Facebook stops letting drug companies disable their Walls

By | August 17, 2011, 3:18pm PDT

Summary: Facebook has stopped letting drug companies disable Facebook Walls on their Facebook Pages. Many are thus worried about the comments their customers will make in regards to their products.

Facebook this week stopped letting pharmaceutical companies disable the Facebook Walls, and thus the ability to comment, on their Facebook Pages. Some firms decided to shut down some of their Pages and update their social media policies to avoid potential problems. Others revamped their commenting guidelines and said that they will more closely monitor the comments made on their Pages.

Previously, Facebook offered an option to drug companies that no other industry had: the ability to disable Walls on company Pages. The feature was there due to concerns that users would make comments about adverse effects, the potential off-label use of their products, and/or inappropriate statements — all of which could raise concern from government regulators, according to The Washington Post.

The change had been in the works for some time, but Facebook still hasn’t given much details about the option: not before and not now. The company never explained why it chose to give pharmaceutical companies this privilege or what prompted the social networking giant to change its policy.

“We think these changes will help encourage an authentic dialogue on pages,” a Facebook spokesperson said in a statement. Pages focused on companies themselves and on disease or patient-specific communities now have to include Walls. Palo Alto still allows companies to block Walls on Pages focused on specific prescription products, but most of pharmaceutical companies said they didn’t have such Pages setup.

As a consumer, rather than an executive at one of these companies, I approve of this change. Previously, Facebook was providing patients with a tool, and then letting pharmaceutical companies make it useless. Now if you find a Facebook Page belonging to such a company, you won’t necessarily be wasting your time navigating to it. Of course there’s still the really big chance that these companies will simply filter the comments they deem worthy for their Pages, but that takes much more effort and can’t be done very quickly.

This move also makes me wonder what favors Facebook is doing for other industries. In this case, the company has made a change for its rule, but are there other rules that should get the same treatment? I’ve asked for a comment in regards to this story and I’ll update this post if I hear back.

Update: Facebook gave me a standard “no comment” response.

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Emil Protalinski has covered the tech industry for five years for multiple publications.

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Emil Protalinski

Emil has nothing to disclose.

Biography

Emil Protalinski

Emil Protalinski has covered the tech industry for five years for multiple publications, including Neowin for two years and Ars Technica for three years. He has written 1,000s of articles for both, with a particular focus on scrutinizing Microsoft products and services. Recently, Emil has expanded his coverage to non-Microsoft technologies, including the social networking giant Facebook.

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Greed and human health don't mix
voltrarian 24th Aug
While the greedy pharmaceutical companies want to extract as much profit from the sick as possible, the motivation to pull from Facebook is probably to protect themselves from greedy lawyers and lawsuits where ignorance of science & medicine, and hysteria whipped up on Facebook or elsewhere such as the media, can still win a multi-million dollar payout.
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RE: Drug companies are evil
bobiroc 18th Aug
While some of what they produce may be doing good I firmly believe that their goal to make money has created a world of hypochondriacs and many of the drugs advertised may attempt to help some real situations but the side effects are often worse than the symptoms. I am not going to name any drugs but I am sure you all see the commercials. Take a drug because you are sleepy from a condition called Shift Work Disorder and look at the long list of serious side effects. Or drugs that are supposed to help depression but have a risk of suicide. Seriously people living through drugs is no way to live. Sometimes you need them but I believe they are over-prescribed.

This just my opinion and I am not trying to downplay any disease or disorder so I mean no insult.
@bobiroc
You're blaming the wrong entity. The FDA has an arbitrary mandate that only a pharmaceutical drug may be used to treat or cure a disease. If it weren't for that arbitrary mandate, medical providers would be within their rights to prescribe alternative remedies. At this point, they are not allowed to do that, due to nothing more than the arbitrary FDA mandate.
@swmace Who the heck do you think they are protecting??? The drug companies don't spend billions to change laws to protect their profits for nothing. They own the FDA! Think of the FDA as Guito and the drug companies as the mob. happy
It's amazing how the FDA can allow a drug to be released that killed 100,000 people and they look like the heros by taking it off the market. Make no mistake, both the drug companies and the FDA were to blame!
Come on people wake up!!!!!
@swmace

I understand that FDA is not innocent in all of this either but Doctors and their offices/hospitals get kickbacks and incentives to offer one drug over another. Especially if they are in private practice. What rpollard said rings a lot of truth. To me drug companies are like the Insurance Companies and Oil Companies. Rake in huge profits and screw over people so they can have their billions.
Interesting - our company was hoping that ability would be extended to other segments. I'm assuming this will be the end of hope for a FB page for us. Personally, I'm not sure why anyone would be afraid of the criticisms, but if it's a problem with assigning resources to monitor comments and take on the hassle of deleting inappropriate material and trying to determine what qualifies as such, then I can understand.
Emil - I disagree with your assessment that this is a good thing. Consider this scenario. Drug X is prescribed by a doctor for a condition for which it does not have FDA approval to treat. The patient experiences either ineffectiveness in treating that condition or side effects that are worse than the condition. Rather than going back to their doctor, they comment on the FB page of the company that produces the drug, the FDA investigates the drug company, rather than the doctor and the drug company now has to defend itself against the FDA for actions for which it is not culpable. I'm just sayin. When you're dealing with an overburdensome government regulatory agency such as the FDA, you have to make sure that the only public comments about your drug are for things for which it is an FDA approved treatment.
@swmace Good point. If FB content can be used in court for divorce cases, then it will likely be able to come into play in other areas of litigation.
@swmace

Maybe the drug companies need to re-evaluate how important it is to them to have a Facebook Presence? I think a better solution would be for Facebook to allow comments to NOT be displayed before a moderator intervention. Of course you will see legit complaints deleted but I see how people just like to ***** and complain or "like" a page just because they have some hatred towards that company or product and want to comment and insult it.
@swmace
Then the FDA is to blame, not Facebook.
The drug companies make too much money off of treatments.
Treatments are cash cows. Cured patients aren't repeat customers.
@Dr_Zinj

That's where the phrase "There is no money in the cure" comes from. I think Chris Rock did a bit on this in one of his specials making fun of the drug companies making medicine to treat the symptoms and not to cure the disease because there is more money in making someone live off a drug their entire life.
The United States is the only country NOT allowed to negotiate prices for our prescriptions. Why do you think so many people try using Canadian pharmacies? They negotiate cheaper prices and we, in the US, are the ones who pay the difference in inflated prices so the drug companies can make their obscene profits. Congress allowed that little fiasco.

If you want to pin blame, pin it on Congress for allowing yet another corporate sponsor of theirs to get specialized treatment to the exclusion of those they are supposed to be representing, "We the people". Congress also created the ineffectual FDA and underfunded it to the point where they are so overburdened that drugs that should not see the light of day get approved automatically because they couldn't get all the tests and paperwork done in the time allotted before automatic approval stomps on us.
The Drug companies don't want the raw truth of how consumers feel about thier marketing tactics that are immoral and wrong, and they do not want to hear the anger of the American people that we seem to pay more than the rest of the world for drugs.
I blame the people. They would believe anything that is thrown to them by the media, a person with a PHD, or even a president that is lying through his teeth. It is time to take control of our own lives and research and get involved.
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Greed and human health don't mix
voltrarian 24th Aug
While the greedy pharmaceutical companies want to extract as much profit from the sick as possible, the motivation to pull from Facebook is probably to protect themselves from greedy lawyers and lawsuits where ignorance of science & medicine, and hysteria whipped up on Facebook or elsewhere such as the media, can still win a multi-million dollar payout.

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