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Google+ is the best thing that ever happened to Facebook

By | September 18, 2011, 8:58pm PDT

Summary: Ever since Google+ launched, Facebook has been improving its service left, right, and center. I don’t think Mountain View is the sole reason, but it has definitely helped motivate Palo Alto.

Google+ launched on June 28, 2011. It got rave reviews. Many said it would kill Facebook overnight. I, along with many others, went out to buy some popcorn. This was going to be an epic battle, because like I’ve said many times, competition is a good thing.

For the last three months, Facebook has transformed like never before. Do I think most of these changes would have happened if Google+ never arrived on the scene? Sure. I also strongly believe Facebook would have taken much longer to roll out new products, kill existing features, and would have taken a lot fewer risks.

Instead, Google pushed Facebook to act quicker and more viciously than ever before. Sometimes, there were direct responses to whatever Google did. Other times, they were already in the pipeline but needed an extra swift kick in order to go live.

Since Google+ arrived, Facebook launched significant improvements to Facebook Chat: video calling powered by Skype, group chat, and an option to see the friends you message most. The company rolled out a major revamp to its privacy settings, affecting what you see on your profile as well as when you share content on the social network. It launched Subscriptions, letting you subscribe to Facebook users who you aren’t friends with and letting you offer your own public updates to Facebook users who aren’t your friends.

Facebook also killed a bunch of its own features. It axed the App Directory without much fanfare. Facebook Deals went the way of the dodo bird. Even Facebook Places no longer exists, although plenty of new location features were added to the service.

Don’t even get me started on the number of tweaks and updates Facebook has been testing recently. It’s really quite difficult to keep up with all of them, which hasn’t really been much of a problem before.

The best is still to come though. You see, Facebook’s f8 developer conference is this Thursday. Rumors and speculation include a music service as well as TV and movie partnerships.

The war between Facebook and Google is going to get even fiercer this month. In fact, I expect we’ll see a lot more in the next quarter than we are seeing in the current one. If you don’t believe me now, you will soon: Google+ is the best thing that ever happened to Facebook.

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Emil Protalinski has covered the tech industry for five years for multiple publications.

Disclosure

Emil Protalinski

Emil has nothing to disclose.

Biography

Emil Protalinski

Emil Protalinski has covered the tech industry for five years for multiple publications, including Neowin for two years and Ars Technica for three years. He has written 1,000s of articles for both, with a particular focus on scrutinizing Microsoft products and services. Recently, Emil has expanded his coverage to non-Microsoft technologies, including the social networking giant Facebook.

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RE: Google+ is the best thing that ever happened to Facebook
jackson1984-24316069205748857739440257893812 10th Oct
You acquired some remarkable possibilities there. I did a lookup about the problems and learnt most peoples will authentic nfl jersey concur with the web page.
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facebook killer
jkfan87 Updated - 18th Sep
No SANE person suggested that Google+ would EVER kill Fcebook. Not ever, let alone overnight.

Only iditos said that. The same idiots who always talk about a new product being a "killer" even though in the history of human commerce, no new product has EVER killed an existing market leader.

Also..you really are just plain ignorant. Facebook's partnership with Skype has NOTHING to do with Google+. It was announced literally the DAY AFTER that Google began their video conferencing on Google+. So..ou are suggesting that Facebook saw Google's, and quickly rushed their own integration in less than 24 hours? Yeah...right. It couldn't POSSIBLY had had anything to do with Microsoft (a Facebook partner and part owner) buying Skype weeks earlier, could it?

As for the battle getting fiercer..there is no battle. Google+ is dead. It died 2 months ago. No one uses it anymore.
@jkfan87 >> no new product has EVER killed an existing market leader.

Updating my comment as I don't think betamax was a market "leader" per say. However, MySpace was a market leader until Facebook came along.
@jkfan87 is google+ still around? when are going to kill it, its just worthless....giving fany names to boring stuff hardly makes it coller than myspace
MS-Word killed WordPerfect.
@zdjunk@... M$ killed a lot of things, including Netscape. But never by being better. They did it either by being underhand (eg Netscape) or by throwing money at it (eg M$ Word).

M$ NEVER killed ANYTHING by being better.
@zdjunk@...

You can still buy Word Perfect. The latest version is $99.99 for the home or student version.

And, Microsoft didn't kill Word Perfect, Novell did.
Well, I agree with you. Better competition = better products but seems like Google is moving very slowly with Google+ while Facebook is making rapid changes
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other focuses
shryko 19th Sep
@shellcodes_coder

I think google might be a little too worried about lawsuits and Android and Chrome to be very worried about G+...
Agree - competition really helps keep tech moving.
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These pro-Facebook trolls appear everywhere, insulting people and acting like they know something. Emil Protalinski is not an idiot. He is courageous for giving voice to smaller companies. Plus, it's simply not historically true that new companies or products have not killed or mortally wounded market leaders. Facebook is an emperor with no clothes. Keep up the good work Emil. We get enough spin from the "market leaders."
@cindy29

true, Facebook basically mortally wounded the previous market leaders (Myspace, anyone?), but all the same, "smaller companies" describing facebook? That's a bit of a stretch. Facebook is a massive company, and we're witnessing two titans duke it out (facebook and google).
I really hope they will have the feature to unable to comment and +1 as a setting for your profile 'cause maybe some wouldn't like any response to their posts like me. I also noticed that some have sTiCky kEyS Names and others don't even use their real or complete name.
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I agree
gbouchard99@... 19th Sep
Just like Bing is the best thing that ever happen to Google. The search team had been sleeping for some time... then plenty of new features started to emerge. Just like the disappearance of Netscape was the worst thing that could happen to IE. MS stopped developing IE thinking they had achieved the ???ultimate browser??? with 94 percent of the market at one point. Now they are doing catch up and IE specs can???t match Chrome or FF.
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Great article,I just got a $ 829.99 iP??d2 for only $ 103.37 and my mom got a $ 1498.99 HDTV for only $ 251.92, they are both coming with USPS tomorrow. I would be an id!ot to ever pay full ret??il pr??c??s at plac??s like W??lm??rt or B??stbuy. I sold a 37" HDTV to my boss for $ 600 that I only paid $ 78.24 for. I use http://goo.gl/6mwfR
There is no coming battle. Google+ is already drying up and headed to the grave.
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@jhammackHTH Google and Facebook are duking it out on multiple fields... Google+ doesn't need to be the "victor" for facebook to "lose". As well, google+ will "die" when it's no longer supported... google can support it for a long time yet.
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As a user (typical ??) I do have few gripes :

1) I still use Facebook because most of my friends are still in Facebook only. What killed the initial enthusiasm is slower grant of friend invitation (I got the invitation after few days of initial access)

2) Google+ "was" boring at that time.

3) Google+ is slow to make new changes
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IMHO
thandermax 19th Sep
The biggest mistake was slower friend invitation .. Many of my friends lost the interest when they were denied couple of times
When Facebook got popular, MySpace tried to copy Facebook, and look where MySpace is today. Now that Facebook is copying Google+, perhaps it will meet a similar fate. Those that lead keep leading, those that follow go away, eventually.
@justthisguyyouknow you do realize that Google+ basically copied Facebook right? I mean, beside the snazzy interface it accomplishes the same thing. MySpace's downfall had less to do with Facebook and more to do with bad decisions from its leadership and being bought by Fox that really didn't have a clue.
@justthisguyyouknow
Lol, what a BS insight :-D They (google) shamelessly copied Facebook and now you're saying they're going to 'win' because Facebook copies them :-D

I love all Google products (because of their functionality, not the ToS :-p ) but you got to admit that everything Google has ever made follows the same logic:
- They see an interesting product online
- They think: "Hey, lots of people love that site! Let's copy it but make it waaaay better"
- They go online to see the likes and dislikes on forums about this website
- They copy the product and launch it as being the best product ever made with the most nifty ideas
(- They probably go to the original creators and give them a big fat check in order to prevent them from suing google)

Think about every single Google product, it's just the way they roll :-p

So, in contrast to what @justthisguyyouknow thinks, copying ideas seems to be a great business model.
What kinda looser do you have to be to be on facebook or any social networking site for that matter although facebook makes you a double looser lol.
@Fletchguy what kind of loser trolls articles about social networks and posts negative comments that don't have any sustenance or don't add any value to the conversation.
While I agree that Google+ is pushing Facebook to evolve faster, as far as I am concerned, the FB user interface, which wasn't all that good to begin with, has gotten even worse as FB developers attempt to match Google+ features. A couple of days ago, Facebook sent me an e-mail, "You haven't been to Facebook for a few days, and a lot happened while you were away." Not really.
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G+ same as Facebook
4miler 19th Sep
Initially I was overjoyed at the coming of Google+. I really hated Facebook treating our privacy as something to be trampled in the mud. Then I noticed G+ was the same. Every privacy setting, by default, is set at its most public. Why? Do G+ and FB really think most people want everybody in the world to know about us, and that only a minority want privacy? Actually, we know its because FB, and now G+, bank on the fact that most people are clueless about privacy settings, and will take the defaults. I'm sick of it. I'll just put up with FB's garbage: no use in putting up with two sets of Garbage when one will do. Besides, most of my friends are on FB. G+ had a chance to win me over, and missed. The real clanger was when Google started deleting people's accounts (and Gmail accounts) because people did not use their real name. Sure, they relented, but once somebody does something once, they can do it again. I mean, think of the utter contempt and disrespect the Google executive, who made the decision, must feel towards people when they think they can just delete our Gmail accounts. Sure, Google said they never deleted Gmail accounts - but there are numerous reports where Google's disabling an accounts effectively disables everything including Gmail. That's a consequence of Google's new approach of linking everything to a Google account - once one goes down, it all goes down.
War? There's no war. Google+ failed b4 it even started. The reason, people cant be bothered switching to a new service that does exactly the same thing as the one they are already using. people will come up with all sorts of complicated scenarios as to why google+ failed. But thats the real reason right there.
No sane person said G+ would kill FB at all, let alone overnight. Not even ZDnet bloggers, and I've told them a million times not to exaggerate.

Every drivel blogs starts with this or that being a this or that killer - it's a positive diagnosis of total idiot. Get over it; if you have no original thoughts, then don't waste our time.
Google+ is the best thing that ever happened to social networks. Nothing better that a serious contender to spurn competition.
To Facebook? The jury is still out on that one. The "improvements" have to be proven to be called that. So far 50/50 would be the best guess. Some people really like them and some people really hate them. Only time will tell.
I am not too crazy about the new Facebook feed. I'd like it to be completely customizable. However, Facebook's Lists feature is better than Circles on Google+.

POLL: What do you think of Facebook's recent changes?
Vote: http://www.wepolls.com/p/2827199
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Facebook is Killing Itself
turnstylesusa 21st Sep
Facebook has screwed up royally by taking away my ability to show custom friend lists on my wall page, messing up the news feed, making navigation more difficult...and don't even get me strated on FB's unwillingness to provide a mechanism for customer communications. They just opened the door for Google. Facebook's brilliance in creating the product is only exceeded by its lack of caring for its users. It's a shame, because it was the best social product out there.
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RE: Google+ is the best thing that ever happened to Facebook
jackson1984-24316069205748857739440257893812 10th Oct
You acquired some remarkable possibilities there. I did a lookup about the problems and learnt most peoples will authentic nfl jersey concur with the web page.

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