Facebook asking $710,000 a day for logout ads (rumor)

Facebook asking $710,000 a day for logout ads (rumor)

Summary: Facebook won't disclose how much it is charging daily for its new logout ads, but a recent rumor says the price is $550,000 + $160,000 = $710,000. Bing, Mustang, and Titanic have all been featured.

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Facebook's initial asking price for a marketer looking to buy all logout page inventory in the U.S. for a given day is reportedly about $710,000, putting the unit in the same league as the most expensive online display properties. Log-out ads are bundled with premium homepage ads that users see on their News Feeds. To own the logout page in the U.S., you have to fork over $550,000 for homepage ads, plus $160,000 specifically for the logout inventory, according to a source cited by AdAge.

Microsoft is Facebook's first customer for the company's new logout ads. When you logout of Facebook, you could soon be greeted with an interactive Bing ad: you'll see Bing's trademark wallpaper photo as well as an active search box, which opens a Bing search results page in a separate tab when you search for something. TechCrunch reader Raj Singh already has it on his Facebook logout page.

Last month, Facebook introduced new advertising options for its customers. The first is Offers, a way to share special discounts and promotions. The second consists of two new placements for premium advertising and Sponsored Stories: both can now appear on the Facebook logout Page and the mobile News Feed. Mobile news feed ads were available immediately, and logout page ads were supposed to go live in April. Earlier this month though, Microsoft became Facebook's first customer for the new logout ads when it advertised Bing with an interactive search box. At the time, it wasn't clear how much the software giant was paying, but now we've got a rumor that gives us a ballpark.

When the logout ads were announced, here's what I wrote:

Logout ads seem bizarre to me because I'm always logged into the social network. Still, Facebook says 37 million U.S. users logout of the service each day and 105 million do so per month (out of 161 million monthly active U.S. Facebook users as of December 2011). Plus, and there's no other engaging content on the logout page to distract them from the ads.

Microsoft clearly agrees with Facebook more than I do, and other companies have followed suit. Ford has paid for video-enabled logout ads featuring its latest Mustang model and the upcoming 3D re-release of Titanic has also made an appearance. Both were built out of content posted to the company's Facebook Pages and also showed how many times the videos had been Liked, commented on, and Shared.

See also:

Topics: Social Enterprise, Microsoft

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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5 comments
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  • Facebook has ads?

    Who knew - Firefox + Ad Block :)

    Does this site have ads also?
    cHarley1200
    • Think!

      Ad Block is fine on huge sites like Facebook but Ad block on small sites and forums could be fatal for those small sites because they rely on ad revenue to stay alive !!!
      Unrealmaster287
      • Ads Don't Generate Revenue

        People clicking on ads does.
        Ads used to be simple, clean, and unobtrusive, but now you have to deal with ads flashing and dancing all over the screen and it's become more of a distracting annoyance, than anything of interest or value.

        Ad Block wouldn't be as popular as it is, if websites and advertisers did a better job of controlling the negative impact active (Ad) content has on the user experience.
        cHarley1200
      • Free stuff

        The problem with cHarley's way of thinking is that it is harmful to the internet as a whole. Some websites, smaller ones in particular, require the ad-money. If you knew anything about Google Ads, which you obviously don't, you would know that there are ads that generate a small amount of income simply by being there.

        And when you block them, you are pushing those people to just go offline.
        Michael Alan Goff
  • I like adds

    I got my selection of about 10 regular sites to visit daily and checking out any new adds is always one of the fist things I do!
    DJK2