Digital entertainment company ToonUps today announced that it has logged well over 1 million good deeds over the last two months in its Facebook game, A Better World. The company challenged its players to do something positive and share it with others by posting about their good deeds in various sections of the game. The campaign started on December 1, 2011 and reached its goal on January 22, 2012 (over a week before the January 31 deadline).
As you can see in the video above, the game seems pretty lame. The results of the campaign, however, are far from lame. With the goal reached, ToonUps will now provide funding to CURE.org, the largest provider of reconstructive surgery to disabled children in the emerging world. A $10,000 donation will fund medical operations for 10 children to undergo surgeries that will help them walk upright for the first time.
To join A Better World on Facebook, create a character and start exploring. Players can share their good deeds, notes of encouragement, thoughts or gifts with their Facebook friends within the game. Here is a sample of some of the good deeds posted in A Better World:
- "I gave all my change to a poor lady on the street!" - (Liberty)
- "I joined a club in school where we go to homeless shelters and give them food and blankets" - (Davin)
- "Bought a homeless man a sandwich and a hot drink" - (Ashleigh)
- "Helped my lil sister with her homework" - (Ashley)
- "I won a stuffed kitty in the claw machine. A little girl only about five didn't. So I gave her mine." - (Lily)
- "I raised $2500 to support the hungry kids in Rwanda." - (annie pop)
- "i help my mother with all her medical needs and support her emotionally" - (Robin)
- "Looking after my baby brother when my mum is ill." - (Erin)
- "I read to the blind!" - (Megan)
- "I rescued two puppies from being put down" - (Ix)
- "I helped my friend make up with another friend" - (Jasmyn)
- "i volunteer at my school with the special needs children" - (Bambii)
"We learned the heartbreaking story of Misozi Felix, a beautiful three year old girl whose right leg has been destroyed by a bone infection," ToonUps COO MarySue Hansell said in a statement. "She has very little of her femur left, and her knee is completely non-functional, if it even exists anymore. Incredibly brave and resilient, she has learned to walk using her hands and one good leg, and though she is not quick, she gets the job done. She will walk and run with the other kids, thanks to CURE and our players."
"We were impressed and deeply impacted by the sheer numbers of people willing to help out through A Better World," Joel Worrall, vice president of CURE.org, said in a statement. "Everyone can visit http://cure.org/abetterworld to see the children that will be helped and follow their progress through e-mail or with Facebook."
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