Friending Facebook

Emil Protalinski
Home / News & Blogs / Friending Facebook

Facebook has 300 million app users (report)

By | December 30, 2011, 2:23pm PST

Summary: Facebook has over 300 million monthly active mobile app users, according to a new report. Can you guess which platform has the highest penetration rate when it comes to using the Facebook app?

Facebook’s apps now have 300 million monthly active users (MAU). This number is unsurprisingly dominated by the two biggest mobile platforms: Android and iOS. It’s worth noting that this is more than the total number of mobile users that Apple or Google have each, which is somewhere around 225 million active mobile users, according to Enders Analysis analyst Benedict Evans.

Facebook does not release milestones for its mobile apps or mobile website. The social networking giant only offers two types of metrics: total number of active users (800 million) and total number of mobile active users (350 million). Both numbers are as of September 22, 2011, so we unfortunately can’t compare them to this latest milestone to see how many users are using the mobile website (not to mention that there is definitely some overlap, with many users accessing both the app and site). Still, Evans says 70 percent of mobile users use a Facebook app to access the service, and some 30 percent of all users use a Facebook app.

Earlier this month, Facebook for Android passed Facebook for iPhone in daily active users (DAU), but it still has fewer MAU. Unlike other platforms, Facebook develops the apps for iOS and Android. For iOS, Facebook has long-supported the iPhone and iPod touch, and only started supporting the iPad two months ago. For Android, Facebook is currently only supporting smartphones and has said nothing about tablets.

The penetration rate for Android and iOS is somewhere around 50 percent. For BlackBerry, it’s much higher, but this isn’t too surprising given that the Facebook app comes preinstalled with the device. The same goes for Windows Phone, although its market share is still pretty much insignificant. Although Symbian is present on the graph above, Evans doesn’t consider it worth mentioning in his analysis.

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Topics

Facebook, Mobile, Mobile User, Apple iOS, Social Media, Emil Protalinski

Emil Protalinski has covered the tech industry for five years for multiple publications.

Disclosure

Emil Protalinski

Emil has nothing to disclose.

Biography

Emil Protalinski

Emil Protalinski has covered the tech industry for five years for multiple publications, including Neowin for two years and Ars Technica for three years. He has written 1,000s of articles for both, with a particular focus on scrutinizing Microsoft products and services. Recently, Emil has expanded his coverage to non-Microsoft technologies, including the social networking giant Facebook.

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RE: Facebook has 300 million app users (report)
NaNeel 2nd Jan
This is really interesting to know that Facebook has 300 million app users. Today almost every company is trying to reach out to their fan base in a more interesting way and Facebook apps seems to be trending. Recently came across a cool Season greeting app from Siemens, which is making it easier for people to send seasons greetings to their friends and loved ones this festive season. At a time when everyone is try to go green and celebrate this festive season in an eco-friendly way this app from Siemens seems to just apt. The application, apart from helping users send e-cards in a much interesting way but also has another useful function, which enable users to decorate their own virtual Christmas tree in an eco-friendly way... One must surely check out this app its really cool. http://on.fb.me/vzhU8k
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No users from Windows desktops?
peter_erskine@... 31st Dec
That seems strange. I thought it might be the commonest platform.
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RE: Facebook has 300 million app users (report)
timoftelaur 1st Jan
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RE: Facebook has 300 million app users (report)
NaNeel 2nd Jan
This is really interesting to know that Facebook has 300 million app users. Today almost every company is trying to reach out to their fan base in a more interesting way and Facebook apps seems to be trending. Recently came across a cool Season greeting app from Siemens, which is making it easier for people to send seasons greetings to their friends and loved ones this festive season. At a time when everyone is try to go green and celebrate this festive season in an eco-friendly way this app from Siemens seems to just apt. The application, apart from helping users send e-cards in a much interesting way but also has another useful function, which enable users to decorate their own virtual Christmas tree in an eco-friendly way... One must surely check out this app its really cool. http://on.fb.me/vzhU8k

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