Facebook merges two marketing programs into one

Facebook merges two marketing programs into one

Summary: Facebook has merged the Preferred Developer Consultant (PDC) and the Marketing API (MAP) programs, and merged them into the newly created Preferred Marketing Developer (PMD) program.

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Facebook today announced it is combining the Preferred Developer Consultant (PDC) and Marketing API (MAP) programs, and launching the newly created Preferred Marketing Developer (PMD) program. Facebook said PMDs will benefit from a new ability to connect to leads via an improved lookup tool, display badge qualifications on their websites to show specific areas of expertise, and a revamped developer website.

The PDC program first launched in 2009 as a way to help brands and organizations build Facebook apps and Pages as well as to optimize social plugins. In three years, the program grew from 14 initial companies to about 90, before merging with MAP. Facebook currently has 232 companies based in 35 countries who specialize in Facebook Platform and Ads tools. The full list is here: Preferred Marketing Developer Directory.

Now for the new PMD program. Facebook says it will enable developers to:

  • Connect to leads via a new lookup tool that replaces the PDC and Ads API directories. Clients can find developers by geography and expertise and read case studies and feedback.
  • Show specific expertise with Pages, Ads, apps, and Insights that they can display on their websites. These qualifications will also appear alongside PMD company names in the lookup tool, making it easy for potential clients to locate PMDs by focus.
  • Gain a deep understanding of the program's goals and processes from a revamped developer website.
  • Save time in the applications process by using our new unified submission form. Now, developers can apply whenever they are ready, instead of through periodic rounds.

"We look forward to continued growth in the ecosystem as the next wave of companies support ongoing innovation across Platform, Pages, and ads experiences on Facebook," a Facebook spokesperson said in a statement.

See also:

Topic: Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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