our hearts – for sharing your hopes, your memories and your humor with the friend.ly community. Thank you for your unwavering support of our product and your dedication to helping us make it better. Thank you also to our investors and advisors for your invaluable advice and your faith in our team and ideas."
"We're excited to announce that we recently acquired friend.ly, a Silicon Valley startup that created a really compelling way for people to express themselves and meet others through answering questions," a Facebook spokesperson said in a statement. "We've admired the team's efforts for some time now, and we're looking forward to having Ed and his colleagues make a big impact on the way millions of people connect and engage with each other on Facebook."
Two months ago, Facebook said it was aiming to make 20 acquisitions this year. Last year it made 10 acquisitions, and the year before the number was just one.
- Facebook planning at least seven more acquisitions this year
- Facebook acquires interactive iPad book maker Push Pop Press (and then Facebook releases Apple iPad app, finally)
- Facebook acquires feature phone app maker Snaptu (and then Facebook launches Facebook for Every Phone app)
- Facebook acquires Beluga, a BBM alternative (and then Facebook launches Facebook Messenger app for Android, iPhone)