Facebook CEO Mark Zuckerberg: Mobile app is top priority

Facebook CEO Mark Zuckerberg: Mobile app is top priority

Summary: Facebook co-founder and CEO Mark Zuckerberg has told investors that the social network's mobile app is his number one priority for 2012. Facebook knows it needs to do better in mobile or it will fail.

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Facebook co-founder and CEO Mark Zuckerberg today laid out his 2012 goals to about 200 investors who showed up at one of the company's initial public offering (IPO) presentations in Palo Alto, California. He declared his first priority was to improve the social network's mobile app, according to Reuters.

While this is not something you would typically hear Zuckerberg say, the young man is learning to be a bit more transparent as his company moves to go public next week. Facebook's mobile strategy will be key to its performance on the stock market (see also: "We're going to become a mobile company").

Facebook this week updated its IPO filing with the U.S. Securities and Exchange Commission (SEC) for the sixth time. The only major change was a reemphasis that monetizing mobile won't be easy.

Facebook is experiencing a shift of its user base from the Web to mobile, but this means fewer ads per -user. While Facebook announced mobile ads three months ago and even has Sponsored Stories in the mobile version of the News Feed (such as Offers), it doesn't yet have any numbers to show off.

Since Facebook essentially makes no money in mobile right now, and hasn't yet been able to prove it can do so, mobile is a threat that could hurt revenue in the long term. Mobile ads aren't an easy solution; in addition to the usual potential privacy issues, Facebook has to figure out how to work around the problems every advertiser faces in mobile: small screens, slower connections, and the much more personalized relationship users have with their mobile devices.

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Topics: Apps, Banking, Legal, Mobility, Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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5 comments
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  • I wont buy their stocks...

    perhaps I'll try a short sale.
    pweltz
  • wont buy it

    perhaps i'll try a long tale
    newbedave
  • Alloy Wheel Repair

    When i listen Facebook co-founder and CEO Mark Zuckerberg today laid out his 2012 goals to about 200 investors who showed up at one of the company???s initial public offering (IPO) presentations in Palo Alto, California. I think i will try to long.
    wheelrefurbishment
  • They need to FIX their iOS app

    The Facebook app for iOS is junk. It's the slowest, buggiest and most unresponsive app on my iPhone and my iPad. (On the iPad, I just use the web version, because it's better than the horrendous app.) When the Facebook app for iOS first came out, it was limited in what it was about to do, but it was fast and responsive. As they've added features, it's become junk. It's especially maddening when it just won't accept input at random times -- with no feedback to let you know whether you're just not tapping in the right place or the app is just locked up for 15 seconds. For such a big company to do such lousy work with Xcode is maddening. It SHOULD be embarrassing to them.
    David513b
  • Mobile Apps in 2012

    Many mobile app clients are mobile app operators serving emerging markets. The penetration of mobile apps in this space is more complex; for one thing, the majority are using feature phones. The market for apps created for feature phones will almost double to US$ 1 billion by 2016, betting that feature phones will still account for the largest share of devices worldwide at that point, at a 63% global share. This is a contentious point, as you could argue that the price of smartphones will go down (especially with the rise of the Android platform), thereby encouraging emerging market users to take up the devices. Of course, 3G coverage would have to improve, or this would be pointless. Either way - all roads lead to a steady rise in the use of mobile apps.

    Many of the things that have historically done well on the web ??? social networks, product and service reviewing, dating, buying and selling ??? do even better when you make them local and mobile apps. The privacy and personalization we get from web sites can now be further enhanced with mobile app features to ensure that whatever we are doing is tailored for where we are and what we want at any given moment. For example, why would you want to date someone who lives 100 miles away? (Unless, of course, you are happy to spend most of your dates on Facebook or Skype ??? I???m not judging here.)

    In My opinion, the best mobile app for How to Meet Girls is also listed on the source of this information. There are quite a few good articles.

    Source: www.customizedmobileapps.com

    Written by Tom Gurda

    May 16, 2012
    tgurda