Facebook adds Offers API support

Facebook adds Offers API support

Summary: Facebook has added API support to its new Offers feature, which allows businesses to push coupons to your News Feed. Offers is still in beta but Facebook says it will be pushing it out globally soon.

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Facebook has added support for creating and managing its Offers feature via its API. The new offering is supposed to be a free way for businesses to share special discounts and promotions directly from a Facebook Page. If you're a developer looking for more information on leveraging Offers, check out Facebook Developers: the /offers connection of the Page object, the Offer object, and the Offer FQL table.

Offers is still in beta: it's available in self-service to a limited set of Facebook Pages in New Zealand, Singapore, Australia, Japan, and Turkey. It's not yet available to additional U.S. businesses. Facebook says it plans to launch Offers more widely in the coming weeks.

Two months ago, Facebook announced Offers service, just six months after killing Facebook Deals. Here's how Facebook announced the launch:

Now, you can get discounts from businesses when they post an offer on their Facebook Page. To claim an offer, all you need to do is click Get Offer from the story anywhere you see it on Facebook.

You'll start to see offers by Pages you like in your news feed. After you click Get Offer, Facebook will send you an email that you can print off or show on your mobile phone at the business to redeem your discount.

Offers can be distributed through the News Feed or promoted as Sponsored Stories. People can redeem Offers via e-mail or on a mobile device by clicking the "Get Offer" link. We first heard of Offers late last year, when they were just coupons. In fact, Facebook was actually using the word "coupon" then but ended up changing its language to "offer" instead.

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Topic: Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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